PERFORMING ARTS CENTER

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PERFORMING ARTS CENTER

• Part I Public Presentation

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• Assess the community need for new arts facilities
• Assess the communities ability to support new
  arts facilities
• Make recommendations for new arts facilities
• How much will it cost?

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• INTERVIEW THE COMMUNITY

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PUBLIC OFFICIALS AND EDUCATORS

• Commissioner Jane Sauls
• Commissioner Bob Rackleff
• Senator Al Lawson
• Representative Loranne Ausley
• Commissioner Allan Katz
• Representative Curtis Richardson
• Commissioner Tony Grippa
• Mayor John Marks
• Commissioner Mark Mustian
• Commissioner Debbie Lightsey
• Secretary of State Glenda Hood
• Commissioner Ed DePuy
• County Administrator Parwez Alam (P.A.)

• Lee Hall/Harvey Smith
• FSU School of Music/Leo Welch Jon Piersol
• Superintendent Bill Montford
• Theatre TCC/ John Schultz Ken Frederickson
• FSU Dance Facilities/ Russell Sandifer
• Mark Bertolani/FSU Facilities Director
• FAMU Music/J Longineu Parsons
• FSU School of Theatre/ Steve Wallace
• TCC Arts/ Marge Banocy-Payne
• Lee Hinkle (FSU)
• Bill Law (TCC)
• FSU Film School/Dean Frank Patterson
• Ruby Diamond/Tom Hunter
• FAMU Dance/Gaynell Sherrod
• Love Collins, FAMU V.P. of Development

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LOCAL ARTS GROUPS

• Tallahassee Symphony/Lois Griffin Pat Hoy
• Apalachee Blues Society/Ken Winker
• Tallahassee Irish Step Dancers/ David Jones
• Laughing Stock/Peggy Brady Elise Judelle
• Waldie Anderson
• The Warehouse/Jay Scott
• Essential Theatre Winterwood Auditorium/
  Valencia Matthews Carey Robinson
• Donna McHugh/7 Days of Opening Nights
• Barbershop Harmony Society/Josh Bronfman
• LeMoyne Art Foundation/MaryBeth Foss
• Goodwood Museum/ Larry Paarlberg
• Civic Center/Ron Spencer
• Tallahassee Ballet/Lauren Ashburn, Christina
  Paoluci, Martha Olive Hall
• Tallahassee Little Theatre/Norman Ussery June
  Dollar
• African Caribbean Dance Theatre/ Jevelle Marcus
  Robinson
• Boys Choir of Tallahassee/ Earl Lee
• Classical Guitar Society/Tim Atkinson one
• Capital City Shakespeare/Steve Adams
• Monticello Opera House/Jan Rickey

• Mickee Faust Club/ Isabelle Potts
• Curious Echo Radio Theatre/Sonia James Sharon
  Moscowitz
• Mary Brogan Museum/ Chucha Barber
• Southern Shakespeare Festival/Janet Hinkle
• Jazz at the Gray/ Wes Singletary Ken Crawford
• Women's Dance Project/ Janet Hughes
• Troupe Arabesque/Nancy Redig
• Tallahassee Civic Chorale/Cynthia Valencic
• Tallahassee Museum/Russell Daws
• Bill Mock/Quincy Music Theatre
• Charlie Witmer/Bach Parley Voces
• Off-Street Players/ Pamela Gordon-Vaught
• Theatre A La Carte/Eric Hurst
• Gordon McCleary/ Emerald Isle Society Celtic
  Festival
• Pas de Vie/Noelle Lawrence
• Big Bend Community Orchestra/ Ginny Densmore
  Jim Croft
• Tallahassee Film Society/ Dan Wester
• Artist Series/Carolyn Hayes Ray McConn

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BUSINESS LEADERSAND CITIZENS

• Convention Visitors Bureau/Mike Bristol
• Economic Development/Michael Parker
• Midtown Merchants Association Chez Pierre/
  Karen Cooley
• Capital City Chamber of Commerce/ Cheryl Gonzalez
• Action 2010
• Downtown Improvement Authority/Marilyn Larson
• Tallahassee Democrat/ Mike Pate (Publisher)
• Tallahassee Democrat/ Maryann Lindley
• Parks Recreation/ Randy Trousdale David
  Chapman
• Guy Thompson/Tourist Development Council
• Florida Division of Cultural Affairs/ JuDee
  Pettijohn
• Cultural Support Space/Margo Bindhardt Steve Fox

