BASE workshop 2B

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BASE workshop 2B Making employer seminars
resource-effective, not damp
squibs Ruth Twine Independent trainer
consultant 07760 357146 ruth.twine_at_waddington.n
et
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BASE workshop 2B Ruth Twine What
lessens the effectiveness of an event that you
are invited to? What dont business people like?
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BASE workshop 2B Ruth
Twine Common hotspot AIM Classic mistake
no.1 We wont tell them its to get jobs, but
theyll be flocking to our door after the
event The Voices of Experience say The
ultimate aim of the event is not to get jobs at
the end of it, but to unlock their door - for us
to knock at later
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BASE workshop 2B Ruth
Twine Common hotspot LABOUR Classic mistake
no.2 Underestimating the time, skills and
support required The Voices of Experience
say All the team has to feel, and be, part of
it
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BASE workshop 2B Ruth
Twine Common hotspot MONEY Classic mistake
no.3 Overspend on venue. Underspend on time The
Voices of Experience say Set a realistic
budget. Cover your costs, or get someone else to
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BASE workshop 2B Ruth
Twine Common hotspot TARGET AUDIENCE Classic
mistake(s) no.4 Inviting millions getting none.
Attracting only the converted and the
strategists, not those in need The Voices of
Experience say Quality not quantity
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BASE workshop 2B Ruth
Twine Common hotspot GIVING Classic mistake
no.5 Four bland speakers and a tasty Danish
Pastry The Voices of Experience say Give them
the hard stuff, and make them work for it
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BASE workshop 2B Ruth
Twine Common hotspot TAKING Classic mistake
no.6 Nothing nasty in Evaluation Forms
result! The Voices of Experience say Having
engaged them in the issues, confirm an
Expression of Interest to follow-up
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BASE workshop 2B Ruth
Twine Common hotspot FOLLOW-UP Classic mistake
no.7 Thank heavens thats over. Now lets wait
for the phone to ring The Voices of Experience
say Plan, and do, the follow-up as integral to
the event
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BASE workshop 2B Ruth
Twine Common hotspot CONTEXT Classic mistake
no.8 The event is delivered in a vacuum The
Voices of Experience say Place the event in a
web of promotion and other activities create
the buzz before and after
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• BASE workshop 2B Ruth Twine
• Types of smaller-scale events
• Training seminar
• Backdrop to another event
• Multi-department Taster Day
• Award ceremony
• Service promotion
• In-company surgery

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• BASE workshop 2B Ruth Twine
• Training seminar
• 2-4 speakers about topic(s)
• Some organised discussion/activities
• breakfast or lunch
• informs audience creates leads
• Support another event
• provide (temp) staff to main event
• demonstrates potential of workers to audience
• increases skills choices for workers
• adds progressive angle to main event

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• BASE workshop 2B Ruth Twine
• Multi-department Taster Day
• one large organisation
• match jobseekers to host departments/job areas
• one day preparatory input, significance to
  company
• inspires provides evidence to company
• informs jobseekers choices re careers
• Award ceremony
• create present prize/certificate
• specific audience
• raises profile of service, workers, and the
  company

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• BASE workshop 2B Ruth Twine
• Service promotion
• undisguised celebration of what you do
• utilise friends
• follow-up to develop leads and relationships
• Hosted surgery
• time-limited presence within company for
  drop-in visits
• all staff invited
• service personnel other resource/info-providers
  on hand

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BASE workshop 2B Making employer seminars
resource-effective, not damp
squibs Ruth Twine Independent trainer
consultant 07760 357146 ruth.twine_at_waddington.n
et