Title: the Sustainable Development of China Cultural Heritage Day
1the Sustainable Development of China Cultural
Heritage Day
- Based on Survey of Chongqing CHD
2- Outline of this Speech
- About my research
- The structure of this paper
- 1. A Brief Introduction on the European Heritage
- Day Event and China's Cultural Heritage
Day. - 2. Research Review.
- 3. A Brief Introduction on the Chongqing survey.
- 4. Strategy Study of CHD.
3About my research
- Three paper of this research.
- The name of another paper is
- the Development of Heritage Days Events and
Related Research in the World . - The name of the third is
- the Comprehensive Survey of Chinas Cultural
Heritage Day Event.
4- Key Terms
- the European Heritage Day Event (the EHD)
- China's Cultural Heritage Day Event(the CHD)
5- 1. A Brief Introduction on the European
- Heritage Day Event and China's Cultural
- Heritage Day.
- 1.1 About the European Heritage Day Event.
- 1.2 About China's Cultural Heritage Day.
-
6- 1.1 About the European Heritage Day Event.
- 49 European countries
- EHD has become the biggest event in the field of
European heritage and culture. - 1.1.1 the Sketch of EHD
- 1.1.2 the Statistics on EHD Event
71.1.1 Visit Monuments, Buildings ,Museums and
Sites Free of Charge or Offered at a Reduced
Price
8Special Activities
Forum
9Public Participation Especially Youth
1.1
101.1.2 the Statistics on EHD Event
111.2 About China's Cultural Heritage Day.
- The content of CHD event is much similar to EHD
event while the themes of two varies year after
year. - From 2006 to 2008, we can clearly see the
planning models ,the strong potential and the
regional difference of CHD and the 1st
international Festival of the Intangible heritage
in Chengdu which derived from the former.
12EXHIBTIONThe Loss of Cultural Relicsfrom
Overseas
13Maqam PerformanceLive Television
Programm
14ChengduCHDin 2007
the 1st International Festival of the
Intangible Heritage
15Tab.2 The Statistics on CHD Event in Some
Chinese Areas
162. Research Review.
- Only a few research works which focus on such
heritage day event . - Only 6 pieces of paper are intensively about
event planning.
173. A Brief Introduction on the Chongqing survey.
- The results
- Most of the participators were natives.
Interviewees with middle or low personal income
and educational level consist of the majority. - The participators appreciated CHD event and would
like to recommend it to others. - They had comprehensive demands to the types, the
service, the atmosphere and their mental
experience of this activity. Especially, they
were eager to get much deeper understanding of
cultural heritage, more evolvement and more
communication.
184. Strategy Study of CHD.
- 4.1. The Resource Integration and planning of
CHD with Local Event. - 4.2 CHD and Urban Tourism.
- 4.3. The Community Involvement of CHD.
- 4.4 The Development of CHDs Product Focus
on Tourists Experience
194.1. The Resource Integration and planning of
CHD with Local Event.
- Culture is the soul of event tourism .
- Conforming local events resources and scientific
planning are necessary and important to CHD in
whole country.
204.2 CHD and Urban Tourism.
- 4.2.1 Using CHD as a Marketing Tool.
- 4.2.2 The Different Models of CHD.
21Heritage Tourism Map in Beijing in 2008
22the 1st International Festival of the Intangible
Heritage (Chengdu CHD in 2007)
23- 4.2.1 Using CHD as a Marketing Tool.
- The 1st international Festival of the Intangible
heritage in Chengdu case. - This international festival was closely related
to the planning of urban tourism and cultural
real estate in Chengdu city.
24 4.2.2 the Different Models of CHD.
- 4.2.2.1 Adopt different models in different
types of cities. - 4.2.2.2
- CHD event planning regional difference might be
another influencing factors in planning.
25- 4.3. The Community Involvement of CHD.
-
- Improving public communication and encouraging
community evolvement are necessary not only for
international and national heritage application , - but also for sustainable development of heritage
industry ,museums and CHD event. -
264.4 The Development of CHDs Product Focus on
Tourists Experience
- From the perspective of consumer-decision theory,
tourism psychological capacity theory and
recreation theory ,she tries to explain why the
tourists number of CHD in Henan province
decreased so rapidly in 2005 and 2006. - The production of CHD should focus on tourists
experience.