The Legislature hereby finds and declares that the use of potable domestic water for nonpotable uses

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• The Legislature hereby finds and declares that
  the use of potable domestic water for non-potable
  uses, including, but not limited to cemeteries,
  golf courses, highway landscaped areas
• IS A WASTE

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California Alliance for Golf A Strategy for
Promoting Golf

• Carol Pence LPGA PGAGrowth of the Game
  Director, Northern California PGA

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CAG Mission

• To serve as a liaison to state, regional and
  local governmental representatives, and to the
  public at large
• To increase the awareness of economic
  contributions and positive environmentalpractices
  within the golf industry
• To serve as an educational resource on topics
  ranging from environmental awareness andwater
  conservation to growth of the game
  

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An Alliance of Members from 18 Associations
Entities in Northern Southern California

• PGA
• LPGA
• USGA
• Mens Womens Amateur Golf Associations
• Public Links Golf Associations
• Golf Course Owners Association
• Golf Course Superintendents Association
• Club Managers Association
• California State Club Association
• California State Bar Association
• Governmental Lobbyist

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Goals of the Alliance

• Developing strategies for protection of water
• Promoting golfs environmental stewardship
• Legislative monitoring and outreach
• Building positive image of California Golf
• Supporting efforts of allied associations in
  growing the game
• Strengthening relationships between allied
  associations

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Next Steps Internally

• Re-electing Board members, Executive Committee
  and Committee Chairs
• Developing and approving by-laws
• Applying for non-profit C-6 status
• Developing a budget fundraising plan
• Starting membership sponsor drive
• Hiring a leader

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Next Steps Internally (contd)

• Set standard meeting dates
• Update master calendar for all California golf
  association golf business events
• Establish website with links tomembership sites,
  resource dataand advocacy information

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Next Steps Externally

• Collect History/Data
• Questionnaire has been sent to Club Managers
  across state requesting water usage and
  surrounding issues
• Providing input to Golf 20/20 of our desires for
  the California state study
• Finalizing and implementing the study

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Next Steps Externally

• Develop Alliances
• Political Leaders
• Water District Boards
• Parks Rec Departments
• Agriculture
• Environmental groups
• California Water Agencies
• Department of Water Resources
• Bureau Of Reclamation

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Next Steps Externally

• Develop Proactive Message
• Commitment to efficiently managing natural
  resources, including water
• States golf courses are usingrecycled water
• Benefits of Turfgrass
• Contributing to economic vitality of state
• Recreational/health benefits of playingthe game

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Next Steps Externally

• Spreading the Word through Education
• At our Golf Courses
• For Superintendents Staff
• For Club Presidents, Green Chairpersons, Golf
  Professionals, Club Managers, Owners, etc.
• Externally
• For the general public (golfers non-golfers)
• For Legislative Leaders Governmental Agencies
• Internally for CAG Members
• How to communicate the message to media,
  sponsors others

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Next Steps Externally

• Growing the Game
• Calendar Play Golf America events of all allied
  associations in state
• Continue joint efforts in promoting game at Play
  Golf America Days, tour events expos in state
• Offer golf clinics/events assistance to
  legislature members

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Challenges

• Volunteers lack time to participate
• Funding
• Getting data
• Geographic area is large

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Accomplishments

• Creation of Alliance and collective mission
• Master Calendar of member associations events
• Joint efforts in promoting the game at Play Golf
  America Days, tour events expos
• Secured state support via resolutions and letter
  from our governor on growth of thegame efforts
• PGA of America Herb Graffis Award Recipient

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California Alliance for Golf A Strategy for
Promoting Golf

• Committed
• Responsible
• Proactive