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Children, Young People and Alcohol:


Reduce [the perception of] alcohol related anti-social behaviour by young people ... Launch social marketing campaign Late 2009. How You Can Get Involved ... – PowerPoint PPT presentation

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Title: Children, Young People and Alcohol:

Children, Young People and Alcohol Public
Reasons why young people drink
  • It is socially acceptable they believe that
    everyone drinks
  • The most common motivation is to facilitate
    socialising with peers
  • To have fun, to relax, and to feel more outgoing

Having ever tried alcohol rises with age, so
that by age 15, a significant majority (82) will
have tried alcohol
The pattern of young peoples drinking differs
with age
  • At 11 - majority do not drink
  • those who do, tend to drink at home with parents
  • At 13 - just over half have tried a drink, while
    nearly 1/3 drink once a month or more
  • equal proportions of 13 year olds drink with
    parents and friends
  • At 15 - most have tried alcohol, while 1/3 drink
    once a week or more
  • majority usually drink with their friends
  • most common drinking location is still at home or
    someone elses home
  • but drinking in unsupervised outdoor locations,
    which is closely linked with harms, peaks in this
    age group
  • 16-17 half drink at least once a week
  • the most popular drinking location is in pubs

Immediate consequences
  • 1/3 of girls 1/4 of boys say they are more
    likely to regret having sex with someone when
    they have been drinking
  • 18 children a day were admitted to hospital for
    alcohol related illness between 2002-06
  • Young drinkers are more likely to suffer
    accidents, get involved in crime and behave
  • 40 of young people who drank had experienced
    alcohol-fuelled violence either as victims or

Longer term consequences
  • Younger age of initiation is associated with
  • greater number of years of ill health
  • poorer academic performance
  • stronger likelihood of progression into
    problematic use
  • Deaths due to liver cirrhosis have been rising in
    the 25-34 age range and this is thought to be a
    consequence of patterns of increased drinking
    starting at earlier ages

What parents have told us
  • Do think there is a problem with young people
    drinking but dont think its a problem
    concerning their children
  • Do believe that its their role to bring up their
    children and not Governments
  • Do think that kids drink too much nowadays
  • They do think learning how to drink sensibly
    (knowing your limits) is an important part of
    growing up
  • Do think that they have an influence on their
    kids but that they are not responsible for their
    kids drinking.
  • Think drinking is a rite of passage for kids
  • Do not think alcohol is dangerous. If it were why
    would government facilitate its sale?
  • Do not trust government to give honest
    information about alcohol
  • Do think there is not enough information about
    the effects of alcohol on young people.
  • Do think that drinking in public places is a
    growing problem

Youth Alcohol Action Plan aims to achieve
  • Reduce the level of alcohol consumption by those
    young people who do drink (NI 115)
  • A consensus around how young people are
    introduced to drinking, including age, parental
    supervision etc.
  • Continue to reduce the numbers of young people
    who drink
  • Reduce the perception of alcohol related
    anti-social behaviour by young people
  • Set out an approach which distinguishes sharply
    between what is acceptable and what is not

Through 4 main packages of proposals
  • 1. Supporting young people to make sensible
  • 2. Establishing a new partnership with parents
  • 3. Taking action with industry
  • 4. Tackling Young People Drinking in Public

The CMO guidance
  • 1. Children and their parents and carers are
    advised that an alcohol-free childhood is the
    healthiest and best option. However, if children
    drink alcohol, it should not be until at least
    the age of 15 years.
  • 2. If young people aged 15 to 17 years consume
    alcohol, it should always be with the guidance of
    a parent or carer or in a supervised environment.
  • 3. Parents and young people should be aware that
    drinking, even at age 15 or older, can be
    hazardous to health and that not drinking is the
    healthiest option for young people. If 15 to 17
    year olds do consume alcohol they should do so
    infrequently and certainly on no more than one
    day a week. Young people aged 15 to 17 years
    should never exceed recommended adult daily
    limits and on days when they drink, consumption
    should usually be below such levels.
  • 4. The importance of parental influences on
    childrens alcohol use should be communicated to
    parents, carers and professionals. Parents and
    carers require advice on how to respond to
    alcohol use and misuse by children.
  • 5. Support services must be available for
    children and young people who have alcohol
    related problems and their parents.

Next Steps
  • Consultation runs until 23 April 2009
  • Consultation summary published within 12 weeks
  • Local Authority visits, TCRU Research, Mandatory
  • Launch social marketing campaign Late 2009

How You Can Get Involved Packs available
to support stakeholders gather the views of young
people We also want to hear from stakeholders