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Successful Exporting

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A Primer for Exporters. 1. Research Markets & Products. 2. Research Programs & Resources ... Then the key to success for expanding internationally is: 'RESEARCH, ... – PowerPoint PPT presentation

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Title: Successful Exporting


1
Successful Exporting
  • Global Summit for Women
  • Mexico City, Mexico
  • June 2005

2
A Primer for Exporters
1. Research Markets Products
2. Research Programs Resources
3. Develop a Business Plan
4. Implement Your Plan
3
  • If the key to successful real estate investment
    is
  • LOCATION, LOCATION, LOCATION,
  • Then the key to success for expanding
    internationally is
  • RESEARCH, RESEARCH, RESEARCH!

4
1. Research Markets
  • Size of the market
  • Product or service competition
  • Industry and/or product regulations
  • Local market norms
  • Language issues
  • Cultural differences
  • Business environment
  • Others experience

5
2. Research Product Resources
  • Product codes regulations
  • Technology
  • Competitive pricing
  • Customer or client appeal
  • Selling and distribution alternatives
  • Existing market studies
  • Use of networks

6
Research Available Resources
Government
Industry Groups
Networks
Industry associations Trade reports Industry
trends Trade press Trade fairs Internet Groups
Foreign commercial services Country
profiles Market studies Export programsGOVt
supported programs
Networking groups Internet Blogs Internet
chat rooms National organizations International
organizations
7
Research the Rules
For each market of interest
The Regulators
Regulatory Procedures
ABC Company
Applicable Markets
Approval Process
Cost Time
8
3. Develop a Business Plan
  • Define your entry objectives
  • Determine initial product or service
  • Determine pricing options
  • Develop marketing, sales support plans
  • Develop product delivery requirements
  • Define resources human and financial
  • Develop a communications plan
  • Develop an exit strategy.

9
Determine Optimum Method of Entry
Agent or Distributor
Acquisition
Sales Rep
Partnership
Corporate Entity
Licensee
10
4. Implement Your Plan
  • Start slowly
  • Comply with all regulations
  • Follow local customs and procedures
  • Encourage and analyze feedback frequently
  • Refine product or service mix, as needed
  • Remember your exit strategy!

11
EDGE Development Group, Inc.International
Economic DevelopmentInternational Business
Consulting
  • PO Box 1079
  • 7 Ivy Hill Road
  • Ridgefield, CT 06877 USA
  • Tel 203.431-0909
  • Fax 203.431-0868
  • Email eweber_at_edgedev.com
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