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THE EUROPEAN UNION IN A TIME OF RENAISSANCE

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Title: THE EUROPEAN UNION IN A TIME OF RENAISSANCE


1
THE EUROPEAN UNION IN A TIME OF RENAISSANCE
  • Marc LUYCKX GHISI
  • Dean of Cotrugli Business Academy

2
CHAPTER 1BUSINESS IN A TIME OF DEEP
TRANSFORMATION
3
P. Drucker Transformation
  • Every few hundred years in Western History there
    occurs a sharp transformation.
  • Within a few short decades, society rearranges
    itself its worldview (paradigm), its basic
    values, its social and political structures, its
    arts, its key institutions.
  • Fifty years later there is a new world.
  • Peter DRUCKER Post Capitalist Society.
    Butterworth Heinemann, 1993, 2001, p.1.

4
One of the most fundamental shifts
  • We are living through one of the most
    fundamental shifts in History a change in the
    actual belief structure of Western Society. No
    economics, political or military power can
    compare with the power of a change of mind. By
    deliberately changing their images of reality,
    people are changing the world.
  • Willis HARMAN Stanford Research Institute
    (1997), Founder of the World Business Academy

5
Transformations five levels
  • Humanity is in danger of collective death
  • End of the Patriarchal values (CCC)
  • End of modernity---Transmodernity post secular,
    flat, tolerant, new level of responsibility and
    consciousness.
  • Knowledge society as a turbo of change
  • Crisis of all institutions. EU transmodern
    structure

6
Transition to Transmodern
Death ?
7
Confronting the anguish of change
Acceptation of the Transformation
Cloud of deep transformation of our world
societies
PSYCHOTIC Everything changes
NEUROTIC There is NO change
8
TRANSMODERNITYFIVE LEVELS OF CHANGE
9
  • Humanity is in danger of collective death
    although we have money and technology
  • End of the Patriarchal values (Command, control)
  • End of Modernity. Transmodernity the best
    of premodern and modern. post secular, flat,
    tolerant, new level of resp. consciousness.
  • Knowledge society as a turbo of change
  • Crisis of all institutions.

10
The Iceberg of TRANSMODERNITY
Level 5 Credibility gap of all Institutions is
increasing
dramatically
Level 4 The knowledge society post-capitalist
society (Drucker)
Level 3 End of Modernity REASON Only Truth,
Science, Violence, Pyramids, Control
Level 2 End of Patriarchal myths, sacred and
values
Level 1 Danger of Collective Death
11
Level 2 END OF PATRIARCHAL VALUES
12
From Matrilinear to Patriarchal
  • MATRILINEAR(-3500)
  • Woman Goddess,
  • snake her power
  • SACRED LIFE tree, blood, birth
  • Sexuality Pleasure
  • Power life giving
  • Beauty art Creativity
  • PATRIARCHAL
  • God the Father
  • women infer sin.
  • SACRED Violent DEATH, blood, cross
  • Sex pleasure impure
  • Power to kill
  • Ascetism is better

13
END OF COMMAND AND CONTROL
  • Every LEADER will have to shift his approach, and
    the political structures towards post patriarchal
    values
  • respect for the environment,
  • Importance of human relations
  • Fostering the joy of creation,
  • contact with nature, link with the cosmos,
  • Interiority, spiritual dimension

14
A NEW WOMAN-MAN RELATION
  • In every couple around the world, we see a hidden
    transformation of the relation. Hence... some new
    conflicts!
  • This means that women and men are obliged to
    redefine their roles and behaviours.
  • Few structures are able to help couples in this
    unexplained transition. SILENCE.

15
LEVEL 3 END OF MODERNITY
16
Multi level changes...
  • Structures From pyramids to void circle
  • Status of rational thinking
  • Status of Spiritual aspiration (religion) in
    public.
  • Status of truth real tolerance.
  • Status of Science and tech.
  • Status of political violence beyond war
  • Status of body, intuition, ethics, esthetics...

