Champagne AOC, a keyissue in rural development

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Champagne AOC,a key-issue in rural development
Charles GOEMAERE, C.I.V.C. Seoul, 2005/11/04
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Champagne AOC, a key issue in rural development
What is Champagne ?
A famous geographical name

• An historical and administrative region

A famous sparkling wine under GI
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Champagne, an administrative and historical region
Champagne AOC, a key issue in rural development
A well-known name French kings crowned in Reims
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Champagne, an administrative and historical region
Champagne AOC, a key issue in rural development
A well-known name an important market in the
Middle-age
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Champagne, a famous sparkling wine under GI
Champagne AOC, a key issue in rural development
A well-known name the wine of kings and
aristocracy
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Champagne AOC, a key issue in rural development
Champagne, a famous sparkling wine under GI
A well-known name the wine of celebration and
victory
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Champagne AOC, a key issue in rural development
Though, a poor agricultural region
A chalky soil and a continental climate
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Champagne AOC, a key issue in rural development
adapted to wine growing
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Champagne AOC, a key issue in rural development
Regional development begins with the wine exports
Creation and development of Champagne houses
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Champagne AOC, a key issue in rural development
Regional development begins with the wine exports
Promotion of Champagne through
trademarks
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Champagne AOC, a key issue in rural development
Regional development begins with the wine exports
Concomitant improvement of the quality
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Champagne AOC, a key issue in rural development
A central place in the economy
18,000 CIVC members 30,000 direct jobs / 70,000
indirect jobs
3.6 billion
300,000,000 bottles
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Champagne AOC, a key issue in rural development
A central place in the economy
A high added-value product
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Champagne AOC, a key issue in rural development
A central place in the economy
An original share of the value
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Champagne AOC, a key issue in rural development
Variation of the value (Billion euros)
Price of 1 kg grapes ()
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Champagne AOC, a key issue in rural development
A central place in the economy
Evolution of the planted areas
(hectares)
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Champagne AOC, a key issue in rural development
A central place in the economy
A.O.C. French vineyards
32.500 hectares
Less than 3,5 of the planted area
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Champagne AOC, a key issue in rural development
A central place in the economy
Champagne / French wines exports
gt 30 of total French exports of wine
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Champagne AOC, a key issue in rural development
A part of Frances prestige
A symbole of France
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Champagne AOC, a key issue in rural development
A part of Frances prestige
A tourist attraction 1.5 million
The belgian example 9 million bottles
exported to Belgium 5 million bought by
Belgian tourists
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Champagne AOC, a key issue in rural development
An extremely valued name
A famous name
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Champagne AOC, a key issue in rural development
Conclusion
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Champagne AOC, a key issue in rural development
Thank you for your attention