Population and Retail Profile

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Population and Retail Profile
Topeka Market (TSA) 519,100 ? Shawnee Co.
170,080 ? Metro Service Area
224,751 Households 92,100 ? Total Metro
Income - 5.3 Billion ? Median Income -
45,312 Total Retail Sales - 3.1 Billion ?
Average Retail Expenditure Per Household -
34,000 / yr. Median Age 38.2 ? 104,000
People Commute to Work Each Day - Avg. Commute
21 min.
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The Market

• State of Kansas Government - 8,728
• Stormont-Vail HealthCare - 3,056
• Topeka USD 501 School District - 2,300
• Blue Cross Blue Shield of Kansas - 1,986
• St. Francis Health Center - 1,921
• Payless Shoe Source -1,708
• Goodyear Tire and Rubber Company - 1,650
• United States Government - 1,540
• Washburn University - 1,455
• City of Topeka Government - 1,400
• Burlington Northern Santa Fe Railroad - 1,200
• Shawnee County - 1,176
• Jostens Printing and Publishing - 1,100
• Wal-Mart - 1,070
• Hills Pet Nutrition - 900
• Colmery-ONeil VA Hospital - 870
• Hallmark Cards - 760
• Dillons Grocery Stores - 756
• Frito-Lay, Inc. - 750

Major Employers
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The Market

• 13 Radio Stations
• Cume 92.4 of 12 Adults
• Avg. of 18hrs 30 minutes
• 5 Television Stations
• 1 Daily Newspaper
• Topeka Capital Journal
• Circulation
• 2005 - 41,185
• 2004 - 42,754
• 2003 43,758
• 1 Cable Television System
• Cox Communications

Media
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Radio
WIBW-FM 94.5 Format Modern
Country Power 100,000 watts
WIBW-AM 580 Format News/Talk/Sports Power
5,000 watts
JMJ Broadcasting
KTPK-FM 106.9 Format Classic Country Power
100,000 watts
Cumulus Broadcasting
KDVV-FM 100.3 Format Rock Power
100,000 watts
KMAJ-FM 107.7 Format Adult
Standards Power 100,000 watts
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Topeka's 12 In A Row Station

• Unique Features
• Heritage station in the market with Todays
  Country format.
• Award-winning morning, mid-day and afternoon
  personalities with a combined 65 years of
  broadcast experience.
• 94.5 Country has held the 1 ranking in Topeka
  since 1994.
• Largest Radio News team in Northeast Kansas-KAB
  AP Award winners
• Only Topeka station group with a full-time,
  veteran Meteorologist on staff.
• Outstanding reputation for best on-site remote
  broadcasts. Two customized remote vans and
  concession trailer.
• Continued Leadership role in community needs.
• Country Parson Scott Perkins nominated
  nationally for Country Christian Music
  Association Personality of the Year. His program
  airs 7am 10am each Sunday morning.
• 94.5 Country brings the Country Stampede to
  over 150,000 people in June.

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100,000 Watt Coverage70 Mile Radius
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The Midwests Biggest Country Music Event
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Radio Listener ProfileWIBW-FM Mon-Sun
6am-MidTarget Persons 38,510 Target Intab
163Qualitative Diary Spring 2006
Demographic Breakout

Gender

43.3
Male
56.7
Female
Education
15.8 Less Than 12th Grade
33.1 High School Graduate
28.9 Some College
22.3 College Degree or more
Household Income
Home Ownership
Own 76.5 Rent
15.4 Other 8.0
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Adult Listenership
Listener Profile
Country Listeners
Country Music Listeners Parallel the Population
Make-up of the United States

• 25.2 of Adult Radio Listeners Tune To Country
  Radio Weekly

27.1
72.9
Adults 25-54
Country Radio Reaches More Adults Than Any Other
Format
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Kansas City Chiefs Football
Washburn University Sports
Kansas City Royals Baseball
KU Jayhawks Sports
Kansas Association of Broadcasters Station of
the Year Four Years Running
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Radio Listener ProfileWIBW-AM Mon-Sun
6am-MidTarget Persons 23,326 Target Intab
103Qualitative Diary Fall 2005
Demographic Breakout

Gender

61.1
Male
38.9
Female
Education
10.4 Less Than 12th Grade
24.2 High School Graduate
26.0 Some College
39.4 College Degree or more
Household Income
Home Ownership
Own 91.3 Rent
4.9 Other 3.8
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580 WIBW Means Coverage Americas 11th Largest
Signal
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Service to our Community

• WIBW Radio
• St. Judes Radiothon for St. Judes Childrens
  Research Hospital
• Shrine Circus
• Project Topeka for the United Way of Greater
  Topeka
• Blarney Breakfast for the Capper Foundation
• Cops Lobsters for the Special Olympics
• TARCs Golf Fair
• TARCs Golf Tournament
• Fiesta Mexicana
• Harley Party for the Boys Girls Club
• Harley Davidson for MDA
• Light the Night Walk for the Lymphoma Leukemia
  Society
• Great Sertoma Duck Race for the Big Brothers
  Big Sisters of Topeka
• Huff Puff Great Balloon Rally for the Ronald
  McDonald House
• Simon Evening of Giving for local charities
• Salvation Army Bell Ringers
• Festival of Trees for Sheltered Living