17
0. Pre-Modern to Modern Pyramid to Pyramid
  • PRE-MODERN
  • MODERN

GOD
REASON
Economist
Clergy
Government
Government
Men
Men
Women
Women
COSMOS object
COSMOS sacred
18
1. From Modern to Transmodern From Pyramid to
void cercle
  • MODERN
  • TRANSMODERN

Men part of COSMOS
Cultures
Centre is empty
19
2. STATUS OF RATIONAL THINKING
  • Rational thinking has been a liberation struggle
    against medieval obscurantism.
  • It has become now, like a mental prison.
  • Rationality is loosing its divine status. And is
    only one way to think.
  • Other ways of thinking like intuition, connection
    to the cosmos, gain credibility.

20
3. STATUS OF SPIRITUAL ASPIRATION IN PUBLIC
  • For evident reasons modernity has taken distance
    from religions.
  • But in doing this, it has progressively
    marginalized religions and spiritual aspiration
    as outdated.
  • This negation of such an important human
    dimension is in crisis.
  • Probably disinction but not separation.

21
4. STATUS OF TRUTH
  • MODERN
  • Pyramidal
  • Intolerant
  • Rational truth
  • Secular (France)
  • Disenchanted
  • NOT Responsible
  • No conscious of whole
  • TRANSMODERN
  • Round table Hole
  • Radical tolerance
  • Truth existvoid
  • Post secular
  • Re-enchanted
  • Collective responsibility
  • New level of consciousness

22
5. NEW ROLE OF SCIENCE TEC.
  • Science Technology had received in modern
    times a divine status, because they were
    rational thus true. Now they have to be at the
    service of our survival in a sustainable future.
  • Science was above ethics, value free ! Now ethics
    is back and citizens ask questions.
  • Science was functioning in a offer economy
    (please consume what we invent !).
  • Now science HAS to function in a demand economy
    (please be part of the solution !).

23
5. SCIENCE
  • And science is reinventing itself at full speed.
  • And this happens through hard paradigm conflicts
    (Tomas Kuhn, Harvard)
  • Back to a poetic approach to nature... (Ilya
    Prigogine, Nobel prize 1977).

24
6. STATUS OF POLITICAL VIOLENCE
  • Modernity has created the State as zone of
    internal NON-violence inside. But outside the
    borders, citizens are obliged to kill.
  • Transmodernity has invented structures of
    non-violence between States The EU.
  • But European Governments sell the EU as a
    market...

25
7. STATUS OF INTUITION, ETHICS, BODY, SACRED,
DEATH...
  • Many things are changing
  • We see that intuition, ethics, esthetics, are
    really becoming important again.
  • The very concept of sacred has transformed more
    in 40 years than in 2000 years!
  • The way we see death and life after death is also
    changing completely...
  • We see a reconnexion of body, mind, soul,
    intelligence...Towards Reenchantment ?

26
CONSEQUENCE POLITICAL CHOICES (I)
  • EU should be presented as the 1 Transmodern
    political project of the XXI century.
  • Politicians should dear to say that we are like
    at the beginning of Renaissance...
  • They should call people to reflect worldwide on
    the new sustainable structures of the future.

27
CONSEQUENCEPOLITICAL CHOICES (II)
  • The main world problems are political
  • World hunger
  • Education
  • Water
  • inequalitiy
  • The money is there. It would cost 10 to 20 of
    what is spent for arms...

28
CONSEQUENCE ECONOMIC CHOICES (I)
  • Politicians and economist should have the courage
    to say that we are not anymore in the industrial
    capitalist period.
  • We are already in the knowledge economy which is
    post capitalist (Drucker).
  • But nobody dears to say the truth to the
    citizens. And they know it .... subconsciously.

29
CONSEQUENCE ECONOMIC CHOICES (II)
  • And this knowldege conomy (Lisbon Strategy of
    the EU 2000-2010), could be oriented towards
    sutainability and social inclusion.
  • We can decide this. A debate is urgent and
    needed.
  • But this presupposes that the economists and
    politicians wake up from the free trade
    industrial nightmare which is unable to lead to a
    sustainable world.

