CD-R/RW discs compatibility in CD-ROM, CD-RW and DVD drive

1
MusicPhotoVideoOSTA Press Conference

• PMA 2004
• February 13
• www.osta.org/mpv

2
Agenda

• Introduction
• Parker Lee, Chairman of OSTA
• Introduction to MPV
• Pieter van Zee Chairman OSTA MPV WG Senior
  Architect, HP
• MPV for Consumer Electronic Products
• Bob Zollo, Vice Chairman, OSTA Pres., Software
  Architects, Inc.
• MPV for Portable Storage
• Dr. Po-Chieh Hung, Chairman, OSTA MPV Portable
  Storage WG
• Konica Minolta
• MPV Adoption
• Nikon Corporation Richard LoPinto, Senior Vice
  President, Products, Technology and Engineering,
  Nikon Inc.
• Olympus Corporation Toshikazu Hayashi, GM, RD
  Division
• HP Pieter van Zee, Senior Architect, Digital
  Home Solutions
• Samsung Electronics Co. Seong Kook Shin,
  Engineer, Digital Media Company
• Summary

3
About OSTA

• Incorporated in 1992 to promote the use of
  recordable optical technologies and products
• Over 50 members including some of todays largest
  PC, CE, software and media manufacturers
• OSTA contributions to optical technology
• Universal Disk Format (UDF)
• Adopted as the file system for DVD, CD-R/RW
• Uniform Packet Writing
• Common form of packet writing for CD-R made
  possible compatible multi-session recording
• MultiRead
• CD-R/RW discs compatibility in CD-ROM, CD-RW and
  DVD drives
• Universally implemented by drive manufacturers
• OSTA is open -- all companies are invited to join
• Website www.osta.org

4
Introduction to MPV Enjoying Collections of
Digital Music, Photo, and Video Files Everywhere

• Pieter van Zee
• Chairman, OSTA MPV Working Group
• Senior Architect, Digital Home Solutions
• Hewlett-Packard Company

5
Introduction to MPV PCs Are from Mars, CE
Products Are from Venus A Practical Guide for
Improving Communication and Getting What You Want
in Your Relationships
Apologies to John Gray, Men are from Mars,
Women are from Venus
6
PC CE Convergence Challenges

• PCs are from Mars
• Dynamic media formats device capabilities
• Everyone is a publisher, publishing is easy
• SW / HW refresh required regularly
• Expectations
• More flexibility, power, and cost
• Less reliability, simplicity.

• CEs are from Venus
• Fixed stable formats capabilities
• Professionals are publishers, publishing is
  compute- time-intensive
• No firmware refresh, slow HW refresh
• Expectations
• More simplicity, reliability
• Less cost, power

7
PC CE ConvergenceDriving Forces

• Communication
• Everyone is a publisher, publishing is easy
• Low-cost capture devices, home printing, home
  disc burning, web P2P publishing
• Low-cost, recordable, portable storage
  recordable CD, DVD, memory cards, HDD
• Low-cost home networking always-on internet
  access
• Technology platforms convergence
• More power, lower cost, common dev tools

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DI and PC CE Convergence(Storage-Based
Interoperability)
Browse / Watch / Store
Store
Browse/ Watch
Portable Storage
Player/Recorder
Browse / Watch / Store
Capture/View
MobiCam
Media Files
Capture/View
Print
DSC
Browse / Watch
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DI and PC CE Convergence(Network-Based
Interoperability)
Digital Pictures
Rich Media
PhotoVideo
Photo/MPV
Browse / Watch
Photo
Print
10
ProblemThere is no standard way to represent
exchange collections of music, photo and video
files metadata
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Problem No standard way to represent exchange
collections of music, photo and video files

• Slow to startup
• Hard to navigate
• File system-style interaction
• Poor slideshow experience not multimedia
• Poor interoperability

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• An open, multiplatform, free standard for
  exchanging rich collections of digital music,
  photo and video files metadata

MusicPhotoVideo
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What is MPV - Technically?

• A control file
• Multimedia playlist, multimedia album
• Typical file size 5K to 50K
• A list of assets
• Simple assets Still, Video, Audio,
• Composite assets StillAudio, Multishot,
  Panorama,
• Renditions Thumbnail, Screen,
• Presentation (optional)
• Multimedia slideshow
• Metadata (optional)
• Title, description, keywords, dates, sizes,

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MPV-Enabled Products

• Guarantees a consistent and easy navigation
• Rapid startup
• Single file to be read from disc or transferred
  along home network
• Rich metadata available
• Does NOT require specific media file formats.
• On optical disc, flash memory, HDD, home network,
  internet, etc.

