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Its Time for Intelligent Mail All About the Barcodes

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Title: Its Time for Intelligent Mail All About the Barcodes


1
Its Time for Intelligent Mail All About the
Barcodes
  • Wednesday, Sept. 17, 2008

2
Agenda
  • Introduction to the 3 Barcodes
  • Constructing the Barcodes
  • Managing Your Mail
  • Uniqueness
  • Mailer IDs
  • Technical Resources

3
Basic and Full-Service Options
  • What is the Basic Option?
  • Available today for letters, cards and flats
  • What is the Full-Service Option?
  • Gives mailers key insight into their mail
  • Why should mailers opt for Full-Service Option?
  • Can take advantage of added mailstream visibility
  • Allows improved management of mailing costs and
    quality
  • What is required for the Full-Service Option?
  • Proper use of the Intelligent Mail suite of
    barcodes
  • Submission of electronic documentation

4
Suite of Intelligent Mail Barcodes
  • Intelligent Mail Barcode
  • Intelligent Mail Tray Barcode
  • Intelligent Mail Container Barcode

Intelligent Mail Barcode
Intelligent Mail Tray Barcode
Intelligent Mail Container Barcode
5
POSTNET Overview
  • Since the 80s, mailers have applied the POSTNET
    barcode to mailpieces

5-digit ZIP Code
Delivery Point
ZIP4 Code
6
POSTNET Overview
  • By reading the POSTNET on mailpieces, processing
    equipment is able to direct mail automatically
    through the postal network to its destination

7
POSTNET Overview
  • The POSTNET is great. However, it only contains
    information about the mailpieces final
    destination. No other information about the
    mailpiece can be included.

8
Intelligent Mail Barcode Overview
  • As the Postal Service introduced services such as
    CONFIRM for tracking and Address Change Service
    for change of address notification, more
    information needed to be printed on the mailpiece

Address Change Participant Code
Keyline for Address Change Service
BWNGKVN 9999 9920 0104 276
POSTNET Code for Sortation
PLANET Code for CONFIRM Service
9
Intelligent Mail Barcode Overview
  • With all this extra information, the mailpiece
    was cluttered and in need of a serious make over

Address Change Participant Code
Keyline for Address Change Service
BWNGKVN 9999 9920 0104 276
PLANET Code for CONFIRM Service
POSTNET Code for Sortation
10
Intelligent Mail Barcode Overview
  • So, the Postal Service undertook the task of
    creating a new barcode…

A better barcode than the POSTNET…
A barcode that could hold more information…
Different information…
It would need to be smarter…
Intelligent…
11
Intelligent Mail Barcode Overview
  • And so, in 2006, the Postal Service introduced
    the Intelligent Mail barcode to mailers

12
Whats in the Intelligent Mail Barcode?
  • So, what information is contained in this new
    barcode that makes it so smart?

Barcode ID Ex 50 for Mixed AADC
Service Type Ex 700 for First Class Mail
Mailer ID Ex 123456 USPS assigned
Routing Code Ex 6449 Amberview Ct., Memphis, TN
38141834649
Serial Number Ex 200800001 Mailer assigned
Remember The POSTNET contains only Delivery
Point information
13
Intelligent Mail Barcode Overview
  • Because delivery point information and additional
    information needed for CONFIRM and Address
    Change Service now fits neatly into a single
    barcode, the mailpiece is once again free from
    clutter!

Address Change Participant Code
Keyline for Address Change Service
BWNGKVN 9999 9920 0104 276
PLANET Code for CONFIRM Service
POSTNET Code for Sortation
14
Intelligent Mail Barcode Specifications
  • For Letters and Flats
  • Height-modulated barcode
  • Full bar, Ascender, Tracker, and Descender
  • Key Barcode Tolerances
  • Overall length between 2.667 and 3.225 inches
  • Overall height between 0.125 and 0.165 inch
  • Vertical clear zone at least 0.028 inch
  • Other physical characteristics are same as POSTNET

F A T D
15
Intelligent Mail Tray and Container Barcodes and
Labels
  • Use of the Intelligent Mail Tray and Container
    barcodes and labels will be required for the
    Full-Service Option in May 2009
  • By using the Intelligent Mail Tray barcode and
    Intelligent Mail Container barcode, the USPS can
    maintain visibility of mailpieces and mail
    aggregates throughout the network through nesting
    relationships

