Microsoft Case Study: Portals as Communities for Knowledge Sharing - PowerPoint PPT Presentation

About This Presentation
Title:

Microsoft Case Study: Portals as Communities for Knowledge Sharing

Description:

Top companies in 20 industries ranked according to their levels ... Personas. Common Goals Strategy ... Audience (employee) understanding thru a Persona Village ... – PowerPoint PPT presentation

Number of Views:88
Avg rating:3.0/5.0
Slides: 38
Provided by: maryl170
Category:

less

Transcript and Presenter's Notes

Title: Microsoft Case Study: Portals as Communities for Knowledge Sharing


1
Microsoft Case Study Portals as Communities for
Knowledge Sharing
  • Mary Lee Kennedy
  • Director, Knowledge Network Group
  • Microsoft Corporation
  • KnowledgeNets 2001
  • May 17th, 2001, New York

2
The Topic
  • The case study will focus on the intranet
    knowledge capture, organization, access, and
    delivery and reuse strategy to put what we know
    at our fingertips.

3
Community as Social Capital
High
4
Why Bother?
  • Brain power
  • Top companies in 20 industries ranked according
    to their levels of knowledge capital with ave.
    companys KC having 3 times their book value or
    21 billion. (1999 Knowledge Capital Scorecard)
  • http//www.intellectualcapital.nl/
  • Seeing is Believing, CFO, 2/1999 NYU Stern
    School of Business, Prof. Baruch Lev

5
Microsoft Employees
  • On average spend 2.31 hours a day engaging with
    information
  • 50 of that time is looking for it and 50 of the
    time is using it.
  • Are avid users of both tacit expertise and
    explicit information in electronic environment
  • Want one-stop shopping, faster access/real-time
    access, easier/more accessibility to web sites, a
    good/powerful search engine and relevant
    information.
  • Expect everything to be specific, measurable,
    relevant and tangible i.e. there is an
    expectation of value, value creation and
    contextual understanding.

6
(No Transcript)
7
Community Levers
  • Content (Information and knowledge)
  • Tools
  • Services

8
Explicit Content
  • FY01 Top 15 Requests
  • 77 - MS product/tech info
  • 70 - Training materials
  • 68 - Technical or white papers
  • 68 - Internal project websites
  • 62 - Internal news and features
  • 61 - Presentations
  • 60 - Standards specifications
  • 54 - Books
  • 53 - External News
  • 48 - Trade journals (electronic)
  • 47 - Competitor Product info
  • 44 - Competitor websites
  • 42 - Conference proceedings
  • 37 - Org charts
  • 37 - Trade journals (print)

9
Implicit Content
10
Intranet Tools
  • Officialdom engagement
  • Electronic connectivity
  • Workgroup collaboration

11
Corporate Portal
12
People/Roles
13
Connectivity
14
Contribution/Consumption
Develop orProcure
Contribution vs. Consumption
Reuse (delivery orpublish)
Mentor Collaborate
Employee in training, professional development
Senior Employee
ExperiencedKn. Worker
New Hire
15
Workgroup Collaboration
16
Group Collaboration
17
Intranet Web Services
  • Taxonomy
  • Schemas
  • Search and tag taxonomy
  • Navigation taxonomy

18
Search
19
Navigation
20
Todays Pros and Cons
  • Pros
  • Peer recognition motivating factor in workgroup
    collaboration
  • Grass-roots, middle and technology drivers are
    cultural fit and productive
  • Intense levels of informal sharing and
    information publishing based on meritocracy
  • Subject matter is organizational catalyst in
    enterprise/divisional communities
  • Joint commitment to platform, content, and
    services
  • Cons
  • Multiple efforts
  • Deep knowledge of user experience within each
    portal but not across the intranet (other than
    MSWeb)
  • Potential for confusion and ignorance on key
    content and internal messaging
  • Deer in the headlights syndrome

21
Evolution
Microsoft Community Anywhere On any Device
Information Architecture
Industry Information Events LOB
Web-site Access
FY2001/2002
FY1996
FY1999
FY2000
22
The Challenge of Islands
?
?
?
?
23
Next Wave XML Web Services
Technology
Standard
Innovation
Browse the Web
Program the Web
24
Employee Engagement
Personas
Henry
Heath
Patty
Dianne
Brendan
Brian
25
Common Goals Strategy
  • Establish an internal network of major portal
    owners to adopt standards and best practices,
    including
  • Portal planning
  • User experience
  • Content quality
  • Business and employee information and knowledge,
  • Information architecture
  • Editorial programming, and
  • Applications platform.

26
Vision for the Intranet
  • Empower Microsoft employees through seamless
    access to tools, services, information and
    knowledge any time, anywhere, on any device.

i.e. information and knowledge at your fingertips!
27
Value Proposition
  • The Company
  • will have an efficient and effective information
    and knowledge management solution for employees,
    and one to share with our customers.
  • Employees
  • can easily find, share and reuse information and
    knowledge, understand its significance/relevance,
    and apply it as intended by the employee.
  • Network members
  • Will meet their audience needs faster than they
    would when operating independently.

28
Framework
Planning
29
FY02 Success
  • Increase reuse of the most valuable content,
    tools and knowledge
  • Increase employee ability to identify and
    understand key business topics
  • Decrease multiple portal efforts and increase
    efficiencies
  • Increase user satisfaction across the intranet
    experience
  • Have a great story to tell our customers.

30
Key Mantras
  • Culture defines what works when establishing
    community
  • The dynamic duo
  • Technology can enable it
  • People drive it
  • Common understanding and desired end-state keep
    it productive

31
Questions
  • Mary Lee Kennedy
  • marylken_at_microsoft.com

32
Planning
  • Objective
  • Establish a cross-portal business-owner driven
    strategy for the intranet that ensures a
    measurable benefit to employees and to Microsoft.
  • First steps
  • Vote with your wallet
  • Research sub-team to establish intranet baseline
  • Collaborative workspace
  • Executive sponsorship
  • Internet/Intranet review

33
User Experience
  • Objective
  • Design a simple, intuitive and flexible user
    experience which provides seamless navigation
    across the major portals
  • First steps
  • Baseline exploratory research on intranet user
    expectations including community tools and
    preferred method of engaging with peers, experts
    and the company
  • Audience (employee) understanding thru a Persona
    Village
  • Tie-ins between intranet/internet/extranet

34
Editorial Programming
  • Objective
  • Coordinate editorial content that increases
    employee understanding
  • First steps
  • Requirements for a consistent employee
    understanding
  • Editorial roles and responsibilities
  • Common programming schedule
  • Editorial standards
  • Content quality standards

35
Information Architecture
  • Objective
  • Design and implement an information architecture
    that provides
  • The employee-base with the ability to find
    (through search and browse) the authoritative,
    consistent, exhaustive information needed
  • The publishers and aggregators the ability to add
    metadata based on a shared taxonomy with a
    minimum expense of time and effort.
  • First steps
  • Core taxonomies (search, tag, navigation)
  • What makes a Best Bet
  • Use of common content management tool

36
Information and Knowledge
  • Objective
  • Guarantee that critical content sets meet
    business and employee productivity needs
  • First steps
  • Baseline information needs assessment
  • Identification and valuation of key information
    and knowledge sets
  • Articulation of roles and responsibilities
  • Agreement on content quality standards

37
Applications Platform
  • Objective
  • Provide reusable platform solutions with
    architectural guidance and a synchronization path
    that ensures fastest deployment.
  • First steps
  • Construct an architectural guidance process
  • Review current platformsidentify
    audience/planned use opportunities
  • Engage product groups
Write a Comment
User Comments (0)
About PowerShow.com