Managing eBusiness

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Managing e-Business High Tech. (3)

• Last week
• e-BusinessReading Chaffey et al Business Info
  Systems Ch.6
• Brain-storming assignment ideas
• This Week the challenges for managers(Chaffey,
  Chapter 10 Change Management)
• Identify the changes needed
• Develop Outline Plan
• Understand impacts on the organization structure
  and on individuals within it

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Chaffey (2001), p.381
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eBusiness The Challenges for Managers

• Key Factors
• Scale of Change
• Planning Prototyping
• HR Requirements
• Structures
• Managing HR Aspects of Change
• Culture
• Knowledge Management
• Risk Management

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Managing Risk

• What we anticipate seldom occurs what we least
  expect generally happens. (Disraeli (1880).
  Endymion)
• Prudent measures for a company entering
  eBusiness
• Anticipate necessary changes
• By learning lessons from eBusiness Pioneers
• Applying Best Practice,
• Adopting Risk Management
• Its possible to be Proactive and to Manage
  Change Successfully

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Think about impact of B2C introduction on

• Marketing Manager
• Warehouse Manager
• HR Manager
• IS Manager
• Call-centre employee
• (consider legitimate fears and hopes for each
  individual)

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Challenge 1 Scale How Big?

• Large or Small Scale Change(s)? (BPR versus
  BPI)
• Caution in achieving change
• Dont go too far too fast!
• Always take care youre not just doing the wrong
  thing faster
• Staged approach usually best (Davenport 1993)

What are these?
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Challenge 2 Planning

• First we must have a Specification of
• Objectives, strategy and tactics of proposed
  system
• Clear definition of what the final processes
  should be
• Next plan how to roll out the changes needed
• Detailed system design may involve prototypes
• Enumeration of activities needed, and estimate of
  cost (Work breakdown)
• Resource allocation
• Elapsed time
• Effort time (staffing length of time used)
• Critical path
• Monitoring and Control manage this as a project

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Prototyping

• During prototyping
• Prototype web pages only viewable by Company
  Staff
• Key Stages
• analysis,
• design,
• development,
• test / review
• Types throwaway, evolutionary, incremental
• Make sure you know which type youre using

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Chaffey 2001, p.385
10
Chaffey 2001, p.387
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Challenge 3 HR Requirements

• Staff Recruitment (skills needed)
• Web Designer
• Web Developer
• Webmaster
• Online Marketer
• Project Manager
• Staff Retention
• Job Characteristics Model (Hackman Oldman)
• Outsourcing?

See Chaffey 2001 p.391 for some ideas on text for
the advertisements
Dont ignore the value of those who understand
your company culture
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Challenge 4 Company Structures

• How do with manage the venture within the
  company?
• a. No formal structure
• b. Separate committee
• c. Separate business unit
• d. Separate operating company
• The Hierarchy
• Of the venture Shallow structures may improve
  chance of success!
• Of reporting to the original company

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How do these map to points a-d on previous slide?
Chaffey 2001, p.396
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Challenge 5 Managing the Human Aspects

• Achieving Management Commitment
• Achieving Staff Commitment
• Changing the Corporate Culture

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Chaffey 2001, p.400 (after Bocij, 1999)
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Conclusions

• There are many formulae for failure, few for
  success!
• Best approach is to start with the absolute
  requirements of the new model, then
• Work out what must be done to deliver them
• You may not need to stir up unaffected areas
• Define the parts of the current system that
• Have to change
• Shouldnt change
• Neednt change but would give benefit if they did
• Decide on what should change, andPlan the work
  needed to achieve this

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Brainstorming Assignment Topics

• Goal is to get a list of topics being covered by
  each student