20% of NAR's members conduct International Real Estat

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NARs International Business Services

• Your portal to
• increased opportunities
• and profitability
• in the international real estate market.

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Why focus on International efforts?

• 20 of NARs members conduct International Real
  Estate business.
• Major Real Estate corporations have a presence
  overseas, many representing over 30 of their
  overall business.
• Increase your credibility and prestige as an NAR
  member in the international marketplace.

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Inbound Real Estate facts

• 10 of all Americans are foreign born.
• 20 of new Americans purchase real estate
  within one year of entry.
• Foreign investors own 11 of all property in the
  United States.
• New York consistently ranks as one of the top
  cities for foreign investment in US real estate.

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Outbound Real Estate facts

• Over 4 million Americans live abroad (excl.
  military govt personnel).
• Baby boomers are buying second homes abroad at
  a rapid pace.
• 15 of all foreign investment abroad is estimated
  to be in real estate.

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Major Challenges in International Real Estate

• Lack of uniform professionalism and regulation.
• Lack of market information.
• Connecting with the right people.
• How do I get paid?

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What is NAR is doing to address these challenges
and make international real estate business
easier for you?
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An established international network of
strategic alliances is there to connect you with
the right players

• Strategic alliances exist with real estate
  organizations worldwide, representing 1.3 million
  professionals in over 60 countries around the
  world.
• International partners are bound by a Code of
  Ethics compatible with NARs.
• Your membership in NAR gives you instant
  credibility among the international network.

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Strategic Alliances in over 50 Countries
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Regions of the WorldWhere NAR is making a
profound global impact
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Western Europe Key longtime NAR partners

• 1/3 of US inbound investment in real estate comes
  from Germany, UK and Netherlands.
• Established partnerships in nearly every country
  and involvement in regional EU real estate
  institutions.
• Strong NAR presence at worlds largest
  international property show (MIPIM)
• Prominent region is working in conjunction with
  NAR on international initiatives such as
  establishment of international real estate
  standards and referral mechanisms.

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Eastern Europe NAR leadership role in developing
the real estate profession

• NAR led the establishment of 65 associations in a
  dozen countries in the former Soviet bloc.
• A regional real estate network hosts a yearly
  regional event.
• REALTOR members are held in high regard in the
  region, increasing your prestige in the region.

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Latin America Capital and immigration flows
translate to real estate business

• Presence in countries with strong second home
  market such as Caribbean, Mexico and Central
  America.
• Partnerships with organizations representing
  major developers and builders.
• Regional networking events including a regional
  Brazil Real Estate Summit.

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Asia NAR prestige in a massive market

• China and India NAR education has great demand
  and its designations hold great prestige.
• NAR is assisting governments of China and Japan
  understand the importance of real estate as an
  economic driver.
• NAR working in sync with large multinational
  firms there such as Century 21.

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Information at your fingertips international
real estate market information

• TWO WEBSITES TO BOOKMARK
• www.realtor.org/international
• www.worldproperties.com
• CONTACT EXPERIENCED INTERNATIONAL NAR STAFF VIA
  TOLL FREE HOTLINE
• 1-800-874-6500

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How can NAR help you with market information?

• Real Estate country profiles on both internet
  sites give you tangible real estate market
  information.
• A comprehensive calendar of NAR-approved
  international real estate events and courses (30
  events in 2004 to date on the website).
• Global real estate news is kept up-to-date.
• Contact organizations and members are listed.
• Foreign market studies and real estate statistics
  are available.

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Opportunities to connect with other international
real estate professionals
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NARs Volunteer Leader Corpscontacts and
professional peers to connect you in specific
markets

• NAR Liaisons Appointed by NAR President has
  in-country expertise and can point you in the
  right direction.
• Ambassador Boards Brings programming to a local
  level, over a dozen trade missions in 2003.