• Rev. R.B. Holmes/ Bethel AME
• Beth Weidner/ Maclay Gardens
• Cathy Wilson/Capital Outlook
• Ron Davis
• Jim McMurtry
• Ben Gunter
• Del Suggs
• Dave Ramsey/ Suntrust
• Ken Armstrong/ United Way
• Carmen Braswell/Sprint
• Will Butler/ St Joe Corporation
• Sally McRorie
• Beverly Barber
• Kim Williams
• Bruce and Sandra Host
• Craig Dennis/ Maclay Gardens
• Family Forum Magazine/ Lori Danello Roberts
• Susie Busch Transou
• John Lewis/Superlube

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WHAT WE HEARD

• There is a need for a mid sized venue for the
  local arts groups
• There is a need for a larger venue for touring
  productions
• Cost to use the facility is important
• An important economic and artistic facility for
  the capital city of Florida
• Provide an economic/tourist engine for the
  surrounding area

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MARKET ANALYSIS

• To address the need for facilities, we
  considered
• Supply and Demand Issues
• Current Facilities
• Audiences
• Uses and Users
• Broader goals expressed by the Cultural Plan and
  by the leaders of Tallahassees civic, cultural
  and higher education communities.
• The experiences of comparable markets and
  facilities, as well as national trends in
  facility development and operation.

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PARTICIPATION INDICATORS

• Sex women attend more often than men in every
  discipline except jazz.
• Median Household Income attendance increases
  with higher income, but not to extent of
  education.
• Age traditional arts audience is getting older,
  coinciding with general aging of population.
• Race affects kinds of arts attendance more than
  rate of attendance.
• Educational Attainment arts attendance more than
  quadruples with college education.

Source Performing Arts in a New Era, RAND
Corporation, 1999 (National)
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POPULATION
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AGE

• Roughly 40 of Tallahassees population are
  students, making it the youngest City in Florida.

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EDUCATION
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LOCAL AND REGIONAL AUDIENCES CONCLUSIONS

• Strong indicators of propensity and capacity in
  the Tallahassee and Leon County market
• Significant population growth.
• High levels of educational attainment.
• Tallahassee is an active and diverse market.
• Programming should be broader in scope and more
  culturally significant than simply presenting
  traditional arts.
• Cultural programming can help address perceptions
  that arts activities are not readily available to
  all communities.

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LOCAL ARTS ORGANIZATIONS
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UNIVERSITY PROGRAMS
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ENTERTAINMENT AND CULTURAL PRESENTING
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FACILITY INVENTORY
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USES AND USERSCONCLUSIONS

• Limited quality of 500-seat venues
• Local organizations Affects production values
  and artistic quality of presentations.
• Presenters Limits ability to provide high level
  entertainment and cultural products to the
  Tallahassee market.
• Educational institutions Limits the level of
  professional development and cultural experiences
  available to students.
• For all Affects audience experience and overall
  desire to attend.
• Limited access for local arts organizations and
  presenters
• Larger organizations vie for best calendar dates
  at Ruby Diamond and Opperman. Small to mid-sized
  organizations seek access wherever available.
• Pressing need to fill the capacity gap between
  Opperman and Ruby Diamond.

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BENEFITS AND IMPACTSECONOMIC IMPACTS
Non-local Average 38.05 Local Average 21.75
Americans for the Arts, Arts Economic
Prosperity
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BENEFITS AND IMPACTSARTS EDUCATION

• New facilities can play a significant and central
  role in their communities
• Creates a nexus of arts education activity for
  the community and region.
• Positions the project for broader community
  support.
• Allows access to a separate circle of government,
  foundation and philanthropic support.

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BENEFITS AND IMPACTSCOMMUNITY ACCESS

• Promotes diversity of arts and cultural activity
  needed to build arts participation in the local
  community.
• Promotes development of local arts organizations
  brings activity and vitality to the areas in
  which they are located, improving quality of life
  and attractiveness to local businesses.
• Responds to community needs a key to achieving
  project commitment from diverse communities.

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CONCLUSIONS

• There are significant needs in this community for
  new facilities
• The audience is large, growing and has the
  characteristics to suggest active participation
  in the arts.
• Local arts organizations need better access to
  bigger and better facilities.
• There is significant potential for additional
  touring Broadway and other entertainment oriented
  to younger audiences.
• Current facilities are lacking in number, size,
  flexibility, access and quality.
• New facilities support a series of community
  goals.

