ITU FACULTY OF ARCHITECTURE CITY AND REGIONAL PLANNING DEPARTMENT LAND USE PLANNING LECTURE COMMERCI

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ITU FACULTY OF ARCHITECTURECITY AND REGIONAL
PLANNING DEPARTMENTLAND USE PLANNING
LECTURECOMMERCIAL AREASPROF.DR.ISMET
KILIÇASLANAR.GÖR.DR.SERDAR KAYA

• 020050232 ZÜMRA OKURSOY
• 020050216 TENAY GÖNÜL
• 020060202 MERVE GÜNGÖRDÜ

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• COMMERCIAL AREAS IN ISTANBUL
• Commercial use accounts for 5 of the total
  land area.
• Commercial use can be broken up into
  commercial retail and business related uses.
• The highest concentration of commercial use
  is in the city center in Eminönü, Fatih, Beyoglu,
  Galata, Sisli, Besiktas and the new CBD the
  Levent-Maslak axis.

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1990-2000 Landsat GeoCover LC görüntüsü
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• The city center is where most commercial activity
  takes place. The old city is the center for
  traditional retail and wholesale commercial
  activity.
• Malls and other modern shopping centers in places
  like Taksim satisfy the more modern commercial
  taste of the population. Commercial office and
  service related uses such as banks, financial
  services, hotels, convention centers are among
  the uses of the commercial sector.

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• Description of Shopping Center
• A shopping mall or shopping center is a building
  or set of buildings that contain a variety of
  retail units, with interconnecting walkways
  enabling visitors to walk easily from unit to
  unit. Strip malls have developed since the 1920s,
  corresponding to the rise of suburban living in
  the United States after World War II.
• As such, the strip mall development has been the
  subject of the same criticisms leveled against
  suburbanisation and suburban sprawl in general.
  In the United Kingdom these are called retail
  parks or out-of-town shopping centers or
  precincts.
• Shopping malls are not only the places for
  shopping activity anymore but also a place for
  recreational, cultural and eating-drinking
  activities.

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•  
• Primary Shopping Center Types
• Type Square Footage
  Trade Area
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• Neighborhood center 30,000 to 150,000
  3 miles
• Community Center 100,000 to 350,000
  3 to 6 miles
• Regional Center 400,000 to
  800,000 5 to 15 miles
• Super regional Center 800,000
  5 to 25 miles

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HISTORY OF SHOPPING CENTERS

• From ancient times to the present day, markets
  have sprung up wherever people have settled into
  communities.
• The Greek agora the Roman forum the templates,
  souks and bazaars of the East medieval market
  fairs and the glass-covered shopping arcades of
  nineteenth-century Europe all nourished the soil
  from which the modern shopping center grew.
• The modern shopping center was born of North
  American culture, geography and property, but it
  has spread across the Europe.

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Feasibility Criterions of Shopping Center
Areas

• It must be analyzed that this region can
  sufficient for new population or not.
• When shopping centers are considered, a table
  appears which is related with shopping centers
  advantages and its effect on environment and
  neighborhood

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SHOPPING CENTERS IN TURKIYE

• In Turkiye the number of the big-scaled shopping
  malls are 65 additionally, Istanbul is the most
  suitable city for investments with 13 million
  population. According to the researches in 2002,
  there is one shopping mall for each 1.5 million
  people. Today, the number of the shopping malls
  in Turkiye has reached to 127.

