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Understanding Latin-American market drivers for FMC

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... Latin-American market drivers for FMC. Alexandre Silva ... Concerned with the provision of network capabilities which are ... alexandre.silva_at_brasiltelecom. ... – PowerPoint PPT presentation

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Title: Understanding Latin-American market drivers for FMC


1
(No Transcript)
2
Understanding Latin-American market drivers for
FMC
Alexandre Silva New Business Development
Consultant
3
Agenda
  • Introduction
  • Latin America Outlook
  • FMC Service
  • Conclusion

4
Tecnically,Fixed Mobile Convergence is
  • Concerned with the provision of network
    capabilities which are independent of the access
    technique
  • An important extension of this principle is
    related to internetwork roaming,users should be
    able to roam between different networks and to be
    able to use the same consistent set of services
    through those visited networks. (ETSI)

but ...
5
...what are the customer needs??
CIOs Business Managers
43 of CIOs believe their biggest challenge will
be to enable better business processes. 66 of
all major technology investments do not achieve
their intended result. The 1 difficult issue for
CIOs to solve is connecting remote workers and
offices .
Employees
Customers
64 would like a single place to check all
messages. 48 want to be notified of important
emails and faxes on their mobile. 41 carry 2 or
more wireless devices when travelling and 38 5
or more communication devices 56 want a single
follow-me phone number.
72 have entered their account number only to be
asked by an agent to repeat it. 56 have stopped
doing business with a company based on a poor
contact center experience. 68 have encountered
an agent who had no record of their prior
interactions. 65 of consumers will not wait on a
phone call more than 5 minutes
Based on Alcatel End User Survey, January 2004
Genesys Global Consumer Survey, June, 2003
Third-party analyst research
6
One Device, One bill, One Service
7
Latin America Outlook
  • At the end of 2005 the telecommunications market
    in Latin America was valued at 65m dollars with
    Brazil taking the largest share at 40 followed
    by Mexico at 25. (InfoCom Telecommunications
    Consulting)

8
Latin America Outlook
  • Until 2005, the fixed line segment continued to
    be the main revenue driver in Latin America
    representing 47 of total service revenues. In
    2006 mobile revenues are expected to overtake
    fixed line accounting for almost 50 of the total
    market while fixed line services make up 43.
  • Such a trend is already existent in some
    countries such as Mexico where the value of the
    mobile sector overtook the fixed telephony market
    reaching an overall share of 44 versus the 39
    of fixed line services by end-2005.
  • The gap between fixed line and mobile sector
    continues to widen as penetration level for fixed
    telephony stood at 17.7 while penetration level
    for mobile communication reached 43 in 2005.
  • (InfoCom Telecommunications Consulting)

9
Mobile Market Penetration in LATAM
  • In addition to being interesting from a growth
    perspective, Latin America is also a compelling
    region for vendors given the sheer size of its
    two largest markets. Brazil ranks as the seventh
    largest market in the world, measured in terms of
    the number of mobile subscribers.
  • By 2008, Mexico will join Brazil among the
    worlds top 15.

10
(No Transcript)
11
ÚNICO of both worlds!
  • Best rates at home or in the office !!
  • Competitive mobile bundled minutes !!
  • UNICO Motorola RAZR V3 !!

12
How does it work??
Incoming and Outcoming calls inside the Home Zone
PSTN
GSM
One Handset One address book
M-M
F-F
Mobile number
Fixed number
M-M
F-F
13
How does it work??
Incoming and Outcoming calls outside the Home Zone
GSM
Móvel
M-M
M-M
Mobile number
M-F
PSTN
F-M
M-F
14
Benefits in calls!!
Incoming and Outcoming calls inside the Home Zone
PSTN
M-F
Mobile Number
Cost reduction
PSTN
Fixed Number
F-F
15
Conclusion
  • Competition in the telecommunications market is
    growing rapidly. Therefore, network operators and
    service providers have to reform their marketing
    and service delivery strategies in order to be
    competitive in the broadband service market.
  • A convergence strategy for fixed and mobile
    services via a standards-based IN platform may
    provide a step in the right direction.
  • The convergence in digital industry takes shape,
    the digital networks, both wireline and wireless,
    are also converging to offer seamless services
    and enhanced experience to the user.
  • Convergence is at the same time a technological,
    market and regulatory trend.

16
Thanks!
alexandre.silva_at_brasiltelecom.com.br
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