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Sustainability and Competitive Advantage

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Sustainability and Competitive Advantage. Does ethical leadership provide a ... Is Business Ethics an Oxymoron. What use does this have? #1. Job choice. ... – PowerPoint PPT presentation

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Title: Sustainability and Competitive Advantage


1
Sustainability and Competitive Advantage
  • Does ethical leadership provide a competitive
    advantage?

2
Start off with Debate
  • Are sub-prime mortgages ethical?
  • Are sub prime mortgages a sustainable business
    model?

3
Problem
  • Businesses need to develop a business model.
    Within that general framework an overarching
    concern
  • Make quick profits/low prices?
  • Build a reliable customer base/quality?

4
  • Provide a companyquick profits (Use cases or own
    experience).
  • Provide a companyreliable customer base.
  • What is the difference?
  • Which ones are more common?
  • Is there a hybrid? If so, provide an example.

5
Focus on those differences next
  • Purpose Not to give right or wrong answers.
    Different business models. My recent experience
    with car warranties.
  • They are making money.
  • Important as an employee, customer, manager.
  • Purpose Ethical dilemmas. Choices to put
    yourself into them or avoid them.
  • LargerDo companies that strive to be ethical
    flourish?

6
Begin by examining competitive advantage and
sustainability.
  • Competitive advantage.
  • Provides something other than pricing to gain a
    market place advantage.
  • So, Examples. Patents, technology,
    employees/culture, brand image, flexibility (just
    in time).

7
Three components
  • Value added. Reduce production costs, or offer
    premium pricing with improved quality, repeat
    customer.
  • Distinctiveothers do not have easy access to it.
  • Difficult to imitate

8
Competitive advantage
  • 3 M
  • Wal Mart
  • Microsoft
  • Southwest Airlines
  • Does ISU have a competitive advantage?
  • Look at the components of each.

9
Sustainability
  • Overused word. Hard to pin down a good
    definition.
  • Sustainable development
  • Sustainable communities
  • Sustainable environment
  • Sustainable production
  • Sustainable competitive advantage

10
What aspects do these share?
  • Sustainable includes what?

11
What is the size of the system?
  • One firm?
  • One industry?
  • One community
  • One country?
  • One Eco-system?
  • How broad do most firms consider their system?

12
Sustainable competitive advantage
  • How can ethics lead to sustainable competitive
    advantage?
  • How does ethical behavior by top management and
    other employees add value
  • Is it distinctive?
  • Is it difficult to imitate?
  • WWW.patognia.com
  • Ben and Jerrys
  • http//www.benjerry.com/

13
What does Target do that is unusual and related
to ethics?
14
Henry Ford and 10/hour for workers.
15
Heart of the debate
  • What is the purpose of business?
  • To be a good community citizen that provides a
    product or service? Do positive things.
  • To be a fair price provider of a product or
    service. Dont break laws.

16
  • Using ethics as a part of the business model is
    an example of sustainable business practice.
  • Think of it is a wonderful life
  • How does ethical behavior contribute to a
    sustainable competitive advantage. Many
    different ways.

17
Why do so few firms claim ethics as sustainable
competitive advantage?
  • Ben and Jerrys
  • Patagonia.
  • Can you think of others?
  • It is a matter of degree.
  • Is Business Ethics an Oxymoron.

18
What use does this have?
  • 1. Job choice. Some of you care dont care
    about this. But why is it in your self interest
    to work in an organization that emphasizes
    ethical treatment of customers, employees.
  • How do you discern? What are you told about the
    company. Are they honest to you?

19
  • You have to live with yourself. Are you going to
    be more content with yourself wealthy but had to
    do some unfortunate things to get there (Boiler
    Room).
  • What are you willing or not willing to do to get
    there?
  • Willing to trade a positive work climate and make
    some good money too.

20
  • 2 Unit leader. Your thoughts and actions
    influence work unit.
  • What business model would you like to follow for
    your unit? You have discretion at some point.

21
As a consumer
  • Consider sustainable business. Do you pay more
    for some products like Ben and Jerrys.
  • Do you do business with questionable business
    people.
  • Utilize the BBB.
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