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Blogging: Just the beginning

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Engaging our writers and our Web site more with readers. Blogging: Just the beginning ... Started as a daily commentary on popular culture for staff ... – PowerPoint PPT presentation

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Title: Blogging: Just the beginning


1
Blogging Just the beginning
  • Everything changes when you make readers leaders

Dean Betz, online news editor
2
Blogging Just the beginning
  • Blogs
  • Engaging our writers and our Web site more
    with readers

3
Blogging Just the beginning
  • Blogs
  • Engaging our writers and our Web site more
    with readers
  • Providing more perspective on topics than we
    could with our own staff alone

4
Blogging Just the beginning
  • Blogs
  • Engaging our writers and our Web site more
    with readers
  • Providing more perspective on topics than we
    could with our own staff alone
  • Changing the way we cover news for the
    better

5
Blogging Just the beginning
  • Blogs
  • Engaging our writers and our Web site more
    with readers
  • Providing more perspective on topics than we
    could with our own staff alone
  • Changing the way we cover news for the
    better
  • The future? It's not about us. It's about the
    readers

6
Blogging Just the beginning
  • The staff

7
Blogging Just the beginning
  • The staff
  • Blogging by reporters and editors

8
Blogging Just the beginning
  • The staff
  • Blogging by reporters and editors
  • Still the newspapers voice

9
Blogging Just the beginning
  • The staff
  • Blogging by reporters and editors
  • Still the newspapers voice
  • First steps at building a relationship with the
    readers through comments and feedback

10
Blogging Just the beginning
  • MeMo

11
Blogging Just the beginning
  • MeMo
  • Started as a daily commentary on popular culture
    for staff

12
Blogging Just the beginning
  • MeMo
  • Started as a daily commentary on popular culture
    for staff
  • Now one of sites most popular blogs, earned
    honors (including an EPpy) for its clever,
    oblique angle.

13
Blogging Just the beginning
  • Mama Drama

14
Blogging Just the beginning
  • Mama Drama
  • Early step at giving community a voice

15
Blogging Just the beginning
  • Mama Drama
  • Early step at giving community a voice
  • Launched early 2006

16
Blogging Just the beginning
  • Mama Drama
  • Early step at giving community a voice
  • Launched early 2006
  • Original videos, great comment-conversation

17
Blogging Just the beginning
  • Hurricane Rita

18
Blogging Just the beginning
  • Hurricane Rita
  • Real-time reporting of storms approach, massive
    evacuation

19
Blogging Just the beginning
  • Hurricane Rita
  • Real-time reporting of storms approach, massive
    evacuation
  • Readers connect, share experiences in comments

20
Blogging Just the beginning
  • The Road Home

21
Blogging Just the beginning
  • The Road Home
  • Readers report on evacuation via phone, e-mail,
    text

22
Blogging Just the beginning
  • The Road Home
  • Readers report on evacuation via phone, e-mail,
    text
  • Share tips on gas, supplies, highway congestion

23
Blogging Just the beginning
  • The Road Home
  • Readers report on evacuation via phone, e-mail,
    text
  • Share tips on gas, supplies, highway congestion
  • Networked journalism on a simple scale

24
Blogging Just the beginning
  • Best blogs

25
Blogging Just the beginning
  • Best blogs
  • "Number One the Houston Chronicle. By a mile"
  • Relationship with readers Alternately inform,
    and be informed by them

26
Blogging Just the beginning
  • Best blogs
  • Ease-of-use, clear navigation

27
Blogging Just the beginning
  • Best blogs
  • Ease-of-use, clear navigation
  • Currency

28
Blogging Just the beginning
  • Best blogs
  • Ease-of-use, clear navigation
  • Currency
  • Quality of writing, thinking and linking

29
Blogging Just the beginning
  • Best blogs
  • Ease-of-use, clear navigation
  • Currency
  • Quality of writing, thinking and linking
  • Voice

30
Blogging Just the beginning
  • Best blogs
  • Ease-of-use, clear navigation
  • Currency
  • Quality of writing, thinking and linking
  • Voice
  • Comments, reader participation

31
Blogging Just the beginning
  • Best blogs
  • Ease-of-use, clear navigation
  • Currency
  • Quality of writing, thinking and linking
  • Voice
  • Comments, reader participation
  • Range, originality

32
Blogging Just the beginning
  • Changing reporting

33
Blogging Just the beginning
  • Changing reporting
  • Reporters blogged Enron trial live

34
Blogging Just the beginning
  • Changing reporting
  • Reporters blogged Enron trial live
  • Readers added depth via comments

35
Blogging Just the beginning
  • Changing reporting
  • Reporters blogged Enron trial live
  • Readers added depth via comments
  • Back-and-forth grew into Ask Mary

36
Blogging Just the beginning
  • Readers add
  • breadth

37
Blogging Just the beginning
  • Readers add breadth
  • from pets

38
Blogging Just the beginning
  • Readers add breadth
  • to guns

39
Blogging Just the beginning
  • Readers add breadth
  • to gadgets

40
Blogging Just the beginning
  • Readers add breadth
  • to faith

41
Blogging Just the beginning
  • Its not about us

42
Blogging Just the beginning
  • Its not about us
  • Its about the network

43
Blogging Just the beginning
  • Its not about us
  • Its about the network
  • Tools for people to tell their own stories

44
Blogging Just the beginning
  • Its not about us
  • Its about the network
  • Tools for people to tell their own stories
  • Make groups

45
Blogging Just the beginning
  • Its not about us
  • Its about the network
  • Tools for people to tell their own stories
  • Make groups
  • Drive the news
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