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Outreach to Physicians Project Ohio Dept. of Health with Delta Zeta

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Outreach to Physicians Project. Ohio Dept. of Health. with Delta Zeta ... Delta Zeta and National Center for Hearing Assessment and Management. NCHAM / Delta ... – PowerPoint PPT presentation

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Title: Outreach to Physicians Project Ohio Dept. of Health with Delta Zeta


1
Outreach to Physicians ProjectOhio Dept. of
Health with Delta Zeta
  • Penny Baker, Ohio Sound Beginnings Coordinator
  • Constance Block, Ohio Dept. of Health / EHDI
  • Sondra King, Ohio UNHS Advisory Committee
  • Susan Wiley, MD, Ohio AAP Chapter Champion

2
Delta Zeta and National Center for Hearing
Assessment and Management
  • NCHAM / Delta Zeta (DZ) National Sorority project
  • Focus Increase awareness about universal
    newborn hearing screening (UNHS)
  • Developed materials and program guidelines
  • Intent have sorority women provide literature to
    daycares, WIC clinics

3
Delta Zeta
  • National Sorority has long-standing philanthropic
    effort targeted to individuals who are deaf or
    hard of hearing
  • Raised funds for Gallaudet University
  • All local sorority philanthropic activities
    follow national sorority guidelines
  • DZ chapters located at 11 Ohio colleges and
    universities

4
Ohio UNHS
  • UNHS in Ohio - fully implemented by July 1st,
    2004
  • Regional Infant Hearing Programs follow-up on
    infants not passing UNHS and provide home-based
    services for children identified with permanent
    hearing loss (under Part C)
  • Notable problem with physicians not understanding
    importance of diagnostic evaluations after refer
    results in newborn period

5
Sound Beginnings for Ohio
  • Target Audience Primary Care Providers (PCP)
    with recent newborn in practice who did not pass
    the newborn hearing screen
  • just in time concept
  • Physicians play a key role in tracking and
    follow-up of infants screened by UNHS

6
Rationale
  • Some physicians/providers not referring infants
    for diagnostic evaluations
  • Need to know appropriate next steps
  • Need awareness of UNHS local resources

7
Ohio Sound Beginnings
  • Parent representative on UNHS advisory committee
    is a DZ alumna
  • Phone conference call with Ohio Sound Beginnings
    Coordinator
  • Discussed adapting program for Ohios needs

8
Start-Up Phase
  • Training sessions for DZ philanthropy chairs (1-2
    per sorority)
  • Components of Training
  • Background on UNHS in Ohio
  • Review of materials (videos, medical home charts,
    brochures)
  • Process for sorority activities

9
Process
  • Identified primary care group practices within
    short drive of DZ campuses
  • Step-by-step process call office to schedule
    appointment, deliver materials, follow-up call
  • Scripts created for phone contacts with offices
  • Standard log for contacts and results
  • Overview sheet listed three partner entities at
    top

10
Successes
  • 500 -1000 young woman learn about EHDI in Ohio
    each year as philanthropy chairs update the
    entire sorority
  • Some primary care practice offices responded
    well
  • supportive and eager for materials
  • posted charts
  • giving parents brochures
  • showing parent and physician videos

11
Successes
  • Life skills learning for college students
  • cold calling physician offices
  • visiting medical professionals personally
  • Focus change
  • -- from raising money for a cause
  • -- to grass roots advocacy

12
Challenges Sororities
  • Chapter effectiveness largely depends on
    continuity of philanthropy chair and the
    persistence of people working on project
  • Academic calendar short time frames for
    activities
  • Cyclical rotation of philanthropy chair

13
Challenges PCP
  • Getting through to the office managers was very
    difficult
  • - answering machines/services
  • - no response to multiple messages
  • Primary Care Provider name and contact
    information on UNHS reporting forms not always
    accurate

14
Adjusting the Plan
  • Have DZ women call PCP only to verify office
    hours and location (not to set up time to visit)
  • Arrive with sample materials, without an
    appointment offer to deliver more after doctors
    and staff view them and decide what they need

15
Adjusting the Plan
  • Suggest responsibility for project be shared by
    co-chairs or group rather than one philanthropy
    chair
  • Current philanthropy chairs participate in
    training of new persons working on project
  • Encourage DZ chapter advisors to attend trainings
    and assist with continuity

16
Conclusion
  • Overall, outcomes validate the effort involved
  • in this project
  • Patience and perseverance are keys in a
    collaborative effort such as this

17
Contacts for Information
  • Penny Baker shallieb_at_sbcglobal.net
  • Connie Block constance.block_at_odh.ohio.gov
  • Sondra King sondra_king_at_hud.gov
  • Susan Wiley, M.D. susan.wiley_at_cchmc.org
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