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NAR Annual Convention and Expo The premier
international networking event

• International seminars and social events.
• Over 1,500 international attendees.
• The International Networking Center is a great
  place for business exchange
• 2004 November 5-8, Orlando FL

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The CIPS designation An opportunity to increase
your visibility and education in the
International Real Estate market
Since 1992, more than 1000 real estate agents
from the US and around the world have earned
their CIPS designation. Another 200 are
currently working toward the designation.
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Certified International Property Specialists

• Five courses leading to CIPS designation
  Essentials, Europe, Asia-Pacific, Americas,
  Investment Financial Analysis
• Network of elite international real estate
  professionals
• CIPS Network has 1,300 members throughout the
  world 300 are international members

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CIPS Means Results

• Trains REALTORS? to become knowledgeable
  international practitioners
• Provides important networking and referral tools
• Differentiates designees in the international
  marketplace
• Option of individual membership in NAR (for
  non-US members)

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NAR International Education Covering the Globe
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NAR can help give your company visibility in the
international market

• Sponsorship opportunities for real estate events
  in USA and abroad co-brand your company with
  NAR to increase credibility in marketplace.
• NAR Convention Sponsorship opportunities from
  2,000 to 20,000.
• CIPS Mailing list rentals and advertising in the
  directory. 300 and up.
• Partner with NAR today. Contact NAR
  international staff with your collaborative
  marketing ideas

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• An international technology initiative driven by
  NAR and real estate organizations worldwide.
• Provides a mechanism to give your listings
  international visibility and guarantee payments
  of referral fees.

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A Global Audience
WorldProperties.com appears prominently on the
home page of all national association sites, such
as REALTOR.com
Australia Brazil Canada Czech Republic Denmark Fra
nce Greece Hong Kong China India Ireland Italy Kor
ea
Mexico Netherlands New Zealand Norway Poland Russi
a Singapore Sweden United Kingdom United
States Venezuela
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Goal Expand your business on a global level
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GAIN INTERNATIONAL EXPOSURE ON WORLDPROPERTIES.COM

• Two ways to find an international property.
• Promote yourself and your properties in more than
  25 countries
• Increase your international referral network with
  access to real estate professionals worldwide
• Secure more listings and expand your business

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A Qualified Audience REALTOR.com
Total Audience 5 million monthly unique
users Gender 46.5 are men 53.5 are
women Age 5.7 are under 18 6.4 are 18
24 36.4 are 25 34 35.0 are 35 54 16.5
are 55 Household Income 66.4 earn
60K 36.6 earn 75K 20.1 earn
100K Education 25.4 have a Bachelors
Degree 13.3 have a Graduate Degree
Number of Visits to REALTOR.com 28.1 one
visit 19.3 two visits 13.5 three visits 15.4
four visits 23.7 five or more visits Plans to
Visit REALTOR.com Again 95.3 yes 4.7 no
U.S. Audience Profile
Anticipated Move Dates 15.6 within three
months 22.1 3 6 months 34.3 6 12
months 14.0 1 2 years 2.0 more than two years
Children 44.0 have children 56.0 dont have
children
Buyers Purchasing Abroad ltData to comegt
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WORLDPROPERTIES.COM PRESENTS AN INVALUABLE
OPPORTUNITY three key statistics to remember

• 8 million home buyers and sellers per month are
  visiting the WorldProperties.com Network
• More than 3 million listings can be viewed from
  around the world
• Network with more than 2 million real estate
  professionals

ICREA or local country statistics
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ITS EASY TO ADVERTISE YOUR PROPERTY FOR
INTERNATIONAL EXPOSURE
Your listings will be enhanced and gain
unparalleled exposure
Your listings will be appear on the new
advertising service for distinctive and featured
properties on WorldProperties.com. The door will
be opened to millions of international online
buyers actively looking to purchase. And what a
powerful tool to help secure more listings!

• Benefits
• Buyers can contact you 24/7 via email, phone or
  fax.
• Create a custom property description and it will
  be translated into multiple languages!
• Add what consumers want to see additional
  photos.

