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INTERNET PORTALS

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INTERNET ADVERTISING: $615 mn (once accounted for 95% of ... CNN is losing to rival Fox News in ratings war; Fears of impact of personal video recorders. ... – PowerPoint PPT presentation

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Title: INTERNET PORTALS


1
INTERNET PORTALS
2
YAHOO 2002 REVENUES
  • Power
  • 232 million monthly visitors makes Yahoo the most
    popular site on the Web
  • Revenues
  • 953 million (2003 est 1.3 billion)
  • Profit
  • 43 million (2003 est 200 million)

3
REVENUE STREAMS 2003 (est)
  • INTERNET ADVERTISING 615 mn (once accounted for
    95 of revenue, now only 49)
  • PAID SEARCH (revenues for selling links on
    search-results pages) 230 mn
  • PAID SUBSCRIPTIONS (paid-for services to clients,
    incl. online personals and super-size email
    accounts) 251 mn
  • ONLINE CAREERS (job search) 80 mn
  • BROADBAND ACCESS (in partnership with SBC
    Communications Yahoo takes 5 of the 40-60 that
    users pay each month to SBC) 70 mn

4
CHALLENGES (1)
  • 1. To build Yahoo into a digital Disneyland, a
    souped-up theme park for the Internet age just
    as many experienced web users go straight to
    search-engines like Google rather than through
    general interest sites. This trend, if
    continued, could reduce advertising revenues to
    Yahoo. Further, the internet theme park idea is
    also the pursuit of rivals AOL Time Warner and
    Microsofts MSN.
  • 2. Dependence on license with Google to provide
    Internet search. This boosts a Yahoo rival.
    Yahoo may replace Google with newly-acquired
    Inktomi. But will clients like Inktomi?

5
CHALLENGES (2)
  • 3. Broadband is recognized as the future, but its
    partnership with SBC gives it access to only 59
    mn homes, in comparison with MSNs access to 75
    mn homes (via Verizon and Quest Communications
    International)

6
AOL Time Warner
  • In January 2000 media company Time Warner agreed
    to be acquired by Internet company AOL in a stock
    swap priced at 284 billion
  • By May, 2003, the stock market valued AOL Time
    Warner at 61 billion, a lost of 223 billion in
    shareholder wealth
  • The company carried a debt of 27 billion

7
Signs of Recovery?
  • Operating cash flow for (AOL TW components)
    Warner Bros, Time and Turner Broadcasting System
    rose to 7 billion in 20002 from 1.9 billion in
    2000
  • AOL Time Warner as a whole achieved a first
    quarter operating income in 2003 of 1.2
    billion, on a 6 increase in revenue to 10
    billion.

8
Futures?
  • America Online
  • Problems
  • Continued loss of dial-up customers to broadband
    fast-speed services
  • Federal investigations into accounting practices
    related to ad deals
  • Pricey on-line services

9
Futures? (2)
  • Warner Music Group
  • Problems
  • Digital piracy and file-sharing helped cut album
    sales by 23 over two years

10
Futures? (3)
  • Time Warner Cable
  • Comcast has 21 million subscribers, so Time
  • Warner is a distant second with 11 million
  • Turner Broadcasting
  • CNN is losing to rival Fox News in ratings war
  • Fears of impact of personal video recorders.
  • Warner Bros/New Line
  • Have to maintain pace of recent box office
    successes such as Harry Potter and Lord of the
    Rings
  • Worries of digital piracy
  • HBO
  • Finding new hits when Sex and the City, Six Feet
    Under and The Sopranos bow out.
  • Time Inc
  • Convering magazine readers to digital formats
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