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LIST OF SHOPPING CENTERS IN ISTANBUL
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Historical Grand Bazaar (1461), Old city
Egyptian Bazaar (1660), Eminönü Mahmutpasa
Bazaar (1462), Eminönü Modern Akmerkez (1993),
Etiler Atirus Shopping Center (2005),
Büyükçekmece Atrium Shopping Center (1989),
Ataköy Aymerkez (2002), Mimarsinan Beylicium
(2005), Beylikdüzü Beylikdüzü Migros Shopping
Center (1997), Beylikdüzü Capitol Shopping
Center (1993), Altunizade Carousel Shopping
Center (1995), Bakirköy CarrefourSA Shopping
Center (2003), Bayrampasa CarrefourSA Shopping
Center (2001), Haramidere CarrefourSA Shopping
Center (1993), Içerenköy CarrefourSA Maltepe
Park (2005), Maltepe Carrefour Shopping Center
(2000), Ümraniye Cevahir Mall (2005), Sisli
Dogus Power Center, Maslak Galleria Ataköy
(1987), Ataköy Fly Inn (2004), Florya G-Mall
(2003), Dolmabahçe
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Projected Astas Astoria Kempinski Bakirköy
Shopping Center Carrefour Maltepe Phase II
Carrefour Merter Dogus Marktplatz Forum
Istanbul (4th quarter 2008), Bayrampasa Galata
Port Project Kale Home Center Kozken Shopping
Center Maslak Teras M1 Meydan Phase II Sisli
Plaza Tat 2000 Tat Towers Westa Shopping
Center
Grandhouse (1997), Maltepe Istinye Park, Istinye
Kadir Has Center (2000), Bahçelievler Kanyon
(2006), Levent Kule Çarsi (2001), 4. Levent
Mass Plaza (1998), Gaziosmanpasa Mayadrom
(1998), Akatlar Mayadrom Uptown (2003), Etiler
Maxi (2001), Bahçelievler Maxi City (2003),
Çengelköy Maxi City (1998), Silivri Maxi
Center, Istinye Metrocity (2003), Levent M1
Tepe (2000), Kartal Nisantasi Shopping center -
Istanbul Olivium Outlet Center (2000),
Zeytinburnu Ömür Hall (2006), Bahçelievler
Pasage Markiz (2003), Beyoglu Profilo Shopping
Center (1998), Mecidiyeköy Tepe Nautilus (2002),
Acibadem Town Center (2003), Bakirköy Uptown
Shopping Center (2003), Etiler 1000A Decoration
Center (2003), Sisli
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SHOPPING CENTERS IN ISTANBUL
ISTINYE PARK
LEGEND
MALLS IN SISLI- BESIKTAS
SHOPPING CENTERS
SEA
WATER
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GRAND BAZAAR
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The Grand Bazaar in Istanbul is one of the
largest covered markets in the world with more
than 58 streets and 4,000 shops, and has between
250,000 and 400,000 visitors daily. It is well
known for its jewelry, pottery, spice, and carpet
shops. Many of the stalls in the bazaar are
grouped by type of goods, with special areas for
leather coats, gold jewelry and the like. The
bazaar contains two bedestens (domed masonry
structures built for storage and safe keeping),
the first of which was constructed between 1455
and 1461 by the order of Sultan Mehmed the
Conqueror. The bazaar was vastly enlarged in the
16th century, during the reign of Sultan Suleiman
the Magnificent, and in 1894 underwent a major
restoration following an earthquake.
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SPICE BAZAAR
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The Spice Bazaar, Egyptian Bazaar in Istanbul,
Turkey is one of the oldest bazaars in the city.
Located in Eminönü, it is the second largest
covered shopping complex There are different
accounts regarding the origin of the name of the
bazaar. Various spices from the Orient were
offered here in the past, Egyptian Bazaar was so
named because the spices used to be imported from
Egypt. On the other hand, in the Byzantine
period, the site of the Spice Bazaar was the
centre of corn trade.
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GALERIA
Galleria District Ataköy City
Istanbul Opening Date
1988 Numerical Features Parking Capacity 2
200 Store Number 140 Story Number 3 Galleria
has 300 000 weekly average visitor.
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Akmerkez District Sisli City
Istanbul Opening Date December 18,
1993 Numerical Features Area 130.000
m2 Construction Area 270 000 m2 Parking
Capacity 1 500 Store Number 246 Story Number
(shopping center) 4 Story Number (residental)
24 Story Number (office) 17 Store Rental
Percantage 100
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Metro City District Levent City
Istanbul Opening Date April
30 2003 Accesibility Metro City has a direct
connection with Levent metro station Numerical
Features Area 130.000 m2 Construction Area
60.000 m2 Parking Capacity 2 500 Store Number
130 Story Number (shopping center) 4
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TEPE NAUTILUS
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KANYON
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PROFILO SHOPPING CENTER
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DOGUS POWER CENTER
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BORNAVA FORUM
District Bornova City
Izmir Area 200.000 m²
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LOCATION OF ISTINYE PARK IN ISTANBUL
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LOCATION OF ISTINYE PARK IN SARIYER

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TRANSPORTATION SCHEMA
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RESIDENTAL AREAS
CBD
RESIDENTAL AREAS
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ISTINYE PARK ON CONSTRUCTION
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• District Sariyer
• City Istanbul
• Opening Date September 21, 2007
• Numerical Features of the Project
• Area 130.000 m2
• Construction Area 270 000 m2
• Parking Capacity 3 000
• Store Number 300
• Story Number (shopping center) 3
• Residence Number 420
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• Istinye Park is projected by Design and
  Development Group which also designed Akmerkez.
• It fills nearly 349 thousand meter
• square area in which has 264 thousand
• meter square closed area.
• It is expected 18-20 million visitors will
• visit the place for a year. The center
• has 82 thousand meter square renting area.
• Orjin Group has built Istinye Park on
• 1,3 hectare land where belong to Dogus
• Holding. The shopping center comprises
• 300 stores and 400 flatted housings.

