Increase Distribution

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Deli Category Solutions
Only the Perishables Group can deliver fact-based
performance analysis. Our expertise is in
documenting random-weight item results.
Achieve Results With Proven Strategies
Maximize Promotion Spending By evaluating and
identifying the success factors for promotional
effectiveness in the deli.

• Increase Distribution
• By documenting the contribution and importance of
  your products within the deli department.

Document Merchandising Effectiveness By
determining the impact from displays, POP,
sampling, and other merchandising tactics.
Ensure Pricing Support By identifying item
pricing and segmentation strategies that drive
sales.
Quantify Labor Impact on Profits and Costs By
understanding the true profits, costs, and labor
productivity in the deli department.
Utilize Category Development Tools
Conduct Category Reviews Understand performance
results at all levels (category, subcategory,
item) for any timeframe, including scan shipment
ABCs and casual data.
Develop Category Plans Prepare and implement
roadmaps to grow your business with your retail
customers.
Obtain Key Insights and Perspectives
Capture Consumer Needs Collect actionable
purchase behaviors for deli shoppers that can be
used to better position your products.
Diagnose Retailer Needs Gather retailer feedback
on deli issues, supplier opportunities, etc.
The Perishables Group is the strategic resource
partner for growers, shippers, suppliers,
commodity boards and retailers to set new
standards in the evolution of the produce, deli,
meat, and bakery industries. We work within the
perishables industry to create innovative market
strategies, structures, systems and processes to
succeed in a consumer-driven marketplace.
Call Joan Centanno at [phone] or e-mail
joan_at_perishablesgroup.com