WHAT IS THE

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WHAT IS THE KNOWLEDGE SOCIETY ?

• Marc LUYCKX GHISI, PhD,
• Dean CBA Business School
• Zagreb, Brussels
• marcluy_at_scarlet.be

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P. Drucker Transformation

• Every few hundred years in Western History there
  occurs a sharp transformation.
• Within a few short decades, society rearranges
  itself its worldview (paradigm), its basic
  values, its social and political structures, its
  arts, its key institutions.
• Fifty years later there is a new world.
• Peter DRUCKER Post Capitalist Society.
  Butterworth Heinemann, 1993, 2001, p.1.

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DEFINITIONS

• Data what is on the web, unorganised
• Information is already sorted by a search
  engine. Too much info.!
• Knowledge is digested by human brain.
• Wisdom Knowledge useful for the future of
  Humanity. Scarcity of wisdom!

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DEFINITIONS (I)

• Every society spreads knowledge. This is the role
  of education and research.
• The Knowledge society is a society where
  knowledge applied to knowledge becomes the new
  value creation process

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FROM CAPITALISM to KNOWLEDGE

• INDUSTRIAL Society
• Capital Technology
• Value creat objects
• Tool Machine
• Free TradeWin-Loose
• Progress more, big.
• Measur finance, tang
• Exclusion

• KNOWLEDGE SOC.
• Knowledge/Knowledg
• Value creat know/K
• Human brain netw.
• Free Share Win-win
• Progress quality
• Measur Intangibles
• Inclusion

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NEW VALUE CREATION PROCES

• INDUSTRIAL SOC.
• Add value to object
• From steel to car !
• Tool is Machine
• Humans are cost
• Management is machine-centered
• Machine is central

• KNOWLEDGE SOC.
• Create new K
• From data, info to K
• Tool Human brain in Networks
• Humans are capital
• Management is Human-centered
• Machine is at service

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BEYOND TRADE (I)

• If I exchange an object against money, I loose
  the object. This is trade I win and I loose.
  Win-Loose logic
• If I exchange knowledge, I do not loose my
  knowledge. I win and you win. I am not trading
  anymore. I share. This is a win-win logic of
  sharing.

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BEYOND TRADE (II)

• INDUSTRIAL SOC.
• Free trade of objects
• Industrial structure
• Pyramids
• Unemployment
• Pollution
• Quantitative growth

• KNOWLEDGE SOC.
• Free sharing of knowl.
• Post-industrial-capitalist.
• Network value creation
• Self-creation of my job
• Immetrialization of prod.
• Qualitaitve growth

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ANOTHER ECONOMY(I)

• Quality of knowledge is more important than
  quantity.
• Progress becomes more qualitative than
  quantitative.
• Measurements are more qualitative Intangible
  value are increasing

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ANOTHER ECONOMY (II)

• Secrecy and patenting are in crisis
• From Win-Loose to Win-Win
• From exclusion to inclusion
• From Logic of war to logic of love !
• From command and control to enabling
  creativity and sharing

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ANOTHER MANAGEMENT

• Human capital is central because it is caring for
  the new tool of production
• Please come back tomorrow morning!
• Thus Management shifts 180 towards human
  centeredness more creativity-centred, gender
  culture centred.

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ANOTHER SYSTEM OF MEASUREMENTS

• Intangible assets is a new concept invented
  by Karl Erik SVEIBY (Sweden)
• They are becoming more and more important in the
  knowledge society
• Because the knowledge society is about knowledge
  which is immaterial, intangible and qualitative.

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A NEW CONCEPT INTANGIBLE ASSETS (I)

• Intangibles assets
• Know how,
• Reputation,
• Trust in the company,
• Structure of the company,
• Strategy (balanced scorecards)
• Relations with personnel,
• Relations with clients,

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A NEW CONCEPT INTANGIBLE ASSETS (II)

• Relation with civil society
• Relation to environment
• Relation to our collective Future and
  sustainability
• But also quality of the Networks

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2 NEW TOOLS OF PRODUCTION

• 1st Tool of production Human brain Knowledge
  is produced by human brain which digests data and
  information and creates knowledge.
• 2 d tool of production Networks Knowledge is
  increased only by sharing in a network. This is
  an inclusive logic. (love).

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GROWING IMPORTANCE OF INTANGIBLE ASSETS
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NEW DANGERS AND FIGHTS

• INDUSTR CAPITALI.
• Danger appropriation of created value
• Quantity of money
• Left defends the worker.
• Right defends the entrepreneur

• KNOWLEDGE SOC.
• Danger manipulation of knowledge wisdom, ethics,
  human brain
• Quality of truth
• New Left defends against manipulation of deepest
  human valuesReady ???

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NEW ROLE FOR UNIVERSITIES

• Explain that we are in a completely new context.
  With a lot of positive sides and potentialities,
  jobs,..
• HOWEVER it is also urgent to warn and prepare
  the young public about the new subtle dangers of
  manipulation of all kinds.

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CONCLUSION NEW VALUES

• Underlying values needed in the industrial
  capitalist society are freedom, initiative,
  ceativity
• NEW Values are needed
• Freedom (of sharing)
• Solidarity, Caring, Respect
• Transparency
• Concern for the Common Good
• Ethics

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Some good Books

• Peter DRUCKER Post capitalist society, Harper
  Business, New York, 1993.
• Verna ALLEE The future of knowledge Elsevier
  Science, 2003, USA.
• Rob CROSS Networks in the Knowledge economy
  2003.
• LEIBOLD and al. Strategic Management in the
  Knwoledge economy 2002.
• David ROONEY (Australia) Handbook on the
  Knowledge economy 2005.

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Good Books (II)

• Jeremy RIFKIN The European Dream when Europes
  vision of the future is silently eclipsing the
  American dream Penguin 2004.
• Ray ANDERSON Mid Course correction 1998.
  www.chelseagreen.com (Interface)
• World Business Academy www.worldbusiness.org
• Neskey on intangible measurements
  www.neskey.com