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LN is a full time soap opera network featuring

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Cast: Patr cia Pillar, Leonardo Br cio, Bete Mendes , St nio Garcia Lyra, ...and more ... 'EVA DEL EDEN' 'EL REFUGIO' 'CAF CON AROMA. DE MUJER' 'FLORECIENTA' ... – PowerPoint PPT presentation

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Title: LN is a full time soap opera network featuring


1
Love Stories, Passion, Intrigue
  • LN is a full time soap opera network featuring
  • the most popular love stories ever produced!

2
A Winning Partnership!
  • DreamHouse and OlympuSat have partnered to bring
    you the most acclaimed and spectacular
    productions of Telenovelas from Latin America
    to the US Spanish speaking market. 
  • DreamHouse was founded by Latin American and
    European industry leaders. Dream House
    specializes in Programming and Syndication and is
    an aggressive demand-driven international and
    domestic company focusing on television, cable
    and satellite programming. 
  • OlympuSAT, Inc. distributes independently owned
    and operated digital networks on individual
    transponder platforms and currently represents
    more than twenty diverse channels through their
    Hispanic, OlympuSAT I Digital and Faith
    Families Packs. 

3
Overview
  • LN delivers the very best in Telenovelas,
    including the best productions from past to
    present, the ones that audiences loved and would
    love to see again and also premiers.
  • Novelas from Argentina, Brazil, Colombia,
    Peru, Chile, Miami, Venezuela, Spain Italy.
  • Target Audience  Kids, Teens Adults
    (12-54).
  • Star power recognizable stars from all over
    Latin America Mexico.
  • Award winning productions.
  • The best rating generator telenovelas in
    their local markets.

4
What is a Telenovela?
  • Telenovela (noun) is a Spanish and Portuguese
    word for
  • primetime serial soap opera, often referred to
    as a
  • Novela. Continues series that usually last for
    at least 120
  • episodes.
  • Duration of a novela on air is typically around
    6 7 months
  • depending upon the umber of episodes

5
Research
6
Telenovelas are Popular!
  • 44 of all Hispanics have watched a
    Telenovela during the last week.
  • 38 of Hispanics watch for the entertainment
    factor, particularly citing surprising plot
    developments as the reason to watch them.
  • Foreign-born Hispanics typically tuned to
    Telenovelas more
  • than U.S. born Hispanics (51 vs. 33 born in
    the U.S.)
  • 3 watched to learn or practice Spanish.
  • 10 of Hispanic viewers tune in to see the
    actors and actresses
  • in the Telenovelas.
  • Hispanics tune into Telenovelas in strong
    numbers
  • 40 of Telemundo ad revenue is generated by
    Telenovelas.
  • Telenovelas are the back bone of every TV
    Network in Latin
  • America

Source BC Multichannel News.com 8/16/2005
International Research Communications Study
7
Who is watching?
  • 80 of viewers are Hispanic
  • 23 of all Hispanics watched novelas
  • 35 of novela viewers are Spanish-dominant
  • 562 of Hispanics are more likely to watch
    than total U.S. adults (index100)
  • 53 of viewers are Hispanic women about 1/3
    of Hispanic men are also watching (32).
  •  

Source Scarborough Source BC Multichannel
News.com 8/16/2005 International Research
Communications Study
8
Programming
9
Novelas Generate Strong Ratings!
  • Domestic Success
  • LNs line-up includes the best premiers
    for the
  • Hispanic market in US with proven ratings
    in their local
  • markets and the highest rated novelas
    that have ever
  • been aired domestically on the major US
    Hispanic
  • networks.
  • International Success
  • LN has had great success airs proven
    rating
  • generators internationally as well.

10
Programming Strategy
  • Appeals to a diverse audience with relevant
    and beloved Telenovela programming.   
  • Per season, Latele Novela Network features
    eight leading novelas with new episodes Monday to
    Sunday each week.
  • Latele Novela Network also features on
    weekends drama-series, drama-movies and other
    related programming.  
  • New titles never aired in US.
  • The most successful titles aired by Univision
    and Telemundo

11
LN Delivers Star Power!
Chayanne
12
LN Delivers Star Power!
  • Adela Noriega, Christian Meier, Alejandro de la
    Madrid, Gaby Espino, Catalina Aristizabal, Diego
    Cadvid, Héctor Arredondo, Gianella Neyra,
    Patricia Vázquez, Manolo Cardona, Sandra Reyes,
    Miguel Varoni, Roberto Mateos, Sonya Smith, Juan
    Soler, Coraima Torres, Angie Cepeda, Salvador del
    Solar, Facundo Arana, Natalia Oreiro, Benjamín
    Rojas, Felipe Colombo, Catherine Fullop, Luisana
    Lopilato, Camila Bordonaba, Juan Manuel Gil
    Navarro, Florencia Bertotti Antonio Fagundes,
    Vera Fischer, Raul Cortex, Angela Viera.

Gianella Neyra
Chayanne
Coraima
13
ProgramminG AT LAUNCH
  • YAGO PASIÓN MORENA
  • Argentina
  • Rating 17.51 and 45.20 Shares
  • Episodes 161
  • Awards Award "Martin Fierro", also Best
    Telenovela
  • Production and Best Actor Facundo Arana.

