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Title: A%20Sexier%20Literacy:%20Information%20Literacy%20through%20Media%20Literacy

A Sexier Literacy Information Literacy through
Media Literacy
  • Shana Higgins and Sara Prahl
  • 5/4/2007

Do you know your ABCs?
  • Heidi Cody's American Alphabet, 2000.
  • Aluminum light boxes with Lambda Duratrans
    prints, 28" x 28" x 7".

Do you know your ABCs?
  • All, Bubblicious, Campbell's, Dawn, Eggo, Fritos,
    Gatorade, Hebrew National, Icee, Jell-O,
    Kool-Aid, Lysol, MMs, Nilla, Oreo, Pez, Q-Tip,
    Reese's, Starburst, Tide, Uncle Bens, V8, Wisk,
    Xtra, York, and Zest

What is media literacy?
  • Media literacy empowers people to be both
    critical thinkers and creative producers of an
    increasingly wide range of messages using image,
    language, and sound. It is the skillful
    application of literacy skills to media and
    technology messages. As communication
    technologies transform society, they impact our
    understanding of ourselves, our communities, and
    our diverse cultures, making media literacy an
    essential life skill for the 21st century.
  • Alliance for a Media Literate America (AMLA)

What is media literacy?
  • Media literacy aims to increase students
    understanding and enjoyment of how the media
    work, how they produce meaning, how they are
    organized and how they construct reality.
    Ultimately, media literacy education must aim to
    produce students who have an understanding of the
    media that includes a knowledge of their
    strengths and weaknesses, biases and priorities,
    role and impact, and artistry and artifice.
    Media literacy is a life skill.
  • Ontario Media Literacy Resource Guide

History of media literacy education awareness
1950s Inoculation Protection from the negative effects of media exposure Birth of educational TV
1960s - 1970s Popular Arts Working with popular media to better understand our relationships to media M. McLuhan Film appreciation movement Television awareness training in schools US Dept of Eds Critical Viewing Curriculum
History of media literacy education awareness
1980s-1990s Representation All media messages are constructed, and all media images represent ideologies. Computer education Media public health Greater public awareness (OJ, V-chip, Internet)
Early 21st century Participatory culture Media consumers are consciously integral to media production. Reality TV with viewer voting Personal Broadcasting (Blogging/Podcasting/ YouTube)
Mapping media literacy to information literacy
  • Media Literacy
  • Access
  • Analyze
  • Evaluate
  • Create
  • Center for Media Literacy
  • Information Literacy
  • Determine
  • Access
  • Evaluate
  • Incorporate
  • Use
  • Understand
  • ACRL

Why is media literacy important to our students?
  • Generation M A Kaiser Family Foundation Study on
    Media in the Lives of 8-18 Year-olds (2005)
  • Victoria Rideout, M.A. Kaiser Family Foundation
  • Donald F. Roberts, Ph.D. Stanford University
  • Ulla G. Foehr, M.A. Stanford University

Generation M Key Findings
  • Media saturation
  • Perpetual access
  • Easy access heavier use
  • Heavier media use higher activity in general
  • Demographics
  • No rules
  • New media old media
  • Masters of multitasking
  • Video games vs. reading
  • Television rules
  • Music
  • Computers and Internet use
  • Digital divide
  • Reading
  • Video games vs. TV

Changes Between 1999 2005
  • The same amount of time is spent using media, but
    more media are being used at once.
  • It has become more and more common to use a
    variety of media in private bedrooms with minimal
    adult supervision.
  • TV reigns supreme--no other media come close in
    frequency of use.
  • Computers are used more for academic work than
    for recreation.

What does this mean for college libraries?
  • Students need to possess the foundational skills
    and tools involved in accessing, analyzing,
    evaluating, and producing information using a
    variety of media so they are able to inform and
    represent themselves in the world.
  • Environments that support multitasking and
    simultaneous multimedia use
  • On-demand access to information
  • Media integration
  • DIY learning
  • Instruction in using emerging communication

Our experience
  • Media literacy in the one-shot session
  • Media literacy and the embedded librarian
  • Workshops
  • Semester-long courses/seminars

  • What might integrating media literacy awareness
    into your librarys instruction services mean for
    your institution?
  • What do you already do that might be augmented by
    applying media literacy principles?
  • What new avenues do you see for collaboration or
    unique instructional opportunities through
    integration of media literacy education?

Continue the Discussion
  • Visit our wiki at http//literacies.pbwiki.com
    and log in with the password media for more
    information, resource sharing, and continued
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