Coping with the credit crunch

1
Coping with the credit crunch

• A few pointers from the Enterprise Agency
• Debbie Vodden

2
Coping with the credit crunch

• Background
• Weak pound is an opportunity
• Businesses are economising
• Leisure visitors looking for value
• Profits could be squeezed

3
Coping with the credit crunch

• Your finances
• Understand your costs.
• Some contribution to overheads better than no
  contribution.
• Put spare cash on deposit.
• Credit card facilities make sure low cost.

4
Coping with the credit crunch

• Marketing opportunities
• A quality product.
• Flexibility later bookings, cancellations
  policy.
• Special offers.
• Add value.

5
Coping with the credit crunch

• Adding value
• A quality product.
• Work with other local businesses local food,
  cross-marketing.
• Promote special features eg. facilities for
  particular markets (wifi, child friendly,
  facilities for disabled).

6

• Discussion