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MPV Provides Interoperabilityfor Digital Camera
Content
Identical MPV Playlists (Enhance Interoperability)
Different File Layouts (Avoid Collisions on
Shared Cards)
ALBUM.PVM DCIM/ 100DSCFS/ MOV08398.JPG - JPG
thumbnail rendition of video MOV08398.MPG -
video DSC08399.JPG - still DSC08400.JPG -
still with audio DSC08400.MPG - audio for
still DSC08401.JPG - still hi-res JPEG
rendition of RAW DSC08401.TIF - still master
with hi-res JPG rendition DSC08402.JPG still
multishot sequence DSC08403.JPG - still
multishot sequence DSC08404.JPG - still
multishot sequence DSC08405.JPG - still
panorama sequence DSC08406.JPG - still panorama
sequence DSC08407.JPG - still panorama sequence
AssetList Video Rendition thumbnail Still St
illWithAudio Still Audio Still Rendition
raw Multishot Still Still Still Panorama
Still Still Still
A
ALBUM.PVM DCIM/ 132IMDCF/ MVI_3298.AVI -
video MVI_3298.THM - JPG thumbnail rendition of
video IMG_3299.JPG - still IMG_3300.JPG
still with audio IMG_3300.WAV audio with
still 133IMDCF/ IMG_3301.JPG still hi-res
JPEG rendition of RAW master IMG_3301.RAW
still master of hi-res JPG rendition IMG_3302.JP
G - still multishot sequence IMG_3303.JPG -
still multishot sequence IMG_3304.JPG - still
multishot sequence STA_3305.JPG - still
panorama sequence STB_3306.JPG - still panorama
sequence STC_3307.JPG - still panorama
sequence IMINDEX/ 132.CTG 133.CTG D.CTG
B
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MPV Provides Interoperabilityfor Data CD/DVD
Content
Different File Layouts (Determined by each vendor)
Identical MPV Playlists (Enhances
Interoperability)
AssetList Still Rendition master Rendition
screen Rendition thumbnail Still Rendition
master Rendition screen Rendition
thumbnail Still Rendition master Rendition
screen Rendition thumbnail Still Rendition
master Rendition screen Rendition
thumbnail Still Rendition master Rendition
screen Rendition thumbnail
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Completed ReleasedMPV Specifications
Presentation (Photo/Video)
Music
I3A CPXe Internet Photo Services
Basic
Core
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Upcoming Extensions
Under Development
CE Playlists
Portable Storage
Digital Camera
Home Network

• Additional specifications are under development
• CE Playlists Consistent Experiences on CE
  Devices
• Portable Storage updatable, indexed archive of
  digital camera content on portable storage (e.g.
  CD, DVD, HDD)
• Digital Camera high-performance update in
  cameras
• Home Network Multimedia Playlists for Home
  Networked Devices Connected Using UPnP AV

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MPV Advantages

• Developed in an open fashion by OSTAs
  participating members
• Multiplatform
• Extensible to new technology areas
• No royalties from OSTA
• Minimal one-time administrative logo licensing fee

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Growing Industry Support
Companies Participating in MPV-related Press
Releases

• ACD Systems Inc.
• Ahead Software AG
• Alera Technologies
• ArcSoft Inc.
• Eastman Kodak Co.
• ESS Technology
• Hewlett-Packard Co.
• Konica Minolta Co.
• LG Electronics Co.
• LSI Logic
• MUSICMATCH
• Nikon Corporation

• Olympus Corporation
• Philips Electronics
• Pixel Magic Imaging
• Rimage Corporation
• Roxio Inc.
• Samsung Electronics Co.
• Samsung Techwin Co.
• Software Architects Inc.
• Sonic Solutions Inc.
• Sony Corporation
• ULead Systems
• Zoran Corporation

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MPV at PMA 2004

• HP announces shipping first MPV-enabled Digital
  Imaging software HP Image Zone and Memories Disc
  Creator
• Shipping since Fall 2003
• Bundled with HP cameras, scanners, photo
  printers, all-in-ones and select PCs
• Nikon announces support for MPV in future
  digital camera software
• Olympus announces support for MPV in future
  digital cameras
• Samsung announces MPV support for future DVD
  players digital cameras
• Software Associates develops validation tools,
  MPV SDK

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MPV CE Playlists Tools

• Robert Zollo
• Vice Chairman, OSTA
• President, Software Architects, Inc. (SAI)
• www.softarch.com