30
THE DINOSAUR SYNDROM !
  • We are in a time of rapid change.
  • It is time to speak out and reflect together like
    in this Congress...
  • Many structures will become dinosaurs, if they
    are unable to transform...
  • Better create new structures without fighting the
    old ones.

31
Policy and anguish
  • Example war on terrorism. Seems to foster more
    anger and terrorism, and clash of
    civilizations. Exactly the opposite result.
  • Like persecution of Christians
  • Are politicians able to confront the changes?
  • What is their mission today?

32
Conclusion
  • Where are you personally? Are you feeling this
    transition?
  • Where are Croatian young business leaders? Which
    paradigm are they in ?
  • Where does Croatia fit in the European
    discussion? Which paradigm?
  • What is the future of Croatia? Transmodern?

 
33
CHAPTER 2WHAT IS KNOWLEDGE ECONOMICS?(Level
4! )
34
DEFINITIONS
  • Data what is on the web, unorganised
  • Information is already sorted by google.
    Overabundance.
  • Knowledge is digested by human brain.
  • Human brain and networks are the NEW TOOLS of
    PRODUCTION
  • Wisdom, Knowledge are rare. Not enough.

35
A new world...
  • New tool of production human brain
  • New CEO Enabling creativity and sharing, Caring
    for humans new human-centered management
  • New value creation process adding K to K.
  • New Trade from Free Trade to Free Sharing
  • New measurements qualitative intangibles
  • New strategy beyond war win-win not win-loose
  • New definition of Progress qualitative
  • Beyond patenting towards Open Source
  • Beyond pyramids towards networks
  • Capitalizing on cultural capital gender capital

36
1. NEW TOOL OF PRODUCTION
  • The tool of production is not anymore machine
    technol.
  • It is human brain Networks sharing knowledge in
    order to create new K.
  • This new tool of production is more important
    than capital and technol.
  • Hence Post capitalist society!

37
2 NEW CEO FUNCTION
  • Old CEO command, control, capture
  • New CEO
  • enable the creativity of his human capital
    tool of Production
  • Enable and creator of networks around his team.
    Cannot control networks!
  • Care for the intangible assets brand

38
2. CEO AND NEW MANAGEMENT
  • Human capital is central because it is caring for
    the tool of production Please come back!
  • Thus Management shifts 180 towards human
    centeredness more creativity-centred, gender
    culture centred.

39
3. NEW VALUE CREATION PROCES
  • INDUSTRIAL SOC.
  • Add value to object
  • From steel to car !
  • Tool is Machine
  • Humans are cost
  • Management is machine-centered
  • Machine is central
  • KNOWLEDGE SOC.
  • Create new K
  • From data, info to K
  • Tool is Human brain in Networks
  • Humans are capital
  • Management is Human-centered
  • Machine is at service

40
4. BEYOND TRADE (I)
  • If I exchange an object against money, I loose
    the object. This is trade I win and I loose.
    Win-Loose logic
  • If I exchange knowledge, I do not loose my
    knowledge. I win and you win. I am not trading
    anymore. I share. This is a win-win logic of
    sharing.

41
4. BEYOND TRADE (II)
  • INDUSTRIAL SOC.
  • Free trade of objects
  • Industrial structure
  • Pyramids
  • Unemployment
  • Pollution
  • Quantitative growth
  • KNOWLEDGE SOC.
  • Free sharing of knowl.
  • Post-industrial-capitalist.
  • Network value creation
  • Self-creation of my job
  • Immetrialization of prod.
  • Qualitaitve growth

42
5. A NEW SYSTEM OF MEASUREMENTS
  • Intangible assets is a new concept invented
    by Karl Erik SVEIBY (Sweden)
  • They are becoming more and more important in the
    knowledge society
  • Because the knowledge society is about knowledge
    which is immaterial, intangible and qualitative.

