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The prevalence of multitasking and the influence of Internet use thereon

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Title: The prevalence of multitasking and the influence of Internet use thereon


1
  • The prevalence of multitasking and the influence
    of Internet use thereon
  • Susan Kenyon

2
Overview
  • What is multitasking and why does it matter?
  • Multitasking and Internet use
  • Two datasets
  • Methodology
  • Sample
  • Results diary study
  • Results questionnaire survey
  • Discussion the implications of the findings
  • Future research direction
  • These data
  • Future studies appropriate methods

3
What is multitasking and why does it matter?
  • Multitasking is the simultaneous conduct of two
    or more activities, during a given time period.
  • Implications of multitasking for
  • Definitions of time
  • Understanding of time use
  • Time use methodologies and analysis

4
Why might Internet use influence multitasking?
  • The impact of the Internet upon the accessibility
    of activities
  • Spatial and temporal co-presence
  • Activities are placeless and timeless
  • Influence upon multitasking
  • Reduced locational dependence in space and time
  • Continuity of engagement the fragmentation of
    activities
  • Active/cognitive attention

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5
Hypothesis
  • Internet use will lead to greater multitasking,
    because of the greater ability to multitask when
    we are online, with attendant implications for
    our understanding of the impacts of Internet use
    upon activity participation and time use.

6
One study, two datasets the accessibility
diary
  • Sample
  • 96 participants 3 waves, six months apart
  • Theoretical sampling income, Internet
    experience, location, transport mode

7
One study, two datasets national questionnaire
survey
  • Sample
  • 1000, demographically representative of GB weekly
    Internet users aged 16
  • BUT more Internet experience and spend longer
    online
  • Influence of multitasking upon decision to
    conduct activities online/offline
  • Can you multitask more online than offline?
  • Qualitative responses text box

8
Results diary study (1)
  • Multitasking is very common for this sample -
    7.2 hours/day
  • BUT high degree of variation
  • What are people doing with this time?
  • Increases perception of time spent in all
    activities by 1 - 194
  • Not randomly distributed across activity types
  • 60 increase in time spent online

9
Results diary study (2)
  • Different activities more amenable to having
    activities appended
  • Tendency to multitask influenced by primary
    activity
  • Online activities more likely to be multitasked
    than offline activities
  • Type of secondary activity influenced by primary
    activity

10
Results questionnaire
  • Ability to multitask influences Internet use
  • Between 33 and 52 of participants say that the
    ability to multitask influences their decision to
    participate in key activities online, rather than
    offline
  • People can multitask more online than offline
  • Qualitative data supports these findings

11
Conclusions and further research
  • Multitasking is prevalent and important
  • The Internet influences the ability and
    propensity to multitask
  • The Internet influences the nature of
    multitasking
  • Increased number of activities can be multitasked
  • Increased activity participation
  • Implications for study of Internet impacts
  • Understanding of behaviour and behavioural change
  • Implications for
  • Time use travel social exclusion/sociability
  • Future directions
  • These databases available online
  • Methodological development

12
  • Susan.Kenyon_at_uwe.ac.uk until 31 August
  • S.L.Kenyon_at_kent.ac.uk 1 September onwards
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