Michael H. Holthouse

1
Engaging Youth!
Michael H. Holthouse Chairman, Prepared 4 Life
2
building the American Dreamone Lemonade Stand
at a time
3
Lemonade Day is

• a fun and experiential community wide educational
  program which teaches youth how to start their
  very own business using a lemonade stand.
• Youth along with a caring adult go through a step
  by step learning experience designed to help
  teach them life skills, character and
  entrepreneurship. Ultimately we are helping
  better prepare them for life.

4
Houston - First Year Results (07) 584 of the 2600
Lemonade Stands
5
Houston 2nd Year Results (08)4000 of the
11,232 Lemonade Stands
6
Houston 3rd Year Results (09)8,000 of the
27,389 Lemonade Stands
7
Community Wide Participation

• Faith Based Organizations
• After School Organizations
• Community Service
• Businesses
• Government
• Service Providers
• Clubs Groups
• Chambers of Commerce
• Ethnic Groups

• Public Schools
• Private Schools
• Charter Schools
• Home Schools
• PTAs / PTOs
• Neighborhoods
• Parks Rec.
• Sports Leagues
• Libraries

8
What Kids Learn
Setting Goals Business Planning Finding an
Investor Site Selection Advertising Building a
Stand Purchasing Making Lemonade Setting
Up Running the Business Accounting
(Contest) Banking Giving Back
9
What ages participate?
2008 Houston Results 11,232 Stands
28,000 Youth
10
Awards Competitions

• Best Lemonade
• Roll up competition from partners
• Taste off w/ celebrity judges
• Best Stand
• Upload Picture of Stand
• Stand, Costume, Sign
• Most Successful Business
• Youth Fax back results
• Generates Sample Data for Results
• Awards by Zip Code

11
2009 Results (Not Final)

• 27,389 Registered Stands
• 100,000 Children Involved (Approximated)
• 2 million cups of Lemonade Sold!
• 1567 Schools Participated, 92 School Districts
• 17 Strategic Partners, 200 Community Partners
• 400,000 given back to community organizations
• Avg. selling price per cup was .88 tips
• 75 of kids paid back their investor
• Avg. invested capital 25.92

12
Where do we go from here?

• Our Five Year Goals
• 100 US Cities by 2013
• 1 Million Lemonade Stands in a single day
• 3 Million Youth have started a business

13
Lemonade Day Cities
New Cities
Atlanta, GA Chicago, IL DFW, TX Denver,
CO Indianapolis, IN Los Angeles, CA Phoenix,
AZ San Antonio, TX San Francisco, CA Washington,
DC
Houston, TX
Austin, TX Richmond, IN Minneapolis,
MN Bryan/College Station
14
Expansion Cities

• Enable others to bring Lemonade Day to their
  community.
• P4L will license Lemonade Day to qualifying
  501c3s
• P4L helps build community wide leadership team
  and provides training, educational materials, web
  site, registration processing, promotional
  materials, best practices, intranet, PR support,
  etc

15
www.LemonadeDay.org
16
Great Day Houston
17
Engaging Youth!
18
End
19
National Lemonade DayWeb Site
20
2008 Individual Stand Results

• Highest net so far is 386.68
• Avg. selling price per cup was .88
• 75 of kids paid back their investor
• 93 hit their goal
• 54 are giving to a charity
• Avg. stand was open 4.2 hours
• Avg. of glasses sold was 108
• 97 of kids made extra money on tips
• Avg. invested capital 25.92

21
2008 Stand Financial Results
Data extrapolated from contest results forms
22
2009 Event Sponsors
23
Strategic Community Partners
24
Registration Form
25
Please Get Involved

• Sponsor a Child!
• Do a stand with a child
• Get your employees involved
• Get an organization involved

26
Two Sides to Lemonade Day
Youth Development
Every Aspect of Community

• Schools (Public, Private, Charter)
• Business
• Government
• Neighborhoods
• Faith Based
• Youth Facing Organizations
• After School Programs
• Service Groups
• Ethnic Groups
• Media
• Chambers of Commerce
• Sports Leagues

• Setting Goals
• Business Planning
• Finding an Investor
• Site Selection
• Advertising
• Building a Stand
• Purchasing
• Making Lemonade
• Setting Up
• Running the Business
• Accounting (Contest)
• Banking
• Giving Back

27
2008 Results

• 11,232 Registered Stands
• 28,000 Children Involved (Approximated)
• 1567 Schools Participated
• 92 School Districts
• 9 Strategic Partners
• Over 200 Community Partners
• Amazing Publicity
• Many 501c3 Organizations Benefited
• Segments of Entire Community Got Involved

28

• Press back arrow to return to agenda