Rustys Indoor Roller Skate Park: Time to skate on

1
Rustys Indoor Roller Skate ParkTime to skate
on?

• JMCC Consulting

2
Situation Synopsis / Problem Statement
Long history Great reputation
Decline in sales Lack of traffic volume
Must discover a way to increase profitability and
bring back customers
3
External Analysis

• Looking to do a lot of activities under one roof
• Ex. Bowling Arcade
• Ex. Mini putt ice cream stand

Doing More

• Partnerships with local businesses key success
  factor
• Creates more brand awareness
• Incentive to try out service

Relationships
Entertainment businesses are clearly in the
direction of providing as much as possible
towards a common group
4
Internal Analysis

• Virtually no customers before 5 pm
• Extra expenses on employees not working
• Majority of revenues come in a 4 month spam

Inefficiency

• No theme for the skate park (only ladies /
  senior)
• No upgrades in the past 10 years

Lack of attention

• Only one real source (flyers)
• No relationships with other town activities
• Awareness among residents lost

Marketing Neglect

• Rustys must
• Utilize its off peak hours much more efficiently
• Be more aggressive in marketing establish
  relationships

5
Alternatives Recommendation
Change the business
Add more services
Most likely cannot afford Does not solve core
issues Too long in time horizon
Create more value to clients More incentive for
people to come Does not have to be costly
Adding more services is definitely the correct
course of action
6
Implementation Short Term (0-6 months)
7
Implementation Long Term (6 months )