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ANALYSIS OF CIRCULATION

• Target Groups access to the shopping center is
  not appropriate on foot
• therefore, the area becomes a magnet of traffic
  jam and individual cars.
• According to the traffic research based on the
  car passes across Istinye
• Bayiri Street, from 1730 to 1735 185 cars
  passed.
• From 4.Levent Metro Station Buses are 40B
  Sariyer, 29S Istinye Dereiçi,
• 42 Bahçeköy, 29B Resitpasa, 29P Poligon
• It takes approximately 40 minutes at 05.30 p.m
• From Besiktas There are busses to Istinye Park
  stop from Besiktas.
• Minibuses take off from Besiktas and 4.Levent
  Metro Station.

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ANALYSIS OF LAND USE

• In the center of the shopping area there are
  restaurants, a 2500 m2 healthcare center, and a
  cinema with 12 saloons.
• Parallel to the economic development in Turkey,
  purchase power increases. In addition to that
  publics interest in shopping centers increase.

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ACCESSIBILITY

• Parking lots are still on construction, this
  problem increases traffic jam on the way from
  Besiktas-Sariyer. Most of the bus lines pass
  through this access. In addition to this, lanes
  of the road decreased to one because of the
  construction that spread in the middle of the
  road.

Another mistaken implementation is the need of
pedestrian way to Istinye Park. Along the road in
front of the center there is no traffic lights or
pedestrian crossing.
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PARKING PROBLEMS

• Park capacity is 3 000. Circulation of 3000
  vehicles during the day, traffic jam in entrance
  and exit of the park.
• Parking issue has not finished yet the
  underground transportation directly to the
  parking lot of shopping center, but some of the
  parking lots in Istinye Park are in use and
  parking lots at the crossing side of the road is
  available.

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DENSITY

• Weekdays 40 000 visitors
• Weekend 160 000 visitors
• Parallel to the economic development in Turkey,
  purchase power increases. In addition to that
  publics interest in shopping centers increase.
• Only in the shops there are 4000-5000 employees,
  thus the project has a big effect on the
  employment power.

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CONCLUSION

• People prefer spending their time in a place that
  involve all facilities such as shopping,
  entertainment, cultural activities, leisure
  center and eating-drinking activities.
• The main aim of shopping centers is to sign
  people to consume but this is be hidden by
  recreational places. Another aim of the shopping
  centers is socializing people. However, it is
  meaningless to build shopping mall in to the city
  center for more participation.
• Target group for Istinye Park is high-income
  social class. In addition to that, there is a
  considerable number of university students among
  the visitors.

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• Istinye Park is near the IMKB, the universities
  (ITÜ, Isik University and Koç University), close
  the CBD, easy to access TEM and E5, has easy
  connection to FSM and Bosporus Bridges. All these
  strengths of Istinye Park Area makes the estate
  value increase.
•  Although it is near to the transport axles,
  infrastructure does not have enough capacity for
  the probable demand of transport. There are
  transportation works in order to solve the
  traffic density problem, maybe this new
  infrastructure can untie the traffic problem.

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ISTINYE PARK
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• Building shopping centers in Maslak where is new
  developing financial center, are sufficient but
  number of them is considerable. All in all,
  shopping centers have effective role in land use.

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KAYNAKÇA

• Geymen A. Baz I. 2007, istanbul metropolitan
  alanindaki arazi kullanim degisimi ve nüfus
  artisinin izlenmesi
• Maitland,B., 1985, New Shopping malls planning
  and design / York Nichols
• White,J Kevin D., 1996 Gray Shopping centers
  and other retail
• properties investment, development,
  financing, and management
• the Urban Land Institute, New York.
• www.arch.colombia.edu
• http//images.google.com
• www.ssil.uoregon.edu