Main Actors Facundo Arana (Yago Valdez / Fabio
Sirenio) and Gianella Neyra (Morena
Gallardo). Cast Romina Gaetani, Daniel
Kuzniecka, Norberto Diaz, Cecilia Maresca, Luis
Luque and more. Year of Production 2001
14
ProgramminG AT LAUNCH
  • CHIQUITITAS
  • Argentina 
  • Rating 31.5 share / International success
    Chiquititas.
  • Target younger audiences.
  • Episodes Six seasons of  160  episodes or
    more...
  • Awards Triple Platinum Musical Album over
    200,000 copies sold.
  • Main Actors Agustina Cherri
  • Cast Grecia Colmenares, Andrea Del Boca, Paul
    Lesago, Jorge Martinezand more.
  • Year of Production 1999/2000

15
Programmin AT LAUNCH
POBRE DIABLA"   Peru Rating In a four month
period, Pobre Diabla received an average rating
in its home country of 20.  Episodes
180 Awards Script written by one of the most
acclaimed recognized writers of telenovelas,
Delia Fiallo.

Main Actors Angie Cepeda (Fiorella Morelli
Flores de Mejía-Guzmán) and Salvador del Solar
(Andrés Mejía Guzmán (son) Cast Arnaldo André
(Andrés Mejía Guzmán (father) Martha Figueroa
(Patricia Mejía-Guzmán de Hernández-Marín) Katia
Condos (Paula Mejía Guzmán) Santiago Magill
(Christian Mejía Guzmán),....and more. Year of
Production 2000
16
ProgramminG AT LAUNCH
  • LAZOS DE FAMILIA" 
  • Brasil
  • Rating Lazos de familia had an average rating of
    45 points IBOPE (the international ratings
    standard).
  • Episodes 209
  • Awards Two São Paulo Association of Art Critics
    Awards Trophies best actress (Marieta Severo)
    and Most Promising Actress (Julieta Feldens).
  •  

Main Actors Vera Fischer (Helena Lacerda) and
Tony Ramos (I)(Miguel Soriano) Cast José
Mayer, Alexandre Borges, Arlete Heringer, Beatriz
Lyra, Carolina Dieckmann ....and more Year
of Production 2000  
17
ProgramminG AT LAUNCH
  • El Rey del Ganado" (O Rei Do Gado) 
  • Brazil
  • Rating Rei do Gado achieved an average rating of
    50 in IBOPE (the international ratings standard).
  • Episodes Approximately 135

Awards Three São Paulo Association of Art
Critics Awards, Trophies best actor (Raul
Cortes), Best Supporting Actress Actress
(Walderez de Barros) and Most Promising Newcomer
- Male (Caco Ciocler). Main Actors Antonio
Fagundes (Antonio Mezenga and Bruno Mezenga) and
Glória Pires (Rafaela) Cast Patrícia Pillar,
Leonardo Brício, Bete Mendes , Stênio Garcia
Lyra, ...and more Year of Production 1996  
18
ProgramminG AT LAUNCH
  • "LOS ROLDAN I" 
  • Argentina
  • Rating Huge phenomenon... This novela achieved a
    30 rating when it aired in Argentina.
  • Main Actors Miguel Ángel Rodríguez Claribel
    Medina

Awards  Martin Fierro for Best Comedy, Best
Actor in Comedy.  Worldwide adaptation of script
in many countries with huge success! Cast
Maria Schajris Adriana Lorenzo, China
Zorillaand more. Year of production 2004
19
ProgramminG AT LAUNCH
GUADALUPE"  U.S.A-Spain Rating Episodes
296 Main Actors Eduardo Yañez (Alfredo
Robinson) and Adela Noriega (Guadalupe). Cast
Zully Montero, Rosa Felipe, Carlos Cuervo,
Salvador Pinedaand more. Year of production
1994
20
PROGRAMMING GRID
21
PROGRAMMING GRID
22
Coming Up in Season II
REBELDE WAY A great Telenovela re-made by the
most successful telenovela producers world-wide
SOLEDAD One of the greatest title From the most
recognized telenovela writer Delia Fiallo
EL CLON A Brazilian super production, that has
made world-wide history!
23
Coming Up in Season II
LUNA SALVAJE A passionate story with one of the
highest prime time ratings in Argentina
RESISTIRE A passionate story with one of the
highest ratings World Wide
24
Coming Up in Season II
CAFÉ CON AROMA DE MUJER
FLORECIENTA
ENTREMEDIAS
EVA DEL EDEN
EL REFUGIO
BELISSIMA
25
Coming Up in Season II
MARÍA EMILIA A great Telenovela written by the
famous and recognized, Delia Fiallo!
ISABELLA A passionate story with one of the
highest ratings of 1999 in Peru!
"TERRA NOSTRA A Brazilian super production, that
has made history!
26
Coming Up in Season II
AND MUCH MORE TO COME!!! -ALMAS
GEMELAS Globo TV - Brasil -AMERICA
Globo TV - Brasil -FORTUNA DE AMOR
Telefe International - Argentina -AL
SON DEL AMOR Bright Productions - Miami
-CELEBRITY Globo TV Brasil
-AMOR EN TIEMPO RECORD TVN - Chile

27
MARKETING SUPPORT
ADVERTISING IN NEWS AND MAGAZINES
CONSUMER ORIENTED CONTESTS WITH TELENOVELA
STARS CROSS CHANNEL
PROMOTION LOCAL COMMUNITY EVENTS

28
Technical Information
Launching November 1st, 2005 as part of the
OlympuSAT Hispanic Pack. 
  • Satellite- Intelsat Americas 13 _at_ 121 Degrees
    West
  • Polarity Vertical, Transponder (Off Set
    Freq. of 1335 MHz )
  • Symbol rate FEC is 19.51Mbps, ¾ Combined
    (Must tune
  • to Freq.  In Custom Mode, in Manual Tune)
  • Feed type Digi Cipher II
  • Receivers include DSRs in the 4000 series,
    IRT 1000/2000,
  • 4400MD or MPS
  • VCT, Channel Number and Authorization is
    available by
  • contacting OlympuSAT

29
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