Driving Economic Growth

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Driving Economic Growth

• LENOWISCO - A Case Study
• Paul Elswick CEO
• Sunset Digital Communications, Inc.
• http//www.sunsetcom.net

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LENOWISCO PDC

• Virginia Planning District Commission
• 40 million in water and sewer projects
• An entity of Virginia both political and corporate

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LENOWISCO INC, I

• 92 miles of fiber constructed
• Includes 26 miles of Emtelle conduit
• Worldwide Packets electronics
• Currently connecting Tier I customers to Internet
  only
• Expecting funding for FTTx connections in the fall

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Funding and Leveraging Funds
Scott County Telephone Project Funds Obtained
by Lenowisco PDC
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Partnerships

• Powell Valley Electric Cooperative
• Old Dominion Power
• CornerPost Software, LLC
• Estes Brothers Construction
• Wellmont Hospital

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So You Want to Build a Fiber Optic Network For
Economic Development!
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Universal Goalsfor a Regional Network

• 1. Attract corporate investments G1
• 2. Provide cost advantages to keep existing
  businesses G2
• 3. Encourage growth of cottage industry G3
• 4. Improve quality of life G4

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Characteristics of a Network That Support Our
Universal Goals

• Fast, Reliable and Economical
• Multiple and redundant physical
  telecommunications infrastructures
• Connected at multiple points to the national
  infrastructure
• Quality of Service (QoS)
• A WAN Network that will support advanced services
  as easily as an Enterprise Network

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Prior to the Lenowisco RAN

• Incumbent Local Exchange Carrier only!
• One redundant infrastructure
• No competition!

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Some Possible Connections

• Level 3
• Quest
• MCI
• Several Others

G1, G2, G3
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There is More to it Than Just Broadband!
QoS
Broadband
G1, G2, G3, G4
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What is Quality of Service?(QoS)

• The ability to control the transport of data
  over a network in a sequential, prioritized
  and/or segregated manner. This is not currently
  possible with the commodity Internet

G1, G2, G3, G4
G1, G2, G3, G4
G1, G2, G3, G4
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Labor Force

• Dispersed Workforce
• Changing our economy from Tobacco/Coal to High
  Tech presents a workforce training challenge
• Incubators in several areas

G1, G2, G4
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So You Are Ready To Build Your Network!
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Network Development Considerations

• Business Model Design
• Regulatory Management
• Technical Complexity
• Operational Complexity

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Business Model Design

• What are your services?
• Who will be your customers?

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Business Model DesignServices

• Wholesale Transport G1- supports network
• VoIP G1, G2, G3
• VLAN Services G1, G2, G3
• Commodity Internet G1, G2, G3, G4
• CATV, HDTV, VoD G4

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Business Model DesignWho Will Be Your Customers?

• Who will be your core customers?
• Who ultimately will be your dream customer?

G2, G3, G4
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Business Model DesignCore Customers

• Attract corporate investments
• Provide cost advantages to keep
  existing businesses
• Encourage growth of cottage industry
• Improve quality of life

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Business Model DesignDream Customers

• Attract corporate investments
• Provide cost advantages to keep
  existing businesses
• Encourage growth of cottage industry
• Improve quality of life

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Regulatory Management

• Dark versus lit fiber
• Ownership issues with public funding
• Political Considerations

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Regulatory Management

• Dark fiber Unregulated
• Lit fiber Regulation

Except!
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Regulatory Strategy
Customers
ISP
Unregulated
Sunset
Regulated
IXC
CLEC
ILEC
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Lenowisco PDC
Funding Administrator
Lenowisco Inc., I (501 c(3))
Owner
Operator
Sunset Digital Communications, Inc (IXC)
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Political Considerations

• Our objective is to stimulate the economy, not
  compete with the private sector
• The phone company is not your friend!

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Technical Complexity

• Network Design
• Construction

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Technical ComplexityNetwork Design

• Active vs. Passive Network G1, G2, G3, G4
• Cable routing for customers and redundancy
• Electronics G1, G2, G3, G4

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Development History PON vs. Active (Enterprise)
Networks
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Passive Optical Network (PON)

• Scales with fiber (not electronics)
• Less expensive to initially deploy
• More complex to manage with multiple services
• Originally designed to be point to multipoint

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Passive Optical Network
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PON Network

• Three Pairs of Lambdas
• Three or more potential equipment vendors
• Complex to manage

Lambda Light frequency Color
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Active Optical Network

• Scales with electronics (not fiber)
• Standard based Ethernet
• Basic IP network
• Easily managed and configured
• Originally designed for multipoint to multipoint
  G1, G2, G3, G4

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Active Switched IP Network
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Active Network

• One Pair of Lambdas
• One equipment vendor
• Flat IP network is simple to manage
• Supports all services
• Unregulated

Lambda Light frequency Color
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Technical ComplexityConstruction

• Fiber selection
• Obtaining right of way
• Economical construction methods
• ADSS in the power space
• Emtelle
• ADSS in the telco space

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Fiber

• Types of Fiber
• Single Mode/MultiMode
• db loss/km
• Watermarks and Scalability
• Dense Wave Division Multiplexing
• Course Wave Division Multiplexing

Forget This!
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Construction Issues

• Obtaining Right of Way
• VDOT
• Public Water/Sewer
• Current Right of Way owners

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Methods

• All Dielectric Self Supporting Fiber (ADSS)
• Emtelle Blown Fiber Solution

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Business Development Results

• Data Center Possibility
• Call Center T1 in four hours
• Business and Professional Taxes

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• Paul Elswick CEO
• Sunset Digital Communications, Inc.
• paul_at_sunsetcom.net
• [phone] x104
• http//www.sunsetcom.net