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Validation and Logo Program

• MPV CE Playlists specification defines guaranteed
  interoperability and playback in CE products
• Validation program administered by OSTA
• Self-testing, self-certifying
• Available to public by 3Q 2004
• Tools under development by Software Architects,
  Inc.
• MPV Logo program is in development
• Expected in 3Q 2004
• Low one-time fee per product for logo use

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MPV CE Playlist Validation

• Everything needed to validate MPV Playlists
• Command line tool tests correctness
• Parses the play list XML
• Tests each requirement of the Specification
• Reports on all errors found in the format
• C Source code will be available
• Pre-built for Windows and Mac
• Available from OSTA Q3 of 2004

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SAI MPV Mastering Toolkit
MPV Mastering Engine

• Creates MPV playlists
• Outputs Photo and Audio assets
• Burns assets and playlists to CDs or DVDs
• Burns both ISO-9660 or UDF Disc formats

MPV Playlist Creator
ISO-9660 Imaging Engine
UDF Imaging Engine
CD/DVD Burning Engine
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MPV Portable StorageSpecification

• Dr. Po-Chieh Hung
• Chair, MPV Portable Storage Working Group
• Konica-Minolta

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Active WG Members

• Epson
• HP
• Konica Minolta - WG chair
• Eastman Kodak Company
• Olympus
• Samsung
• Sony
• and more...

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Scope of Work

• Allow anyone to handle DSC content easily and
  safely
• Store on CD, DVD, HDD, etc., scale to GByte
• Use MPV for grouping into albums, indexing
  search
• File system handling rules for rapid safe
  update
• Multimedia content (audio, photo, video)
• Allow vendor-specific extension

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MPV AdoptionMPV Implementation in Nikon
Software

• Richard LoPinto
• Senior Vice President, Products, Technology and
  Engineering, Nikon Inc.

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Nikon and MPV

• Nikon PictureProject photo management software
  to support MPV
• Multimedia collections
• Slideshows
• Stored on CD DVD
• Bundled with new additions to Nikons popular
  Coolpix line and D70 digital SLR camera.
• MPV enriches photo presentations and enjoyment of
  personal and professional digital photography.
• MPV functionality is an important part of Nikons
  strategy to deliver growing performance for
  photographers at all levels.

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MPV AdoptionMPV Implementation in Olympus
DSC

• Toshikazu Hayashi
• OLYMPUS CORPORATION
• General Manager, RD Division
• February 13
• PMA 2004

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Olympus and MPV

• Olympus developed prototype digital camera with
  MPV.
• Olympus plans to add MPV functionality to cameras
  and software in upcoming products.
• MPV enhances the user experience in both PC and
  non-PC environments.
• Olympus is leading MPV Camera Working Group in
  OSTA.

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Development Experience

• Prototype was developed based on commercial
  product.
• No hardware change was needed.
• Implementation was very easy. Additional
  firmware size is less than 55KB.
• MPV supports advanced camera features such as
  video, burst, and panorama modes.

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MPV AdoptionMPV Implementation in HP
Software

• Pieter van Zee
• Hewlett-Packard
• Senior Architect, Digital Home Solutions

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MPV and Digital Imagingin HP Products

• HP Image Zone software
• MPV support
• Camera unload creates MPV albums
• Interactively make MPV albums on PC
• Burn MPV-enabled photo CDs (Memories Discs)
• Send email, upload to website order prints
  online using MPV photo CDs and I3As CPXe
• Released Fall 2003
• Bundled with most HP cameras, scanners, photo
  printers, all-in-ones, PCs and notebooks
• Many M units to ship in 2004

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MPV AdoptionMPV Implementation inSamsung CE
Products

• Seong Kook Shin,
• Engineer, Digital Media Company
• Samsung Electronics Co. Ltd.

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Benefits of MPV in a playback device

• Richness of playback experience
• Easy, appealing user interface
• Fast performance

MPV Music Player
MPV Photo Player
Album Navi.
Metadata
Panorama
Song Title for Playback
Multishot
Metadata
MetadataPlaylist Navi.
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The MPV roadmap of Samsung (Storage-based)
Contents/MPV
Browse / View / Listen
Print
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The MPV roadmap of Samsung (Network-based)
Music/MPV
Contents/MPV
PhotoVideo/MPV
TV
Photo/MPV
Browse / View / Listen
Photo/MPV
Print
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Demo

• HP Image Zone software
• Olympus prototype Digital Camera
• Samsung prototype DVD Player

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Summary

• MPV provides a standard way to exchange and
  playback collections of music, photos, and video
• MPV is easy to implement and being adopted by
  many of todays leading PC and CE manufacturers
• MPV is open, extensible and royalty-free

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MusicPhotoVideo

• www.osta.org/mpv