Public Awareness Programme, assumptions, activities, conclusions

1
Public Awareness Programme, assumptions,
activities, conclusions

• 19th September 2002

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Objectives of the Public Awareness Programme

• 1. To make the pilot group sensitive to the
  project aims as well as ensure farmers
  participation in the project.
• 2. To promote better understanding and support to
  environmentally friendly farming practices
  amongst farmers and other social groups in
  Poland.
• 3. To improve the understanding of cross-links
  between agriculture and environment amongst the
  Polish public opinion (while paying special
  attention to the young).

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Activities in the pilot project area

• Regular mail survey
• Good practice newsletter

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Activities out of the pilot project area

• In the media (without paid articles 9 press
  information releases, 56 articles 6 radio
  broadcasts)
• Competition for the students of secondary
  agricultural schools (invitations to 300 schools
  58 competition entries)
• Materials (a poster calendar leaflets about
  CDs, a film, a brochure)

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Activities out of the pilot project area - cont.

• Meetings with local leaders, farmers, NGOs,
  village leaders 63 in all (about 1800
  participants)

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Website www.ostw.pl
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Number of hits on the website
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Ecological awareness
Does agriculture in Poland lead to any
significant environmental hazards? (baseline
survey results are quoted in brackets)

Can organic fertilisers (slurry, liquid manure,
manure) pollute the environment? (base line
survey results are quoted in brackets)


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Ecological awareness

• Baseline level of ecological awareness (October
  2001)
• 28,1 (15,5 2,9) /2 23,25
• Ecological awareness surveyed again in April
  2002
• 29,4(23,16,8)/2 29,65

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Failures

• Too much time needed to develop an indicator to
  measure ecological awareness level, operational
  importance of that measure
• List of discussion points

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Project sustainability

• Key importance of fair rules, the information
  dissemination on the rules and reporting on the
  work progress (transparency)
• Role of information dissemination to better
  motivate farmers - information invokes trust and
  substitutes it
• Adapting some activities

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Summary and recommendations
Supplementary financing
Readiness to take up measures to protect the
environment
Ecological awareness
Knowledge on regulatory framework
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Summary and recommendations

• Dual approach of the media (image of the
  countryside) - personal contact
• Materials - style (must not instruct in a
  patronising way - leaflets for farmers wives)
• Arguments to be put foreword example - not
  rational persuasion

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Summary and recommendations

• Role of information dissemination
• Care to keep fair rules
• Assistance in taking rational decisions

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Summary and recommendations

• Ecological awareness and operating knowledge
• knowledge measurement as an element of extension
  planning

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Encuragement and incentives
Readiness to take up environmental measures
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Tasks

• Development and implementation of a research
  programme
• Identification of target groups and elaboration
  of campaign messages
• Development of Programme implementation Plan
• Development of communication skills and
  capacities / training activities
• Programme implementation
• Programme assessment