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From irresponsible to responsible

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From irresponsible to responsible? Associate Professor Sharyn Rundle-Thiele. Our recent past ... Global recession job losses, mortgage foreclosures, consumer ... – PowerPoint PPT presentation

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Title: From irresponsible to responsible


1
From irresponsible to responsible?
  • Associate Professor Sharyn Rundle-Thiele

2
Our recent past
  • 16 years of economic growth
  • Prosperous times
  • Many stories of success, fewer stories of failure

3
Our present
  • Financial market meltdown
  • Global recession job losses, mortgage
    foreclosures, consumer confidence down

4
Our future?
5
Understanding the modern firm is necessary
(Clarke et al. 2006)
6
The modern firm
  • Consists of many disciplines
  • Operates in a global village
  • And an environment of diminishing resources

7
Business thinking needs to evolve
  • Traditional ideology based Friedman (1962) -
    firms exist to make a profit
  • There are better ways to conduct business
  • Business schools should take the lead
  • We need to educate such that in future ALL
    businesses seek to make societies better off

8
The past CSR
  • Concerned with societal obligations (nature and
    scope unclear)
  • Obligation to minimise negative impacts
  • Obligation to maximise positive impacts

Stakeholders including affected communities
Companies
Responsible to
9
The responsibility dilemma
  • Companies should be responsible
  • Make a profit, obey the law, be ethical and
    philanthropic
  • To make profit companies have to sell more or
    gain efficiencies
  • To sell more people need to buy more

10
Says.
11
Yet..
  • Customer satisfaction with the Big 4 Australian
    banks is high and increasing
  • Australians have some of the highest banking fees
    in the world
  • Australian banks are continuing to report record
    profits

12
Fosters
  • The promotion of responsible alcohol consumption
    is central to the way we market, promote and sell
    our products.

13
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14
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15
Yet.
  • The proportion of Australian adults drinking at
    risky levels has increased from 8 in 1995 to 16
    today.
  • Alcohol abuse costs the Australian community 15
    billion per annum

16
Is CSR
  • Window dressing?
  • Lip Service?

17
Is CSR enough?
18
Time to raise the bar
OUT (CSR) IN (CSP) Corporate
Corporate Social
Social Responsibility Performance
19
. to corporate social performance (CSP)
  • Under the new ideology CSR ratings based on
    initiatives introduced would no longer be
    sufficient.
  • Under CSP organizations would be judged on the
    effectiveness (e.g. social gain, positive
    impacts, reduction of negative impacts) of the
    CSR initiatives.

20
Corporate social performance
Evaluate effectiveness of policies and programs
Shareholders Affected communities Consumers
Companies
Responsible to
Revise policies and programs to improve social
performance
21
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22
Case in point
  • Alcohol Knowledge

23
Question 1
  • How many standard drinks are in this bottle of
    wine?

24
Question 2
  • How many standard drinks are in this bottle of
    beer?

25
Question 3
  • How many standard drinks are in a 30ml nip of
    spirits?

26
Australians agree
27
Australians disagree
28
Knowledge about standard drinks
29
Knowledge about male drinking
30
Knowledge about female drinking
31
Alcohol Knowledge
One quarter not sufficiently informed
32
Conclusions
  • Companies are promoting responsible consumption
  • But
  • Australians are not adequately informed and dont
    know what responsible is
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