Looking for a Summer Internship in the Media Industry - PowerPoint PPT Presentation

Loading...

PPT – Looking for a Summer Internship in the Media Industry PowerPoint presentation | free to download - id: 10c21-ODc0M



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Looking for a Summer Internship in the Media Industry

Description:

You will end up with a great summer internship... But it might be one of most challenging endeavors you will take on for a while! ... www.cnet.com. www.cnn.com ... – PowerPoint PPT presentation

Number of Views:95
Avg rating:3.0/5.0
Slides: 17
Provided by: gayatri
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Looking for a Summer Internship in the Media Industry


1
THE BIG PICTURE
  • Looking for a Summer Internship in the Media
    Industry

2
The Skinny…
  • Need to be determined, persistent, focused and
    tenacious
  • This task requires A LOT of time
  • You will end up with a great summer internship…
  • But it might be one of most challenging endeavors
    you will take on for a while!

3
Get Ready for the Path Ahead
  • Very few Media companies recruit on campus
  • Open List Tribune, AOL
  • Closed List Bertelsmann, NCM
  • This is an INDEPENDENT JOB SEARCH !!!
  • You must create your own work plan and keep your
    eyes peeled for opportunities
  • You have to be CLEAR about what you want to do
    for a particular company
  • You must begin preparing early

4
Understanding the Industry
  • You must gain a firm understanding of the
    industry
  • Industry Segment TV, Film, Publishing, Music,
    New Media, Radio, etc.
  • Functional Role Finance, Marketing , Strategic
    Planning, Business Development, Operations,
    Sales/Distribution, Consumer Products etc.
  • Location NY vs. LA / International
  • Know how to sell the VALUE of an MBA
  • What role do you see yourself in ?

5
Realities !
  • Media companies DO NOT have standard company
    structures
  • Titles mean different things in different firms
  • Media companies are not used to paying interns
  • Some Media companies DO NOT even welcome interns
    thats okay
  • Media executives may not understand what an MBA
    means to them

6
Business Development
  • can mean any of the following
  • Launching new businesses ?
  • Marketing brands through ancillary products?
  • Developing strategic partnerships?
  • Corporate Finance functions?
  • High level corporate strategy?

7
Realities !
  • Media companies DO NOT have standard company
    structures
  • Titles mean different things in different firms
  • Media companies are not used to paying interns
  • Some Media companies DO NOT even welcome interns
    thats okay
  • Media executives may not understand what an MBA
    means to them

8
Timeline
  • Most Media Companies do not even think about
  • internships before March myth or truth?
  • Winter Break
  • Create a list of contacts, start building a
    network
  • Create a media-oriented resume
  • Create a timetable for yourself with Plan A, B
    C
  • Work on your story and pitch
  • Learn media jargon, companies, players, etc.
  • Read The Hollywood Survivors Guide

9
Timeline (continued)
  • Winter Quarter
  • While everyone is interviewing, implement your
    work plan
  • Make this effort your 5th class
  • Plan on visiting some of these companies during
    Spring Break ( Media Trek)
  • Spring Quarter
  • Continue your efforts and maintain momentum
  • DO NOT get discouraged!

10
How to Get Started…
  • Create a list of companies that you would
    consider for an internship
  • Find out if they have a formal internship program
  • Figure out whom to contact in the company
  • Send out emails for informational interviews
  • Contact HR departments
  • Be knowledgeable of the latest media happenings
  • Reading Trade Publications is VITAL
  • Be an expert in trends, names and current media
    events
  • Monitor all your progress spreadsheet, diary

11
Savvy Techniques
  • NETWORK!
  • Begin your approach by asking for informational
    interviews initially
  • Pitch yourself how can YOU add value?
  • Sometimes pitching yourself to work on a summer
    project vs. an internship may be easier to sell
  • Show you have done your homework
  • Recognize there is a fine line between being
    persistent and being annoying
  • Follow-up is absolutely critical and essential

12
Resources
  • Alumni
  • Second Years, Classmates, Friends
  • CMC
  • Lexis Nexis, Dow Jones Interactive, Trade
    Journals
  • Company reports created by investment banks and
    media research companies
  • Trade Magazines Variety, Hollywood Reporter
  • Company websites, research websites
  • Take the media classes
  • Do projects that involve contacting Media
    Executives via classes or conferences
  • Get involved with organizing the Media Trek.

13
  • YOU
  • CAN
  • DO
  • IT!!!

14
Links the following sites are dedicated to, or
have sections dedicated to, media and
entertainment news
  • www.cnet.com
  • www.cnn.com
  • www.emdirect.pwcglobal.com
  • www.hollywoodreporter.com
  • www.inside.com
  • www.strategy-business.com
  • www.showbizwire.com
  • www.nytimes.com
  • www.thestandard.com
  • www.variety.com
  • www.webnoize.com
  • www.economist.com
  • www.americanbusinessmedia.com
  • www.storycenter.org
  • www.ejc.nl/default.asp
  • www.ifra.com
  • www.magazine.org
  • www.naa.org
  • www.tvb.org
  • www.fiej.org
  • www.cjr.org/owners
  • www.medialifemagazine.com
  • www.mediachannel.org
  • www.guardian.co.uk
  • www.poynter.org/medianews
  • www.hoovers.com

15
2nd yr speakers
  • Gayatri Batra gbatra2003_at_
  • Alexander Malfitani amalfitani2003_at_
  • Esteban Delgado edelgado2003_at_
  • Je Carr jcarr2003_at_
  • Jeb Trowbridge jtrowbridge2003_at_
  • Your co-chairs-Kevin, Jen, Dave Seema

16
Managing Change Media MBAs (Vault.com article)
  • http//www.vault.com/nr/newsmain.jsp?nr_page3ch_
    id255article_id14412421cat_id1665
About PowerShow.com