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Implementing Hallmark Standards

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Four Hallmark Standards. Hallmark activities and programs must be implemented with the intention of ... Hallmark Checklist: Economic Empowerment ... – PowerPoint PPT presentation

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Title: Implementing Hallmark Standards


1
Implementing Hallmark Standards
  • YWCA USA

2
YWCA Hallmarks
  • Eliminating racism
  • Advancing womens economic empowerment

3
Hallmark History
  • Hallmarks were central to YWCA USA 2002
  • Change Initiative
  • Need for distinct national identity
  • Consistency across YWCA system
  • Increase public awareness and understanding
  • Authenticity of corporate identity
  • Affiliation requirement

4
Hallmark Rationale
  • Align ourselves with mission
  • Basis for national corporate identity
  • Become core competencies for which
  • all YWCAs are known
  • Reduce confusion with other organizations

5
Meeting the Standard
  • At least one qualifying activity in each
    Hallmark area (Racial Justice and Womens
    Economic Empowerment)
  • OR
  • Implementing a specific compliance plan

6
The Ultimate Goal
  • Our intentional commitment
  • to the elimination of racism and
  • the empowerment of women
  • guides and informs all work and
  • decision making of the YWCA.
  • Adopted as part of visioning group work November
    2006

7
Achieving the Goal
  • Every local association can answer affirmatively
  • If you described the associations activities to
    an unfamiliar person, would the connection to
    eliminating racism and economic empowerment be
    self-evident?
  • Would an average person in the community identify
    the YWCA as being involved with work to eliminate
    racism and empower women?
  • Do community leaders consult with or involve the
    YWCA
  • in issues related to racism and economic
    empowerment?
  • Are actions to eliminate racism and empower women
    foremost in what the association is known for
    doing?

8
Hallmark Definition
  • YWCA Hallmark Programs and initiatives in racial
    justice and womens economic advancement are
  • intentional
  • have direct impact and measurable results
  • create meaningful change

9
Four Hallmark Standards
  • Hallmark activities and programs must be
    implemented with the intention of influencing
    racial justice and womens economic advancement.
  • 2. Hallmark activities and programs must have a
    demonstrable and direct impact on hallmark issues
    within the local community.

10
Four Hallmark Standards (cont)
  • 3. Hallmark activities and programs must have
    measurable results.
  • 4. Hallmark activities and programs must create
    meaningful, mission-focused change in a condition
    or set of conditions versus just raising
    awareness.

11
Assessing Compliance
  • Local association self assessment
  • Peer review or other regional assessment
  • National standardization under review

12
What is a qualifying program?
  • May be stand alone program, like financial
    literacy
  • May be embedded in transitional housing, domestic
    violence, leadership development, etc.
  • May be activity, initiative, collaboration, etc.

13
Help in Meeting the Standard
  • Regional Technical Assistance
  • Peer Review
  • Hallmark Initiative
  • National Model Programs

14
2007 Model Hallmark Programs
  • Racial Justice Models
  • Getting Started in Racial Justice
  • Whats Wrong with Different
  • Racial Justice Dialogues
  • Racial Justice Social Marketing Campaign

15
2007 Model Hallmark Programs
  • Womens Economic Empowerment Models
  • New Directions
  • Pathways to Success
  • WomenFinances

16
Hallmark Checklist Racial Justice
17
Hallmark Checklist Economic Empowerment
18
Frequently asked questions
  • Can internally focused activities in a local
    association count?
  • How much impact is required?
  • What is the deadline for compliance?
  • Who decides if progress is fast enough?
  • Can advocacy count as hallmark activity?
  • How do you measure social change?
  • What is the definition of economic empowerment?

19
More questions
  • Does child care qualify?
  • Do services to immigrants qualify as eliminating
    racism?
  • How can health and fitness services qualify?
  • Do womens leadership or domestic violence
    programs qualify?
  • What about transitional housing?
  • Do special events count?
  • Must womens economic empowerment activities be
    offered in a single gender setting?
  • Do activities targeting other isms count?

20
The future
  • Every local association is a go to resource
    for its community
  • YWCAs achieve significant impact on
  • eliminating racism and economic
  • advancement of women
  • Racial and gender justice filters are
    institutionalized in every facet and every
    level of the YWCA
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