Title: INFORMATION BEHAVIOUR OF FINANCIERS OF MICRO ENTREPRENEUERS OF SRI LANKA
1INFORMATION BEHAVIOUR OF FINANCIERS OF
MICRO ENTREPRENEUERS OF SRI LANKA
Shivanthi Weerasinghe Librarian Bank of Ceylon
2MICRO ENTREPRENEURS
-Very small enterprises
-Survival measure
-Lack funds/capital
-Important segment of the economy
-Products for Local Market
-Low income buyers
-Contributes to entrepreneurship
-Create/Generate employment
-Poverty Reduction
-Financial Assistance is necessary
3INFORMATION
- -Necessary input
- -Not available adequately
- - Poverty
- -Non awareness
- -No proper contacts
- - Problem of language
4FINANCIERS
- -Provides Financial Assistance
- -Support Services
- -Information
- -Skills Development
- -Commercial Banks
- -Development Banks
- -NGOs
- -Samurdhi Banks
- -Co-op Dev Banks
5INFORMATION BEHAVIOUR
Inflow Organisation Outflow
-What - Types of Information used -
Sources of information -How - Access
- Organization and Management
- Outflow
- -What Types of information
- -How
6TYPES OF INFORMATION USED
7- Non Institutional Sources
- - Seminars and Workshop proceedings
- - Government Publications
- - Feasibility Studies
- - Newspaper Articles
- - Periodicals
- - Newsletter
- - Books .Usage was comparatively low
-
- Institutional Sources
- - IDB
- - Ministries
- - Provincial Councils
- - Divisional Secretariats
- - EDB
8- High
- Personal Contacts
- Media
- Low
- -Library (Institutional)
- (Individual responses of some
- institutions were high)
- - Commercial Banks
- - Development Banks
- - NGOs
- -Library (Other Institutions)
-
9- Organization and Management of
- Information
- Individual persons - No
centralized method - Special person/Database -
Scattered in Department - Libraries
- Problems in information use
- - Lack of up to date publications
- - Awareness
- - Transparency
10Outflow Dissemination of Information
- What
- Types of information mostly disseminated to the
users
- High Financial Schemes Market Opportunities
Economic Information Investments/Savings
- Medium Raw materials and supplies
Training Legal/insurance market locations
Competitors
- Low Weather Standards
11Outflow
- How
- - Information provision
- Verbally Person to person
- Meetings, Seminars/Workshops
- Pamphlets
- Newsletters
- Feasibility Studies
- Referral services
12Business Success
- Positive Effects on
- - Enterprises
-
Employment Expansion
Diversification Retaining of enterprises
- Personal
Savings Personal Investment
13Recommendations
- Integrated approach of information management
- - Coordination
- - Central location
- User surveys/ comparative studies
- Research
- - Enterprises
- - Geographical/Administrative
Area - - Sector-wise
- - Demand and supply of information
-
Contd..
14- Use of more trade associations
- Studies on types of information used at a
- lesser extent
- Establishment of libraries/information centers
15THANK YOU