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EFFECTIVE LOBBYING

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Politicians need votes in order to get elected. ... represents a vote generating (or alienating) engine that a good candidate or ... – PowerPoint PPT presentation

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Title: EFFECTIVE LOBBYING


1
EFFECTIVE LOBBYING
  • DEVELOPING A STRATEGY
  • AND
  • TACTICS TO USE

2
What do we mean by Lobbying?
  • Persuading People who have a say in decision
    making to do what we want.

3
Why?
  • We all have an important role to play in
    educating public officials about issues and
    concerns they deal with.
  • Politicians need votes in order to get elected.
    A strong grassroots network of constituents
    represents a vote generating (or alienating)
    engine that a good candidate or elected official
    cannot afford to ignore.

4
STRATEGY
5
OBJECTIVES
  • Any lobbying effort must begin with a sense of
    its goals.
  • What are the long-term goals and what are the
    short-term goals in terms of process and the
    people you want to get involved?
  • These goals need to be defined at the start in a
    way that can launch an effort, draw people to it
    and sustain it over time.

6
How to Influence
  • Be Well Briefed (forewarned forearmed)
  • Be Well Timed (Its no use lobbying for something
    after the decision has been made)
  • Well Aimed (target the right person)
  • Well Developed (bit by bit graduating to the more
    difficult ask)
  • Well Behaved (dont ever become angry)

7
How to Influence
  • Well Judged (Be careful with your use of the
    media)
  • Well Written get to know the format for
    Standing Orders/PQs etc. Make it easy to use.
  • Be Well Prepared Index items every day, build
    up sources for information, good retrieval system
  • Always be on the lookout for an opportunity to
    advance your case.

8
AUDIENCES
  • Who are the people and institutions you need to
    move.
  • This includes those who have the actual formal
    authority to deliver the goods (I.e. legislators)
    and those who have the capacity to influence
    those with formal authority I.e. THE MEDIA.
  • AN EFFECTIVE LOBBYING CAMPAIGN REQUIRES A CLEAR
    SENSE OF WHO THESE AUDIENCES ARE AND WHAT ACCESS
    OR PRESSURE POINTS ARE AVAILABLE TO MOVE THEM.

9
Who are the people who make the decisions that
affect our lives?
  • County Councillors
  • TDs
  • Senators
  • Ministers
  • MEPs
  • Organisations
  • Institutions
  • Public Officials

10
MESSAGE
  • All Messages must be rooted in the same basic
    truth and be tailored differently to different
    audiences depending on what they are ready to
    hear.
  • Must appeal to the audiences self interest

11
METHODS OF DELIVERY
  • Telephone
  • Letters
  • E-Mail
  • Press Releases/Letters to the Editor
  • Hire a Lobbyist
  • Meetings
  • Site Visits

12
Letter Writing
  • Every person who writes represents many others
    who feel the same but dont write
  • Be clear about what you want
  • Make it real use an example
  • Ask for a direct response with his/her positon

13
Meetings/Visits
  • Keep your Group Small
  • Make your group diverse
  • Discuss in advance how to handle the meeting
  • Be direct but not threatening/Dont Be Fobbed Off
  • Know your facts
  • Leave informational material
  • Try to put timings on agreed actions

14
Letters to the Editor
  • DECIDE THE ONE THING YOU WANT TO SAY AND SAY IT
    WELL NOT SEVERAL THINGS BADLY.
  • Are you responding to previous editorial or is it
    a soapbox letter make it clear. In the first
    sentence.
  • Be brief Focus, Force Style
  • Remember Newspapers are in the NEWS business.

15
FOLLOW UP
  • Send a thank-you note.
  • Repeat commitments that were made in the meeting
    and your understanding of them.

16
Fundamentals For Effective Lobbying
  • Be Fair and Reasonable
  • Kill them with kindness
  • Be Realistic and willing to compromise
  • Never leave in anger
  • Contact with regularity
  • Be Actual and Factual
  • Give credit where credit is due
  • Dont get too emotional
  • Education, Motivation and Activation
  • Prioritise concerns
  • Everything in Writing
  • Do not accept generalities

17
EVALUATION
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