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STEVE MONA

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STEVE MONA. Chief Executive Officer, Golf Course Superintendents Association of America ... STEVE MONA & MICHAEL HUGHES. Facility Development. WHAT WE WISH TO ... – PowerPoint PPT presentation

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Title: STEVE MONA


1
(No Transcript)
2
STEVE MONA
  • Chief Executive Officer,Golf Course
    Superintendents Association of America
  • Facility Development

3
FACILITIES DEVELOPMENT
  • Objectives
  • Frame the issue
  • Listen to research findings
  • Define what we wish to accomplish during this
    afternoons breakout sessions, and where wed
    like to be when we conclude tomorrow

4
DEFINITIONS
  • Traditional Facility 9 holes or more
    traditionally designed, constructed and
    maintained courses
  • Alternative Facility Less than 9 holes driving
    ranges that include golf holes reclaimed land,
    brown fields and other degraded property
    renovated into a golf course pitch and putt
    courses some First Tee facilities par-three
    courses

5
Saturday Wrap-upSlides 6-10
6
STEVE MONA
  • Chief Executive Officer,Golf Course
    Superintendents Association of America
  • Facility Development

7
WHERE WED LIKE TO BE TOMORROW
  • Determine viability of market-specific research
    and a recommended goal for 2001. Determine how to
    effectively make the information available to
    developers and entrepreneurs
  • Develop deeper understanding of consumer
    attitudes toward pricing and other market
    influencers

8
WHERE WED LIKE TO BE TOMORROW
(Continued)
  • Determine how to build and communicate a
    financial model for successful alternative
    facilities
  • Develop and provide authoritative information on
    identifying and acquiring public land for
    facility development

9
WHAT WE WISH TO ACCOMPLISH IN BREAKOUTS
  • Breakout One Traditional Facility Research
  • Using Raleigh research as a backdrop, discuss
    whether similar research should be conducted in
    other markets. Discuss how entrepreneurs can be
    matched up with market demand opportunities

10
WHAT WE WISH TO ACCOMPLISH IN BREAKOUTS
(Continued)
  • Breakout Two Consumer Research
  • Discuss research to determine what (price, time,
    location) would influence a non-golfer (including
    formers and infrequents) to become a golfer
  • Breakout Three Alternative Facility Research
  • Discuss research to identify successful
    facilities and to determine common characteristics

11
Sunday Wrap-upSlides 12-18
12
STEVE MONA MICHAEL HUGHES
  • Facility Development

13
WHAT WE WISH TO ACCOMPLISH IN BREAKOUTS
  • Breakout One Traditional Facility Research
  • Using Raleigh research as a backdrop, discuss
    whether similar research should be conducted in
    other markets. Discuss how entrepreneurs can be
    matched up with market demand opportunities

14
BREAKOUT 1 - SUMMARY
Conclusions
  • Standardize all terms and data
  • Additional research is needed on market demand
    and capacity. This research needs to be
    disseminated to those making development
    decisions
  • Market research should help ensure new facilities
    are built in the best locations
  • Marry facility and consumer research

15
WHAT WE WISH TO ACCOMPLISH IN BREAKOUTS
  • Breakout Two Consumer Research
  • Discuss research to determine what (price, time,
    location) would influence a non-golfer (including
    formers and infrequents) to become a golfer

16
BREAKOUT 2 - SUMMARY
Conclusions
  • Additional research is needed on local level to
    truly understand golf consumer behavior
  • Research is needed to better understand how to
    convert an infrequent golfer into a frequent
    golfer
  • The golf stakeholders should pay for additional
    research

17
WHAT WE WISH TO ACCOMPLISH IN BREAKOUTS
  • Breakout Three Alternative Facility Research
  • Discuss research to identify successful
    facilities and to determine common characteristics

18
BREAKOUT 3 - SUMMARY
Conclusions
  • Identify and profile successful alternative
    facilities
  • Study the progression of the alternate facility
    user
  • Utilize capacity at existing regulation
    facilities to support demand for alternative
    facilities
  • Interest in understanding availability of public
    land depends on local market demand
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