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From the Japanese Mafia to Your Living Room:

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From the Japanese Mafia to Your Living Room: The Rise of Nintendo in ... First game Rabbit Coaster. Ultra Hand extendible claw. Kousenjuu (Lightbeam Gun) ... – PowerPoint PPT presentation

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Title: From the Japanese Mafia to Your Living Room:


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From the Japanese Mafia to Your Living Room
  • The Rise of Nintendo in the Corporate World

19
1989 Nintendo is born
  • Fusajiro Yamauchi founded Nintendo Koppai
  • produced Hanafuda playing cards
  • Japanese Mafia used Nintendos cards

20
Early success and failures
  • 1959 deal with Walt Disney
  • 1963 named Nintendo Co. Ltd
  • Other business ventures
  • Portioned instant rice (terrible failure)
  • love hotel hourly rates on rooms
  • Daiya taxi service

21
The March Toward Video Games
  • 1964 research and development for games
  • First game Rabbit Coaster
  • Ultra Hand extendible claw
  • Kousenjuu (Lightbeam Gun)
  • First toy company to use electronic components in
    products

22
Arcades
  • Laser Clay Shooting System
  • Shoot clay pigeons with beam guns
  • Near disaster opening day
  • Other beam gun arcades
  • Shoot at screens showing 16mm film
  • Wild Gunman quick draw against cowboys

23
Nintendo Develops Home Consoles
  • 1974 Japanese oil crisis
  • Nintendo closes shooting ranges
  • Distribute Odyssey with Magnavox
  • First solo project Color TV Game 6

24
Arcade Games
Space Fever
Space Fire Bird
Did not do as well as Pac-Man or Space Invaders
25
Nintendo Gains Momentum
  • 1980 handheld video games
  • Game Watch fit in your pocket

26
Nintendos Bid for Supremacy
  • 1981 Miyamoto puts Nintendo in the spotlight
  • Expected to fail
  • Cartoony, no shooting
  • First massive success
  • Introduction of Mario
  • Miyamoto responsiblefor Zelda, Pikmin

27
One Final Hurdle
  • 1983 release of Famicom in Japan
  • US video game industry collapsing
  • Nintendo releases arcade machines instead of
    console
  • Used Famicom architecture
  • Well received in US

28
Crowning of the King
  • 1985 Nintendo Entertainment System
  • Released with light gun and R.O.B
  • Robotic Operating Buddy

29
Icing on the Cake
  • 1989 Gameboy reaches the masses
  • Sells over 500 million units
  • Most successful console in history

30
The Rest of the Story
  • 1991 Super Nintendo
  • 1996 Nintendo 64
  • 2001 Gamecube
  • 2005? Nintendo Revolution
  • Nintendo comes full circle
  • Now produces all cards for Pokemon card game

31
Nintendo Revolution
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