the Sustainable Development of China Cultural Heritage Day - PowerPoint PPT Presentation

1 / 26
About This Presentation
Title:

the Sustainable Development of China Cultural Heritage Day

Description:

... understanding of cultural heritage, more evolvement and more communication. ... communication and encouraging community evolvement are necessary not only for ... – PowerPoint PPT presentation

Number of Views:201
Avg rating:3.0/5.0
Slides: 27
Provided by: itsa7
Category:

less

Transcript and Presenter's Notes

Title: the Sustainable Development of China Cultural Heritage Day


1
the Sustainable Development of China Cultural
Heritage Day
  • Based on Survey of Chongqing CHD

2
  • Outline of this Speech
  • About my research
  • The structure of this paper
  • 1. A Brief Introduction on the European Heritage
  • Day Event and China's Cultural Heritage
    Day.
  • 2. Research Review.
  • 3. A Brief Introduction on the Chongqing survey.
  • 4. Strategy Study of CHD.

3
About my research
  • Three paper of this research.
  • The name of another paper is
  • the Development of Heritage Days Events and
    Related Research in the World .
  • The name of the third is
  • the Comprehensive Survey of Chinas Cultural
    Heritage Day Event.

4
  • Key Terms
  • the European Heritage Day Event (the EHD)
  • China's Cultural Heritage Day Event(the CHD)

5
  • 1. A Brief Introduction on the European
  • Heritage Day Event and China's Cultural
  • Heritage Day.
  • 1.1 About the European Heritage Day Event.
  • 1.2 About China's Cultural Heritage Day.

6
  • 1.1 About the European Heritage Day Event.
  • 49 European countries
  • EHD has become the biggest event in the field of
    European heritage and culture.
  • 1.1.1 the Sketch of EHD
  • 1.1.2 the Statistics on EHD Event

7
1.1.1 Visit Monuments, Buildings ,Museums and
Sites Free of Charge or Offered at a Reduced
Price
8
Special Activities

Forum
9
Public Participation Especially Youth
1.1
10
1.1.2 the Statistics on EHD Event
11
1.2 About China's Cultural Heritage Day.
  • The content of CHD event is much similar to EHD
    event while the themes of two varies year after
    year.
  • From 2006 to 2008, we can clearly see the
    planning models ,the strong potential and the
    regional difference of CHD and the 1st
    international Festival of the Intangible heritage
    in Chengdu which derived from the former.

12
EXHIBTIONThe Loss of Cultural Relicsfrom
Overseas
13
Maqam PerformanceLive Television
Programm
14
ChengduCHDin 2007
the 1st International Festival of the
Intangible Heritage
15
Tab.2 The Statistics on CHD Event in Some
Chinese Areas
16
2. Research Review.
  • Only a few research works which focus on such
    heritage day event .
  • Only 6 pieces of paper are intensively about
    event planning.

17
3. A Brief Introduction on the Chongqing survey.
  • The results
  • Most of the participators were natives.
    Interviewees with middle or low personal income
    and educational level consist of the majority.
  • The participators appreciated CHD event and would
    like to recommend it to others.
  • They had comprehensive demands to the types, the
    service, the atmosphere and their mental
    experience of this activity. Especially, they
    were eager to get much deeper understanding of
    cultural heritage, more evolvement and more
    communication.

18
4. Strategy Study of CHD.
  • 4.1. The Resource Integration and planning of
    CHD with Local Event.
  • 4.2 CHD and Urban Tourism.
  • 4.3. The Community Involvement of CHD.
  • 4.4 The Development of CHDs Product Focus
    on Tourists Experience

19
4.1. The Resource Integration and planning of
CHD with Local Event.
  • Culture is the soul of event tourism .
  • Conforming local events resources and scientific
    planning are necessary and important to CHD in
    whole country.

20
4.2 CHD and Urban Tourism.
  • 4.2.1 Using CHD as a Marketing Tool.
  • 4.2.2 The Different Models of CHD.

21
Heritage Tourism Map in Beijing in 2008
22
the 1st International Festival of the Intangible
Heritage (Chengdu CHD in 2007)
23
  • 4.2.1 Using CHD as a Marketing Tool.
  • The 1st international Festival of the Intangible
    heritage in Chengdu case.
  • This international festival was closely related
    to the planning of urban tourism and cultural
    real estate in Chengdu city.

24
4.2.2 the Different Models of CHD.
  • 4.2.2.1 Adopt different models in different
    types of cities.
  • 4.2.2.2
  • CHD event planning regional difference might be
    another influencing factors in planning.

25
  • 4.3. The Community Involvement of CHD.
  •  
  • Improving public communication and encouraging
    community evolvement are necessary not only for
    international and national heritage application ,
  • but also for sustainable development of heritage
    industry ,museums and CHD event.
  •  

26
4.4 The Development of CHDs Product Focus on
Tourists Experience
  • From the perspective of consumer-decision theory,
    tourism psychological capacity theory and
    recreation theory ,she tries to explain why the
    tourists number of CHD in Henan province
    decreased so rapidly in 2005 and 2006.
  • The production of CHD should focus on tourists
    experience.
Write a Comment
User Comments (0)
About PowerShow.com