Media Kit

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MediaKit
WWAY NewsChannel 3 ? 615 N. Front St. ?
Wilmington, North Carolina 28402 ? 910-762-8581
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WWAY Strong Strategic Marketing Solutions

• WWAY is Wilmingtons Advertising Powerhouse.
• Reach WWAY has the power to reach over 170,000
  Households in the Wilmington area.
• Affordability No other media can deliver
  thousands of viewers for the cost of one 30
  second message. One message in Newschannel 3 at
  6pm delivers 22,000 viewers which translates to
  less than 10 for every 1,000 people who watch
  your commercial.
• Credibility WWAY is recognized for its
  professional and reliable news team bringing
  years of experience and unique stories that no
  other station can offer.
• WWAYTV3.COM Our team strives every day to make
  our web site one of Wilmingtons most viewed site
  offering local news and interactive advertising
  promotions.
• Site Sound Color Motion and Emotion No other
  medium offers the ability to combine all of these
  and to deliver them right into your viewers
  living room.
• Your Home Town Show Do you want your phone to
  ring off the hook with potential new clients?
  Then look no further than YHTS. This show has
  grown to be a Wilmington icon delivering
  immediate results to clients.
• Healthbeat Affiliate yourself with one of
  Wilmington's most credible anchors Kim Ratcliff
  as you educate viewers on your most recent
  medical procedures and advances
• ABC Prime Affiliate your business with programs
  like LOST, Desperate Housewives, Greys Anatomy,
  and Extreme Makeover Home Edition, just to
  mention a few.
• 24/7 Weather Wilmingtons only local 24/7 weather
  program.
• Sponsorships WWAY has the ability to align your
  business with a multitude of sponsorships to help
  you brand your business.
• Production We offer experienced, affordable, and
  professional production department.
• Convergence/Experience It is important that you
  get the most for your advertising dollar and that
  all media outlets used are maximized for
  efficiency. With over 75 years combined
  experience our Media Consultants will work with
  you to ensure the best for whatever marketing
  need you may have.

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www.wwaytv3.comWWAY Internet Site
Wilmington Market
WWAYTV3.com
Why are so many advertisers seeing results in
their advertising on WWAYTV3.com? The reach
illustrated above combined with the proper
convergent marketing campaign is the recipe for
success in this market. Convergence Marketing
Works! According to a recent study sponsored by
the Online Publishers Association,
television advertising becomes more effective
when used in conjunction with advertising on the
web. After a single viewing of a television ad,
consumers that also saw online ads were 30 times
more likely to remember that TV spot than those
who viewed the TV spot alone.
Reach WWAYV3.com continues to grow in popularity
among internet users by providing accurate,
up-to-date content that meets our viewers needs.
With the latest up-to-the-minute news and real
time weather data, www.wwaytv3.com has become a
destination for Wilmingtons area internet users.
Opportunities WWAYTV3.com offers exciting
marketing opportunities to build brands and drive
traffic to your internet site. We act as a funnel
delivering prospective customers to your website.
Broadcast Tie-In WWAYTV3.com offers natural
tie-ins to broadcast promotions on WWAY News
Channel 3, allowing consumer feedback and instant
response. Customize WWAYTV3.com can custom
design promotions tailored to your marketing
goals. Delivery WWAYTV3.com delivers over
550,000 page views per month. Reach WWAYTV3.com
currently delivers an average of 70,000 unique
users per month. Optimization Hosted on the
WorldNow platform and optimized for top search
results on all major search engines (Google, Ask,
MSN, Yahoo).
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Local Paid Programming

• Your HomeTown Show is a thirty-minute, locally
  produced program on WWAY NewsChannel 3.Your
  HomeTown Show is divided into three,
  eight-minute segments and airs Monday through
  Friday, 9a-930a.
• Never before have area businesses had the
  opportunity to discuss, in detail, their products
  and services on television. Television is a
  powerful medium. Through Your HomeTown Show
  you not only talk about your business, but you
  can demonstrate your products. Its a perfect
  way to connect directly to your customers, or
  potential customer. And we are the only
  broadcast television station in Wilmington
  offering this opportunity.
• Your HomeTown Show clients have had great
  success over the past 4 years. Its a winning
  combination your business and the power of WWAY
  NewsChannel 3!
• After trying many different avenues of
  advertising, I feel like Your HomeTown Show has
  been one of my best investments and one with the
  quickest return. I would highly recommend Your
  HomeTown Show to anyone.
• Clarice Holden
• Island Breeze
• Every time we air our segment on your show, we
  get clients calling and booking an appointment to
  buy a house here at Pecan Grove Plantation.
• Charlie Whikie
• Pecan Grove Plantation

A New and Innovative Program from WWAY
NewsChannel 3! Health Beat is the only half hour
program in Wilmington dedicated to health and
medical issues in the Cape Fear Area. It provides
a unique opportunity for health experts in our
community to reach out to thousands of people on
a daily basis. Weve selected a great time period
for Health Beat to air. It will be a live or
taped program broadcast daily at 930am. It
comes after our morning news Good Morning America
and just before The View. Why is this such a
great time period? Because that is when Women
and retirees are watching television. As you
know, women make almost all of the medical and
health decisions in a family. Retirees are the
fastest growing segment of the population in New
Hanover, Brunswick and Pender counties. These
are people looking for advice and answers when it
comes to health care. They are looking for
someone to turn to. Healthbeat has certainly
increased our business. Every time the show airs
our phones ring non-stop for about two hours
following the show. People even call several days
later saying they saw the show. It has worked
very well for us. Dr. Jason A Graf, DC I am
very happy that I participated in Healthbeat and
look forward to doing future Healthbeat shows Dr.
Jonathan S. Crane DO
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Testimonials

• Weve been on WWAY for a year now and every week
  when our program runs, we get 10 to 12 calls that
  consistently turn into legitimate leads for our
  sales staff.
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• Rick Overman, Owner
• Blue Sky Sunrooms
• Ive used WWAY exclusively for my television
  advertising since January.  They helped me
  develop the right message and look for my ads,
  and now they are delivering customers to my door
  weekly. The return on my investment has been
  excellent.
• David Williford, Owner
• Thee Furniture Warehouse
• We have found both the Home Town Show and
  Health Beat to be an excellent marketing tool for
  our medical group. Its a great way to keep the
  community informed and educated about the many
  aspects of healthcare including advances in new
  procedures and technologies.
• Theresa Everett
• Wilmington Health Associates