In our work, it's what I call the last 98 percent' of th

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Think!vs.do!Tom peters26 October 2006
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Think!vs.do!
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Never forget implementation , boys. In our work,
its what I call the last 98 percent of the
client puzzle. Al McDonald, former Managing
Director, McKinsey Co, to a project team that
included TP
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The (Strange) Case of Peter Drucker Michael
Porter vs. The Non-linearistsHERBERT SIMON.
(Administrative Behavior.) JAMES MARCH. KARL
WEICK. (The Social Psychology of Organizing.)
EUGENE WEBB. Henry MINTZBERG. (The Rise and
Fall of Strategic Planning.) JAMES UTTERBACK.
THOMAS KUHN. (The Structure of Scientific
Revolutions.) CHARLES LINDBLOM. INNOVATION
BIOGRAPHERS. (Transcontinental Railroad,
Electrification, Radio, Television,
Containerization, DNA, Computers, Military
History, Etc.) MOST POLITICAL SCIENTISTS.
SILICON VALLEY. Etc.
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Linearist Plan it!Non-linearist Try it!
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Linearist think!Non-linearist do!
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Linearist hypothesize!Non-linearist
experiment!
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Linearist failure unnecessaryNon-linearist
failure life
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Linearist agtbNon-linearist
bgtaAttitude shapes behaviorBehavior
shapes attitude
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Linearist deliberate!Non-linearist
relentless! Do it right the first
time (Hero Phil Crosby) Never retreat (Hero
U.S. Grant)
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Linearist logical!Non-linearist
passionate!
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Linearist give me genius!Non-linearist
give me luck!
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Linearist spotless academic record!Non-linear
ist a.d.d.
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Linearist measured pace!Non-linearist
Tempo! Tempo! Tempo!
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Linearist think! Plan! (r.a.f.)Non-linearist
Try it! Screw it up! Fix it! Try it again!
(r.f.a.) Ready. Aim. Fire.ready. Fire.
Aim. (Or, circa 2006 fire. Fire. Fire.)
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Cheap ShotLinearist minimize
cost.Non-linearist maximize revenue.
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Linearist marketing rules.Non-linearist
sales rules.
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Linearist Background planning, marketing
finance.Non-linearist background sales
operations.
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Linearist likes ideas.Non-linearist
likes people.
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Linearist likes parts.Non-linearist
likes wholes.
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Linearist office walls.Non-linearist
office none.
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Linearist style meetings.Non-linearist
style m.b.w.a. Managing by wandering around
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Linearist reads michael porter. Peter
drucker.Non-linearist reads waterman
peters. Tom clancy. Michael peterBob
tom tom
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Linearist reads michael porter. Peter
drucker.Non-linearist reads doesnt
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Linearist preferred baseball score
1-0.Non-linearist preferred baseball score
11-9.
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Linearist preferred football score
7-0.Non-linearist preferred football score
41-38.
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Linearist criminal record none.Non-lineari
st criminal record disorderly
conduct.Chronic jaywalking.
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Linearist drives lincoln town car. Ford
explorer (weekends).Non-linearistdrives
bmw. Harley-davidson (weekends).
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The (Strange) Case of Peter Drucker Michael
Porter vs. The Non-linearistsHERBERT SIMON.
(Administrative Behavior.) JAMES MARCH. KARL
WEICK. (The Social Psychology of Organizing.)
EUGENE WEBB. Henry MINTZBERG. (The Rise and
Fall of Strategic Planning.) JAMES UTTERBACK.
THOMAS KUHN. (The Structure of Scientific
Revolutions.) CHARLES LINDBLOM. INNOVATION
BIOGRAPHERS. (Transcontinental Railroad,
Electrification, Radio, Television,
Containerization, DNA, Computers, Military
History, Etc.) MOST POLITICAL SCIENTISTS.
SILICON VALLEY. Etc.