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FACILITY OPTIONSFOR TALLAHASSEE

•  Option 1
• 2,800-seat Performance Hall
• 1,350-seat Concert Theatre
• 750-seat Multi-Purpose Theatre
•  Option 2
• 2,000 to 2,200-seat Multipurpose Performance Hall
• 750-seat Multi-Purpose Theatre

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PRELIMINARY PROGRAM OPTION 1

• PUBLIC AREAS 63,710
• 2,800 Performance Hall 60,325
• 1,350 Concert Theatre 46,390
• 750 Seat Multi-Purpose Theatre 31,854
• Administration/Education 18,100
• TOTAL NET PROGRAMMED AREA 220,379
• (net programmed area X 1.65)
• TOTAL GROSS AREA 363,625

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OPTION 1 COMPARABLES

• 2,800-SEAT PERFORMANCE HALL
• TOURING PRODUCTIONS
• 7 DAYS
• ALLISON KRAUSE

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OPTION 1 COMPARABLES

• 1,350-SEAT CONCERT THEATRE
• FSU SCHOOL OF MUSIC
• TALLAHASSEE SYMPHONY
• TALLAHASSEE BALLET
• ARTIST SERIES
• FLORIDA STATE OPERA

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OPTION 1 COMPARABLES

• 750-SEAT MULTI-PURPOSE THEATRE
• LAUGHING STOCK
• AFRICAN CARIBBEAN DANCE THEATRE
• FSU SCHOOL OF THEATRE
• THEATRE A LA CARTE
• TALLAHASSEE FILM SOCIETY

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PRELIMINARY PROGRAM OPTION 2

• PUBLIC AREAS 42,023
• 2,200 Seat Performance Hall 60,324
• 650 Seat Multi-Purpose Theatre 33,463
• ADMINISTRATION/EDUCATION 10,700
• TOTAL NET PROGRAMMED AREA 146,510
• (net programmed area X 1.65)
• TOTAL GROSS AREA 241,741

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OPTION 2 COMPARABLES

• 2,200-SEAT PERFORMANCE HALL
• TALLAHASSEE SYMPHONY
• TALLAHASSEE BALLET
• ARTIST SERIES
• TOURING PRODUCTIONS
• 7 DAYS
• ALLISON KRAUSE

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OPTION 2 COMPARABLES

• 650-SEAT MULTI-PURPOSE THEATRE
• LAUGHING STOCK
• AFRICAN CARIBBEAN DANCE THEATRE
• THEATRE A LA CARTE
• TALLAHASSEE FILM SOCIETY

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(No Transcript)
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PROGRAM BUDGET OPTION 1
Area (sf) /sf ,000s Net Area and
Cost Public Areas 63,710 343 21,876 2800 Seat
Performance Hall 60,325 665 40,116 1350 Seat
Concert Theatre 46,390 654 30,321 750 Seat
Multi-purpose Theatre 31,854 460 14,669 Administ
ration / Education 13,230 205 2,707 4,870 396
1,929 Subtotal 220,379 111,618 Auxiliary
Area and Cost Grossing Multiplier
(1.65) 143,246 20,771 Total Construction
Cost 363,625 426 132,389 Soft Costs
(33) 43,688 Total Project Cost 363,625 176
,077
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PROGRAM BUDGET OPTION 2
Area (sf) /sf ,000s Net Area and
Cost Public Areas 42,023 343 14,394 2200 Seat
Performance Hall 60,324 665 40,117 650 Seat
Multi-purpose Theatre 33,463 445 14,904 Administ
ration / Education 10,700 208 2,229 Subtotal
146,510 71,644 Auxiliary Area and
Cost Grossing Multiplier (1.65) 95,232 13,80
9 Total Construction Cost 241,742 353 85,453 Sof
t Costs (33) 28,199 Total Project
Cost 241,742 113,652
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BUDGET COMPARABLES
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BUDGET COMPARABLES
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WE CAN DO IT!
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CIVIC CENTER

• COST IN TODAYS DOLLARS 100,000,000

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UNIVERSITY CENTER

• COST TO BUILD 130,000,000

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HOSPITAL

• COST IN TODAYS DOLLARS 100,000,000