16
How Nesting Works
Unique Container Barcode
Unique Tray Barcode
Unique Mailpiece Barcode
17
Intelligent Mail Tray Label Overview
  • The Intelligent Mail Tray label has been used
    internally by USPS for years
  • By attaching an Intelligent Mail Tray barcode to
    each tray, sack or tub in a mailing, mail can be
    automatically directed through facilities by
    processing equipment

18
Tray Barcode - Overview
  • Whats in the Intelligent Mail Tray barcode that
    makes it so smart?

ZIP Code Ex Memphis, TN 38141
Content Identification Number (CIN) 3-digits
describing the tray
Processing Code Ex 1 for Automation Compatible
Serial Number Ex20080001 Mailer Assigned
Mailer ID Ex 123456 USPS Assigned
Label Type Ex 1 for 6-digit MID
The former tray barcode only contained delivery
point information
19
Intelligent Mail Container Label Overview
  • The Intelligent Mail Container barcode and label
    has been tested over the past few years and is
    ready for deployment
  • By attaching the Container label to containers
    and pallets that move mail, mail induction can be
    automated

20
Intelligent Mail Container barcode Overview
  • Whats in the Container barcode that makes it so
    smart?

Application Identifier 99
Type Indicator M
Mailer ID USPS Assigned, Ex 123456
Serial Number Mailer Assigned, Ex 200800000001
The former container label did not contain a
barcode
21
Agenda
  • Introduction to the 3 Barcodes
  • Constructing the Barcodes
  • Managing Your Mail
  • Uniqueness
  • Mailer IDs
  • Technical Resources

22
What you need…
  • Its easy to generate the suite of Intelligent
    Mail barcodes. Heres what youll need
  • USPS or vendor-developed Intelligent Mail
    barcode encoder
  • USPS or vendor-developed font for the Intelligent
    Mail Barcode
  • USPS assigned Mailer ID (MID)
  • Content Identification Number (CIN) List
  • Software to generate Code 128 subset C for the
    Intelligent Mail Tray barcode and software
    GS1-128 for the Intelligent Mail Container
    barcode

23
Intelligent Mail barcode
  • There are three steps required to generate the
    Intelligent Mail barcode on mailpieces
  • Form the 31-digit payload
  • Encode the 31-digits
  • Print the barcode on mailpieces

24
Form the 31-digit Payload
1
  • Data for the 31-digits in the barcode needs to be
    gathered and assembled
  • Ex 5070012345620080000138141834649

Barcode ID 50 for Mixed AADC
Service Type ID 700 for First Class Mail
Mailer ID USPS assigned 123456
Routing Code 6449 Amberview Ct Memphis, TN
38141834649
Serial Number Mailer Assigned Ex 200800001
25
Encode the Barcode
2
  • Next, encoding software is used to transform the
    31-digits into the barcode payload

5070012345620080000138141834649
Apply Encoding Algorithm
DADTATFFAFFTTTAFTAFDADFDDDDDTAFFDAAFFDAFDDFFTADFTF
TTFDAAFTFTADTTT
To download encoders and user guides visit
http//RIBBS.USPS.GOV/ONECODESOLUTION
26
PRINT
3
  • Then, simply apply the Intelligent Mail font to
    the encoded string, and PRINT

DADTATFFAFFTTTAFTAFDADFDDDDDTAFFDAAFFDAFDDFFTADFTF
TTFDAAFTFTADTTT
USPS or Vendor Developed Font
Print Intelligent Mail barcode
27
Intelligent Mail Tray Label
  • Currently, there are two options available for
    generating Intelligent Mail Tray Labels
  • Generate the labels in-house
  • or
  • Submit online label orders to the Label
    Production Center in Topeka, KS

Soon there will be third method of printing Tray
labels via Shipping Assistant!!!
28
Generating Intelligent Mail Tray Labels
  • Obtain and use the Intelligent Mail Tray label
    specification from http//ribbs.usps.gov
  • Remember to apply for your Mailer ID (MID) and
    have the Content Information Number (CIN) List
    available before you begin!

http//ribbs.usps.gov
29
Ordering Intelligent Mail Tray Labels
  • Ordering labels from the Label Production Center
    in Topeka, KS is handled through the Customer
    Label Distribution System (CLDS)
  • CLDS is a web based application that provides
    mailers with the capability to create, edit and
    submit Intelligent Mail Tray Label orders online

http//clds.usps.gov
30
Intelligent Mail Container Label
8" x 11"
  • Affix the 8"x11" label and the 4"x7" adhesive
    label on the outside of the shrinkwrap or
    container

