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OWENS COMMUNITY COLLEGE Board of Trustees Retreat April 12, 2007

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Title: OWENS COMMUNITY COLLEGE Board of Trustees Retreat April 12, 2007


1
OWENS COMMUNITY COLLEGE Board of Trustees
Retreat April 12, 2007
Paul V. Unger, Ph.D. Executive Vice President
Provost
2
Strategic Plan Choosing Our Direction
  • Focus on Student Success
  • Improve Organizational Vitality
  • Promote Institutional Advancement
  • Improve Responsiveness and Increase
    Collaboration
  • Foster a Collaborative Culture
  • Develop a Delivery Strategy for Service Regions

3
Three Major Initiatives
  • Enrollment Planning
  • Market Planning
  • Retention Planning

4
Enrollment Planning
  • New Programs/ Majors/ Certificates
  • Weekend College
  • eOwens
  • Center for Emergency Preparedness
  • Center for Fine Performing Arts
  • Truck Driving Academy
  • Master Schedule of Classes
  • Recruitment Plan

5
Enrollment Planning (cont.)
  • Workforce Community Services
  • Continuing Education
  • International Education

6
Market Penetration / Share Analysis
  • Competitor Analysis
  • Market Share for Target Population
  • Market Penetration for Target Population
  • Product and Service Analysis

7
OWENS COMMUNITY COLLEGE
Lucas County
Population Changes 2004-2006
Lucas Co. experienced a 1.9 decrease in targeted
population
Areas of increase
8
OWENS COMMUNITY COLLEGE
Lucas County
As defined by Sector
9
OWENS COMMUNITY COLLEGE
Enrollment by Sector Fall 2006
Lucas County
1,102
10
OWENS COMMUNITY COLLEGE
Enrollment by Sector Fall 2006
Lucas County
1,102
822
11
OWENS COMMUNITY COLLEGE
Enrollment by Sector Fall 2006
Lucas County
1,102
1,435
822
12
OWENS COMMUNITY COLLEGE
Enrollment by Sector Fall 2006
Lucas County
1,102
1,435
1,110
822
13
OWENS COMMUNITY COLLEGE
Enrollment by Sector Fall 2006
Lucas County
1,698
1,102
1,435
1,110
822
14
OWENS COMMUNITY COLLEGE
Enrollment by Sector Fall 2006
Lucas County
642
1,698
1,102
1,435
1,110
822
15
OWENS COMMUNITY COLLEGE
Enrollment by Sector Fall 2006
Lucas County
642
1,698
1,102
1,435
1,110
East Toledo
596
822
16
OWENS COMMUNITY COLLEGE
Enrollment by Sector Fall 2006
Lucas County
642
1,698
1,102
1,435
514
1,110
East Toledo
596
822
Lucas County Fall 2006 Semester 7,919 Total
Enrollments
17
OWENS COMMUNITY COLLEGE
Underserved Areas
Lucas County
Underserved Areas represent a potential 960
additional students
18
OWENS COMMUNITY COLLEGE
Underserved Market Area
Monroe County, Michigan
Based upon a population 12,715 and an average
penetration rate of 5. 4 Potential students
687
19
OWENS COMMUNITY COLLEGE
Penetration Rates
2005 - Statewide
Owens Community College (Lucas) 5.4
Cuyahoga Community College (Cuyahoga) 5.7
161,247 Target population
447,005 Target population
Ohio Community Colleges 2005 Penetration Rates
Columbus State Community College (Franklin) 2.3
Sinclair Community College (Montgomery)
8.2
441,926 Target population
188,095 Target population
Cincinnati Stae Community College (Hamilton) 1.9
283,984 Target population
20
OWENS COMMUNITY COLLEGE
Market Share
Lucas County
Freshmen Sophomore Enrollments as a of Lucas
County Total Enrollments
2003 15,625 Total Enrollments
2005 14,568 Total Enrollments
Other Public Institutions 15.1
Other Public Institutions 18.1
UT 20.1
UT 15.8
OCC 59.8
BGSU 5.0
BGSU 5.8
OCC 60.2
2003 to 2005 Lucas Co. Total Freshman / Sophomore
dropped 1,057.
21
OWENS COMMUNITY COLLEGE
Market Penetration
Lucas County
Freshmen Sophomore Lucas County Enrollments
2005 Penetration Rate 161,247 Total Target
Population
2003 Penetration Rate 167,735 Total Target
Population
OCC 5.6
BGSU 0.5
OCC 5.4
BGSU 0.5
UT 1.9
UT 1.4
Other Public Institutions 1.1
Other Public Institutions 1.4
Potential Market 91.2
Potential Market 90.9
22
Questions for Consideration
  • How much will the College continue to grow?
  • Where are the enrollment growth opportunities?
  • What are the strategic facility needs of the
    Toledo Campus?
  • New degree opportunities vs. expansion of
    existing degrees?

23
Questions for Consideration
  • Will the Toledo Campus or a new Lucas County
    Campus provide enrollment growth?
  • From the Penta analysis, how many programs would
    like more space than to increase their own
    enrollment?
  • Consideration of adding on to existing buildings?

24
Questions for Consideration
  • Is the Workforce Community Services Division
    location appropriate?
  • Will Penta facility accommodate our vision for
    growth and can we afford the 1.5M annual
    maintenance?
  • Is it more cost effective and efficient to design
    a facility vs. buy existing facility?

25
QUESTIONS ?
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