Canadian Circulation Management Association Association Canadienne de Gerance de Tirage

1
Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
2008 CCMA AWARD PRESENTATION
CCMA Sales Audience Development Conference June
9 12, 2008
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Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best use of single copy in-store display Over
100,000
Winnipeg Free Press Free Press in Wal-mart!
3
Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best use of single copy in-store display Under
100,000
Edmonton Sun NHL Classic DVD Collection
4
Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best use of single copy sales added-value
promotions Over 100,000
Hamilton Spectator Watch for Winnings!
5
Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best use of single copy sales added-value
promotions Under 100,000
Windsor Star Buy a paper and coffee and Win
Tickets to see Wrestlemania 23
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Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best single copy sales campaigns, mass marketing
(multi media) Over 100,000
Vancouver Province Undercover with The Province
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Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best single copy sales campaigns, mass marketing
(multi media) Under 100,000
Lethbridge Herald Your Passport to Win Contest
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Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best use of direct marketing for home delivery
subscription acquisitionOver 100,000
Calgary Herald Sobeys Sampling Program
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Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best use of direct marketing for home delivery
subscription acquisitionUnder 100,000
Lethbridge Herald Friends Family Christmas
Gift
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Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best home delivery retention program Over 100,000
Edmonton Journal Coffee on Us!
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Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best home delivery retention program Under
100,000
The Ottawa Sun Key to the City
12
Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best use of mass marketing (multi media) for home
delivery subscription acquisition Over 100,000
Winnipeg Free Press Training for the Game of
Life
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Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best use of mass marketing (multi media) for home
delivery subscription acquisition Under 100,000
The Telegram Take It or Leave It
14
Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best use of internet for home delivery
subscription acquisition (website and/or e-mail
subscription solicitation)Over 100,000
Calgary Herald 125th Anniversary Promotion
15
Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best marketing of e-edition subscription Under
100,000
Cornwall Standard-Freeholder URCornwall.com
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Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best use of integrated single copy/online
strategy cross promotionOver 100,000
Calgary Herald Herald Hockey Heads
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Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best use of integrated single copy/online
strategy cross promotion Under 100,000
London Free Press Your Ticket to Londons
Hottest Concerts
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Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best carrier home delivery acquisition campaign
Over 100,000
Hamilton Spectator Spring Sales Extravaganza!
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Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best carrier appreciation program or initiative
run in support of carrier appreciation day
(week) Over 100,000
Edmonton Journal Twas the Night Before Christmas
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Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best carrier home delivery acquisition campaign
Under 100,000
The Telegram Scoot Into Spring
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Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best carrier appreciation program or initiative
run in support of carrier appreciation day
(week) Under 100,000
St. Catharines Standard Meridian Credit Union
Partnership
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Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best carrier recruitment initiative Over 100,000
Edmonton Journal Doctors Orders
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Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best carrier recruitment initiative Under 100,000
Charlottetown Guardian Walk for Life
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Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best use of Newspaper in Education program to
build circulation Over 100,000
Hamilton Spectator - HEAT
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Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best use of Newspaper in Education program to
build circulation Under 100,000
London Free Press Cargill
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Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best in Show Award Over 100,000
Winnipeg Free Press Training for The Game of
Life
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Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Best in Show Award Under 100,000
Lethbridge Herald Passport to Win
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Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Prestigious Award The Maurice Fearnall Award
Recognizing new circulators with less than 5
years experience in the field who represent the
future in circulation management.
Courtney Maier Railton
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Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage
Prestigious Award The Robert J. Hogg Award

• Currently is a circulation manager/director/execut
  ive of a daily newspaper or a Canadian company
  owning one or more newspapers.
• Demonstrates strong leadership skills.
• Demonstrates strong communication skills.
• Supports training and development of circulators
  and has a reputation as a mentor of others.
• Has executed programs that show strong results in
  sales and/or service throughout their career.

Terry Willows
30
Canadian Circulation Management
AssociationAssociation Canadienne de Gerance de
Tirage