Fixed Line SMS Centre

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Logica Mobile Networks

• Fixed Line SMS Centre

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Content

• What is fixed line messaging
• The fixed line SMS customer experience
• Key operator benefits
• Why SMS to fixed line
• The end to end technical solution
• Technical realisation

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Logicas Track Record

• First to market with SMS voicemail notification
• Messaging pedigree over 50 of SMS messaging
  market worldwide
• World class systems integrator and service
  provider
• Over 15,000 successful projects implemented
  worldwide
• Track record of successful delivery into telcos
• Global SMS Interconnect Service
• Connection to over 470 mobile operators
  worldwide
• Through partner

Switch Vendor Independent
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What is Fixed Line Messaging

• Sending and receiving SMS from and to fixed
  networks
• Sending SMS from a fixed line phone to any mobile
  device
• Receiving SMS from any mobile phone on your fixed
  line phone
• Access to SMS based value added services
• Text to speech and/or fax technology for non-SMS
  capable phones

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Key Operator Benefits
Bring the power of text messaging to the fixed
domain

• Additional revenue from Value Added Services
  using SMS as the bearer
• Can be used for customer self-care applications
• Presents opportunities for new services such as
  customisable ring tone for the home phone
• Fixed line operators with partner mobile networks
  can increase share through joint marketing
  activities, and encourage customer loyalty on
  both fixed and mobile networks
• Increased revenue from specially designed service
  packages targeted at a new market segment the
  fixed line subscriber base
• Increased revenues text messaging is a proven
  revenue generator
• Increased sales of terminal equipment because
  fixed line subscribers are encouraged to upgrade
  home phones
• Provides a new channel to deliver advertising and
  information services

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Fixed line SMS - User Experience
Fixed network
Mobile network
Fixed line SMS Server
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Why SMS to Fixed Line ?

• SMS proven revenue generator
• Over 11 of mobile operators revenues
• Termination fees to fixed line operator
• SMS as a bearer for value added services
• Home-zone services
• Customer self-care
• Ringtones for the home phone
• Create demand for new home phones
• Increase message traffic
• Attract more users onto messaging
• infrastructure
• Generate prompted calls
• Voicemail notification
• Creates new market segment
• E.g. Parents, elderly

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But Also

• Upgrade fixed line phones to
• Data capable home and desk-phones
• DECT cordless handsets
• Home message boards

Sirio
Viking Telecom
Siemens Gigaset
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FSMSC Technical Realisation
Terminal with SMS functionality
POTS
Mobile device
MSC/VLR
Fixed Network PSTN / ISDN
Mobile Network SS7
HLR
MAP(SS7)
ISUP
SMSC
SMPP
TCP/IP
Fixed Line Gateway SMS to Voice/fax
SMSC
Value Added Services
Fixed line SMS Centre
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Main Features (1)

• Full support for messaging between
• Fixed to Fixed
• Fixed to Mobile
• Mobile to Fixed
• Fixed to VAS
• VAS to Fixed
• SMS to Fax
• SMS to/from Email

• Also supports mobile to mobile messaging
• Can be co-located with mobile SMSC

• ETSI ES 201 912 v1.1.1 compliant
• UBS P1 now, P2 1Q2003

• High availability, highly scalable
• Telecom grade

• And
• Text To Speech (TTS) in many languages
• Long messages, up to 1500 characters
• CDR generation for billing
• Customised service management integration

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Main Features (2)

• Automatic activation
• On receipt of 1st short message from SMS
  capable fixed phone
• Using Calling Party Number (CgPN)
• Subscriber self care
• SMS control of subscription details
• Welcome SMS
• Automatic handling of type of receiving device
• Delivery to fax and answering machines
• Optional Email gateway
• SMS to/from email
• Optional community messaging gateway, one or more
  of
• Group messaging
• Chat
• Etc
• SMPP (or UCP) access to value added services
• Logica has 500 SMS VAS partners
• Monitoring and control
• Lawful interception
• Black-listing (including Spam control) white
  listing

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End-to-end technical solution
Logica FL SMS Solution
Voice Mailbox
voice systems
OSS support
TTS
IVR
Mobile world
POTS
fixed network
SMPP
ISUP
SMSC FSG
FLG
STP
ETSI Protocol 1
SMPP
MAP
Fixed line SMS Terminal
Any mobile
SMSC Short Message Service Centre FSG Foreign
Subscriber Gateway FLG Fixed Line Gateway
function IVR Interactive Voice Response TTS Text
to Speech
ETSI protocol 2 under development
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FSMSC Architecture
FSMSC
SMSC / FSG
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The Enhanced Solution

• Enhance solution with
• E-Mail gateway for converting incoming e-mail
  messages to SMS
• ETSI protocol 2 support
• Group messaging services, community and chat
• IVR for composition of pre-defined messages from
  non-SMS capable phones
• EMS picture messaging, (when supported by
  handsets)
• Number Portability support
• Global SMS interconnect capabilities (via partner)

Interactive Voice Response
Text-to- Speech
Fixed Line SMS Server
Application Interface groups
E-mail Gateway
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Summary

• World class SMSC
• 150 mobile operators world-wide
• Foreign Subscriber Gateway feature
• Allowing other operators to send SMS to fixed
  numbers, as though they were mobiles
• Picasso platform basis for multi-media messaging
• When supported by fixed terminals
• SMS to voice/fax and to/from SMS capable phones
• Automatic conversion
• High availability, high scalability
• Telecom grade
• Auto-activation
• Minimises service management overhead
• And, hence, CAPEX OPEX.
• System integration
• OSS Billing Network management
• Customised service management

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Total Messaging Solution
Community Messaging
Value Added Services
Content
Application
Device Management Platform
Open Messaging Gateway
Service Management
Message Application Router
Picasso MMS Centre
Interactive Messaging Server
Cell Broadcast Centre
WAP
Fixed Line SMSC
Picasso SMS Centre
Foreign Subscriber Gateway
The Messaging Platform
Delivery
FSMSC is Part of Logicas Total Messaging Solution
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Contact Us
Contact Us mn-marketing_at_logica.com www.logica.c
om/mobilenetworks