43
5. A NEW SYSTEM OF MEASURE. INTANGIBLE ASSETS
(I)
  • Intangibles assets
  • Know how,
  • Reputation,
  • Trust in the company,
  • Structure of the company,
  • Strategy (balanced scorecards)
  • Relations with personnel,
  • Relations with clients,

44
5. A NEW SYSTEM OF MEASURE. INTANGIBLE ASSETS
(II)
  • Relation with civil society
  • Relation to environment
  • Relation to our collective Future and
    sustainability
  • But also quality of the Networks

45
5. MEASURING INTANGIBLE ASSETS ?
  • Stock exchange measurements are still looking at
    financial tangible assets (quantitative) but
    they increasingly look at intangible assets
    (qualitative).
  • Today a company is measured more and more by its
    intangible assets.
  • Example Mens Wear USA. World Business
    Academy, Spirit in Business.
  • See also Neskey www.neskey.com

46
5. Intangible indicators grow
47
5. GROWING IMPORTANCE OF INTANGIBLE ASSETS (II)
48
6. NEW BUSINESS STRATEGY/ WIN-WIN
  • Old business strategy is warlike. Battlefield
    images are frequent. Patriarchal values dominate
    win-loose
  • New business strategy much less violent,
    competition through collaboration is the new
    motto.
  • Knowledge behaves like love!

49
7. NEW DEFINTION OF PROGRESS
  • The industrial modern defintion of progress is
    quantitative. More is better.
  • This defintion is UNSUSTAINABLE
  • The knowledge society implies a qualitative
    defintion of progress.
  • Good new this allows a reorientation of our
    societies towards sustainability!!

50
8. BEYOND PATENTING
  • The whole of the industrial production system is
    based on secrecy and patenting. I have this
    technology and you have not. So I win!
  • Information and knowledge always leak
  • In the knowledge economy we will NOT be able to
    maintain secrecy, neither patenting.
  • See generic medecines, I-Pod music etc,.

51
9. BEYOND PYRAMIDS TOWARDS NETWORKS
  • Pyramids are the normal structure of all
    organizaions.
  • But knowledge is created only in networks. This
    is the form that could prevail in the XXIst
    century.
  • Pyramids are all in crisis everywhere. In
    Govenrments, Military, Churches, NGO etc.

52
10. CAPITALIZING ON CULTURAL AND GENDER CAPITAL
  • Paradoxically culture and gender diversity
    becomes important as they feed creativity
  • The knowledge management is thus potentially
    socially inclusive and sustainable
  • The Lisbon strategy wsa thus excellent and
    forward looking.

53
CONCLUSION NEW VALUES
  • Underlying values needed in the industrial
    capitalist society are freedom, initiative,
    ceativity
  • NEW Values are needed
  • Freedom (of sharing)
  • Solidarity, Caring, Respect
  • Transparency
  • Concern for the Common Good

54
CHAPTER 3THE EUROPEAN UNION IS NOT A STATE
55
History of the EU 1
  • Monnet refuses Council of Europe 1949
  • Monnet Adenauer May 9 1950.
  • Coal Steel Treaty 1951.
  • Failure of Community of Defense 1954.
  • Treaty of Rome 1957.
  • Single Act, Maastricht, Amsterdam, Nice.

56
History of the EU 2
  • Under Delors 1985-1995
  • social policy social fund for poor citizens
  • devpt Policy for the ACP (Lomé)
  • regional policy solidarity/ poor regions
  • Environment policy overarching all !
  • Cultural policy no very rich!
  • abolition visas ( Schengen)
  • Foreign Policy Defense security P

57
History of the EU 3
  • 1999 Commission is killed by the European
    Parliament.
  • Hence period of Retreat and fear
  • 2000- 2005 is Free Market period, although
    obsolete concept.
  • 2006- 2010 Transitions and dangers?