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Get Started Today

• Go to http//www.worldproperties.com and click on
  ICREA MEMBER CENTER to register.
• Look for information on the Distinctive Property
  Advertising Service.

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Success Stories You can do it!

• A REALTOR in Coral Gables got a listing on a
  500,000 property in Southern Italy.
• REALTOR able to find broker in Italy, market
  information, referral fee, and custom-make a
  marketing plan for high-end property.
• Website allows you to do international deals
  without leaving the country!

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Membership Directory

• Locate ICREA-affiliated professionals for
  referrals and business development.
• Search by name, location, specialty and language.
• Access directory http//www.icrea.org/MemberDirec
  tory.aspx.
• Coming soonenhanced directory for consumers.
  Member listing enhancement options.

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Sophisticated real estate information

• Provides overview of real estate business
  practice information, e.g., agency, remuneration,
  foreign ownership laws, and more.
• Compare practices between countries, or view all
  information for a single country.
• Available to consumers and industry professionals.

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Putting the international puzzle together. How
NAR is addressing the most important
question HOW DO I GET PAID?
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International Referral Mechanism a service to
NAR members through WorldProperties.com

• Voluntary participation
• Protocol binds constituents to terms, rules
  standards legally binding agreement
• Entire process will occur onlineincluding
  payment once e-commerce is in place
• In event of dispute, binding arbitration process
  is used.

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Challenges of Transnational Referrals

• Finding a Qualified Broker
• Countries with no custom of referrals
• Amount of commission is insignificant
• Unfamiliarity with countrys real estate practice
• Enforcement of agreement / absence of an
  international dispute resolution system

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Benefits of using the Transnational Referral
System

• Opportunity for increased income
• Building on already established client
  relationships
• What goes around, comes around
• Participate in this new global marketplace
• Expand your knowledgeyoull be learning everyday
• System is FREE for NAR members!!

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ICREA Response to Challenges

• Standardized referral procedures
• Legally binding agreements
• Voluntary participation
• International referral fee opportunities
• Dispute resolution forum
• Training course on referrals

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How it Works

• Member registers at WorldProperties.com
• Accesses Referral Network at ICREA Member
  Center
• Locates broker/agent for referral through Member
  Directory and/or Find a Professional links
• Downloads Referral Form
• Contacts broker to discuss terms of agreement

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Conclusion NAR is your portal to increased
opportunities and profitability in the
international real estate market.
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Other ICREA Services for Brokers

• Links to Real Property Ads (RPAs)
• Membership directory
• Business practice information
• PR marketing tools
• News
• Events calendar
• AND just launchedDistinctive Properties
  Advertising service

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ICREA and WORLDPROPERTIES.COM

• Helping brokers/agents profit from international
  listings exposure and display opportunities via
  the internet, and providing the tools and
  resources to efficiently do cross-border
  transactions
• Expands market reach - increasing potential
  buyers
• Enhances visibility - locally, regionally,
  nationally internationally
• Serves the consumers needs - two ways to find
  international properties
• Provides agents unique opportunities to market
  distinctive properties and conduct cross-border
  business
• Distinguishes ICREA-affiliated agents in
  marketplace

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To recap.

• Established partner organizations subscribe to an
  NAR-compatible Code of Ethics.
• NARs 20-year established international
  activities give the REALTOR name increased
  credibility in the global market.
• International market information available on
  internet, international staff, and volunteer
  corps.
• Events and activities are oriented towards
  connecting you with the right people.
• Put your international listings on World
  Properties.com.
• Use the international referral mechanism to
  guarantee payment of international commissions.

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Two websites to remember

• www.realtor.org/international NARs
  international (institutional) site. Market
  information, events, education, and contact
  information.
• www.WorldProperties.com NARs (through ICREA)
  international business site. List properties
  and guarantee payment via international referral
  mechanism.