The case for TDM in Canada A tool for practitioners

1
The case for TDM in CanadaA tool for
practitioners

• Geoff Noxon M.Sc. P.Eng.
• Noxon Associates Limited
• Ottawa, Ontario

2
Overview

• Project
• Context
• Objectives
• Report
• Approach
• Contents
• Key elements

3
ContextBuilding Capacity for TDM in
CanadaWorkshops needs assessment

• Challenges
• Weak partner/stakeholder understanding support
• Leads to lack of leadership, commitment funding
• Opportunities
• Make the business case for TDM
• Promote successes leverage stakeholder
  interests
• Quick start actions
• Develop TDM business case
• Explain why stakeholders should support TDM
• Show economic, health, social environmental
  benefits

4
ContextKey steps and timeline

• 2006 Needs assessment report
• Proposal to Transport Canada
• Federal funding confirmed
• 2007 Partner funding confirmed
• Project kickoff
• Data collection literature review, survey
• Draft report
• 2008 Final report

5
ContextBarriers to making the case
6
ContextBarriers to making the case
7
ContextBarriers to making the case
8
ContextBarriers to making the case
9
ContextBarriers to making the case
10
ObjectivesHelping practitioners help themselves

• Laying the groundwork
• TDM definition
• Scope of measures
• Relationship to other strategies
• Addressing audiences
• Who they are
• What we expect them to do
• What interests them
• How to get their attention
• Accessing information
• Range of initiatives
• Contextual information reported impacts
• References

11
(No Transcript)
12
Contents Summary

• Introduction
• Overview of TDM
• Making the case to key audiences
• The case for ________ initiatives

13
Contents

• Introduction
• Background
• Purpose
• How to use this document
• Overview of TDM
• Urban transportation the challenge of
  sustainability
• Managing mobility
• Defining TDM
• TDM measures
• Advantages benefits of TDM
• TDM successes

14
Contents

• Making the case to key audiences (1 of 3)
• Elected officials
• Municipal
• Provincial territorial
• Federal
• Government staff
• Public transit
• Roads traffic
• Parking management
• Land use planning
• Environmental management
• Public health
• Social services

15
Contents

• Making the case to key audiences (2 of 3)
• Employers
• Senior management
• Human resources
• Employee health wellness
• Environmental management
• Facility management
• Educational institutions
• Elementary secondary schools
• Universities colleges

16
Contents

• Making the case to key audiences (3 of 3)
• Private sector
• Land developers
• Business groups
• Members of the public
• General public
• Commuters
• Media

17
Contents

• The case for ________ initiatives
• What are they?
• Travel behaviours attitudes
• Auto use reductions, increases in other modes
• Air emissions
• GHGs, other pollutants
• Economic benefits
• Social costs, congestion, parking
• Individual benefits
• Cost savings, time savings
• Employer benefits
• Cost savings, attractiveness, productivity
• Public health safety
• Respiratory, physical activity, collisions

18
Setting the stage for TDMA mobility management
framework
19
Setting the stage for TDMA mobility management
framework
20
Setting the stage for TDMA mobility management
framework
21
Setting the stage for TDMA mobility management
framework
22

• Defining TDM
• Transportation demand management (TDM) is the
  use of policies, programs, services and products
  to shape the economic and social factors that
  influence whether, why, when, where and how
  people travel.
• As an essential element of sustainable mobility
  systems, TDM is complemented by supportive land
  use practices and improvements to transportation
  supply.

23
TDM measures

• Education, promotion outreach
• Branding positioning
• Information education
• Targeted marketing measures
• Special events
• Recognition programs
• Incentives disincentives
• Personal services
• Pricing Road/parking/vehicle
• Pricing Transit
• Workplace programs
• School programs

24
TDM advantages benefits

• Optimize personal mobility decisions
• Build awareness of travel options
• Build understanding of how to use travel options
• Build willingness to try travel options
• Defer or eliminate infrastructure needs
• Reduce volume of trips
• Reduce length of trips
• Change routing out of congested corridors/periods
• Direct impact on travel demand
• Flexible
• Fast
• Affordable

25
TDM advantages benefits
26
TDM advantages benefits
27
TDM advantages benefits
28
(No Transcript)
29
Key elementsInitiatives

• Workplace initiatives
• Transit
• Active transportation
• Multimodal
• Individualized marketing
• Telework
• Compressed work weeks
• Flexible work hours
• Guaranteed ride home
• Parking management
• Transportation management associations

• School initiatives
• Active transportation
• Ridesharing
• Individualized marketing
• Multimodal
• Post-secondary initiatives
• Transit
• Multimodal

30
Key elementsInitiatives

• Residential initiatives
• Transit
• Ridesharing
• Car sharing
• Individualized marketing
• Location-efficient mortgages
• Other

• Promotion information initiatives
• Transit
• Active transportation
• Ridesharing
• Multimodal
• Traveller information
• Pricing initiatives
• Transit
• Distance-based insurance
• Road pricing

31
Questions?
Geoff Noxon Noxon Associates Limited Ottawa,
Ontario geoff_at_noxonassociates.com