58
EU Today and tomorrow
  • 1950-1985 heroic pioneers times
  • 1985- 1999 EU with a meaning
  • 1995- 2005 Market orientation
  • 2003 Constitution better but not enough!
  • The commission has too much power,
  • European Parliament has too little power.
  • 2005 return to Meaning of EU dream.
  • More spirit, ethics, responsibility, solidarity

59
US and EU DREAMS 1
  • American Dream
  • Politics
  • Modern State (1800)
  • Independance
  • War death penalty
  • Science Technol.
  • Always good
  • Modern approach
  • European Dream
  • Politics
  • Transmodern (2010)
  • Non-violent pact
  • No war negotiation
  • Science Technol
  • To be monitored
  • Transmodern approach

60
US and EU DREAMS 2
  • AMERICAN DREAM
  • Business
  • is Gods blessing
  • Transmodern Busin.
  • Economy
  • Freedom Propriety
  • Free Trade as religion
  • EUROPEAN DREAM
  • Business
  • Burden of proof on B
  • Transmodern Busin.
  • Economy
  • Freedom Social
  • Sharing in networks

61
US and EU DREAMS 3
  • US DREAM
  • Environment
  • Against our freedom
  • National approach
  • Burden on consumer
  • Human rights
  • National approach
  • Integration process
  • By indentification
  • EU DREAM
  • Environment
  • Sustainability is norm
  • World Consciousness
  • Precaution principle
  • Human rights
  • Global transnational
  • Integration process
  • on diversity

62
US and EU DREAMS 4 (Rifkin)
  • AMERICAN DREAM
  • Work
  • Life for work
  • Time efficiencydoing
  • More efficient
  • National identity
  • God given mission
  • Death Instinct
  • Consume without care
  • No care for survival
  • EUROPEAN DREAM
  • Work
  • Work for life
  • Quality of life, being
  • Less efficient
  • Multi level identity
  • Our common survival
  • EU Life project
  • Non-violence project
  • Also towards nature
  • Global ethics

63
EU dream and citizens
  • Are citizens aware of the EU dream?
  • Are Europeans not too skeptical?
  • Are they aware of the transmodern quality of
    their dream?
  • Are the EU governments getting the dream?

64
The EU is the first transmodern entity
  • Alliance of non-violence between States
  • Modernity has invented the State non violence
    inside national territory
  • In a global world we need non violence between
    States. Success of EU model.
  • EU Member States do not recognize EU as
    transmodern. A duck!

65
Paradigm shift in F Policy
66
Paradigm shift in F Policy
67
Consequences for BUSINESS in the XXIst century?
  • From State towards post state diplomacy
  • Inside the Union Internal of Foreign Pol?
  • Outside the Union?
  • Explain the EU logic?
  • Invent a post-Clausewitz Foreign Policy?
  • Invent a new Defence Policy?
  • How to relate to modern and premodern?

68
Some good Books
  • Peter DRUCKER Post capitalist society, Harper
    Business, New York, 1993.
  • Verna ALLEE The future of knowledge Elsevier
    Science, 2003, USA.
  • Harvard Business Review on Knowledge management.
    2006. Book with 8 articles.
  • David ROONEY (Australia) Handbook on the
    Knowledge economy 2005.

69
Good Books (II)
  • Jeremy RIFKIN The European Dream when Europes
    vision of the future is silently eclipsing the
    American dream Penguin 2004.
  • Ray ANDERSON Mid Course correction 1998.
    www.chelseagreen.com (Interface)
  • World Business Academy www.worldbusiness.org
  • Neskey on intangible measurements
    www.neskey.com

70
Some good Books III
  • Jeremy RIFKIN The European Dream when Europes
    vision of the future is silently eclipsing the
    American dream Penguin 2004.
  • Ray ANDERSON Mid Course correction 1998.
    www.chelseagreen.com (Interface)
  • World Business Academy www.worldbusiness.org
  • Spirit in Business www.spiritinbusiness.org
  • Neskey on intangible measurements
    www.neskey.com
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