AdWords vs AdWords Select

1
AdWords vs AdWords Select
AdWordspay per impression

• 15 per 1000 ads shown 12, 10, 8 for
  positions 2, 3, 4 Google sorts by clickthrough
  rate
• Preset maximum spending limit

AdWords Selectpay per click

• Prices start at 0.05 per keyword
• Specify what youre prepared to pay to beat the
  competition!

2
Christophe Brunos happening
12,000 people saw his poems in 24 hours
before Google censored them!
Keyword symptom Cost 0.80 for 5,517
impressions!
3
What are words worth?