4" x 7"
The 8x11 label is the minimum size!
31
Generating Intelligent Mail Container Label
  • To create and print labels, obtain and use the
    specifications available at http//ribbs.usps.gov
  • Consider working with vendors

http//ribbs.usps.gov
32
Agenda
  • Introduction to the 3 Barcodes
  • Constructing the Barcodes
  • Managing Your Mail
  • Uniqueness
  • Mailer IDs
  • Technical Resources

33
Lessons from Early Adopters
  • Ability to induct Full-Service Mail does not
    happen overnight!
  • Consider whether to build or buy capabilities
  • Pay special attention to managing uniqueness and
    the Mailer ID

34
Agenda
  • Introduction to the 3 Barcodes
  • Constructing the Barcodes
  • Managing Your Mail
  • Uniqueness
  • Mailer IDs
  • Technical Resources

35
Uniqueness
  • For the Full-Service Option, mailers are required
    to maintain unique mailpiece, tray, and container
    barcodes for 45 days
  • Managing uniqueness can be complex
  • Key considerations
  • How will uniqueness be driven?
  • Who will manage uniqueness?
  • Will uniqueness be managed centrally?

36
Managing Uniqueness
  • Consider letting a vendor manage your uniqueness
  • Use license plating to connect data behind the
    scenes
  • Use the barcode to relate to data in a database
  • Remember Youll need to link Address Correction
    information to mailpieces and mailings without
    using Keyline information

37
Agenda
  • Introduction to the 3 Barcodes
  • Constructing the Barcodes
  • Managing Your Mail
  • Uniqueness
  • Mailer IDs
  • Technical Resources

38
Your Mailer ID
  • Your Mailer ID (MID) will be included in each
    mailpiece, tray, and container barcode that you
    print
  • If you use multiple mail preparers, managing your
    Mailer ID while maintaining uniqueness will
    require constant attention

39
Managing Multiple Mailer IDs
  • Larger mailers may have multiple Mailer IDs to
    manage
  • Be sure to keep track of your Mailer IDs and who
    is using each ID
  • Strategies to consider
  • Distribute your Mailer IDs based on geography.
    Assign each of your major hubs a different ID
  • Assign each mail preparer you work with one
    Mailer ID

40
Managing A Single Mailer ID
  • Most mailers will need to manage a single Mailer
    ID
  • Use only your own Mailer ID its the key to your
    mail
  • Consider assigning each mail preparer you work
    with a different first digit in the serial
    numbers they apply to mailpieces, trays, and
    containers

For Mail Preparer 1, X 1 For Mail Preparer 2, X
2 …
41
Agenda
  • Introduction to the 3 Barcodes
  • Constructing the Barcodes
  • Managing Your Mail
  • Uniqueness
  • Mailer IDs
  • Technical Resources

42
Validating Intelligent Mail Barcodes
  • Manual Tools
  • Visual Inspection
  • Plastic Templates
  • Optical Comparator
  • Software
  • Online Encoder/Decoder
  • Scanners and Verifiers
  • Local postal resources

43
Technical Resources
  • Plastic Template
  • Automation Barcode Gauge Template (Item 04A)
  • Great tool available from local BSN or Mailpiece
    Design Analyst
  • Measures both the Intelligent Mail barcode and
    the POSTNET

44
Technical Resources
  • Optical Comparator
  • Optical Comparator 6X (Eye Gage) by Gage-Line
    Technology
  • Complements Item 04A with ability to measure
    exact heights/widths and to assess barcode jitter
    (centerline shift)

45
Technical Resources
Basic online decoder tool is available at
http//ribbs.usps.com/OneCodeSolution
46
Technical Resources
  • Scanners and Verifiers
  • The Culver Group
  • HHP4600 Area Imager
  • Videk
  • VisionSensor 2030 and PostnetVerifier
  • BCC Software (A BÖWE BELLHOWELL Company)
  • Mail Verifier Plus (MVP)
  • Motorola / Symbol
  • Scanners DS3408, DS3478 and DS6707
  • Mobile computers MC50, MC70, MC3000, MC9000

Information about these companies is available at
ribbs.usps.gov/OneCodeSolution
47
Steps to Getting Started
  • STEP 1 Talk with your Mailpiece Design Analyst,
    mail service providers vendors
  • STEP 2 Apply for Mailer ID (MID)
  • STEP 3 Apply for a PostalOne! account
  • STEP 4 Visit RIBBS - download guides and
    software
  • STEP 5 Determine uniqueness strategy
  • STEP 6 Generate barcodes

48
When is the Right Time for you to Implement
Intelligent Mail?
The Time is NOW…
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