Sportaccord 2006 Bidding cities Strategies for success in the international event markets

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Sportaccord 2006Bidding citiesStrategies for
success in the international event markets

• Peter Mann
• Executive Chairman
• pmpLEGACY

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Sportaccord 2006Bidding cities strategies for
success
Our workshop contributors today

• Mike Lee Chief Executive Vero Communications
• Derek Casey Bid Director Glasgow 2014
  Commonwealth Games
• Kit McConnell Head of Rugby World Cup Department
  IRB
• David Simon President Los Angeles Sports Council
• Peter Mann Executive Chairman pmpLEGACY
• EVERYONE OF YOU!

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Sportaccord 2006Bidding cities strategies for
success

• The international event market?

• Olympic Games
• Commonwealth Games
• World Cups
• World Championships

• Asian Games
• World University Games
• African Cup of Nations
• Island Games

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Sportaccord 2006Bidding cities strategies for
success
Success?

• winning the bid becoming the host city
• taking part the bid process itself
• trial run for future success

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Sportaccord 2006Bidding cities strategies for
success
Success?

• financial reward?
• politics
• prestige
• pride

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Sportaccord 2006Bidding cities strategies for
success
Success?
A catalyst for sustainable benefits

• raise profile
• urban transformation
• create employment
• healthier nation

• empower communities
• sport participation increase
• regenerate specific areas
• collaborative working

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Sportaccord 2006Bidding cities strategies for
success

• Strategies?
• communication
• political
• financial
• partnerships
• process

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Sportaccord 2006Bidding cities strategies for
success

• Strategies?
• Getting the process right - right
  from the outset!

7 steps to success
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Sportaccord 2006Bidding cities strategies for
success

• Strategies?

• technical appraisal
• cost benefit analysis
• bid winnability
• risk assessment
• long term legacy benefits
• Go/No go?

Pre-bid feasibility study
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Sportaccord 2006Bidding cities strategies for
success

• Strategies
• Getting the process right from the outset

Effective legacy planning and implementation
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Sportaccord 2006Bidding cities strategies for
success
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What legacy is not
Sportaccord 2006Bidding cities strategies for
success

• referring just to the after use or exit
  strategies for key facilities
• building permanent venues and then trying to find
  a use for them post event
• listing a wide range of infrastructure projects
  that are unlikely to be sustainable in the long
  term
• expenditure rather than investment.

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What legacy is
Sportaccord 2006Bidding cities strategies for
success

• ensuring that as many sustainable benefits as
  possible are generated by the event for the host
  city, region and country
• delivering these benefits well before, during and
  long after the event for all stakeholders and
  communities
• every LOC having a legacy vision and published
  Legacy Plan to leverage every possible
  opportunity.

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The legacy agenda of sustainable benefits
Sportaccord 2006Bidding cities strategies for
success
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The legacy agenda of sustainable benefits
Sportaccord 2006Bidding cities strategies for
success
Role models?
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and now
Sportaccord 2006Bidding cities strategies for
success

• Strategies?
• communication
• political
• financial
• partnerships
• process

• communication

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