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What 21st Century Home Buyers Want

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What 21st Century Home Buyers Want. International Builders Show. Atlanta, GA. February 2002 ... Exhibit 21. Finished Area of Present Home and Preferred Home ... – PowerPoint PPT presentation

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Title: What 21st Century Home Buyers Want


1
What 21st Century Home Buyers Want
  • International Builders Show
  • Atlanta, GA
  • February 2002
  • Presented by
  • Gopal Ahluwalia
  • Director of Research
  • National Association of Home Builders

2
Exhibit 1 Changing Households (Percent of
Respondents)
Source Census Bureau, Current Population Survey
3
Exhibit 2 Postponing Marriage (Percent Never
Married, Age 25-29)
Source Census Bureau, Current Population Survey
4
Exhibit 3 Dual Employed Couples
Source Census Bureau, Current Population Survey
5
Exhibit 4 Median Family Income 1950 and
1997 (Constant 1997 Dollars)
Source Census Bureau, Current Population Survey
6
Exhibit 5 Average Size of New Single Family Homes
Source Census Bureau, Characteristics of New
Housing 2001 data based on first three quarters
7
Exhibit 6 New Homes Completed with 1,600 Square
Feet or Less
Source Census Bureau, Characteristics of New
Homes Completed
8
Exhibit 7 New Homes Completed with 2,400 Square
Feet or More
Source Census Bureau, 2000 data based on
first two quarters
9
Exhibit 8 New Homes Completed with 2 Stories or
More
Source Census Bureau, Characteristics of New
Homes Completed
10
Exhibit 9 New Homes Completed with 2 1/2 or More
Bathrooms
Source Census Bureau, Characteristics of New
Homes Completed
11
Exhibit 10 New Homes Completed with 3 or More
Bathrooms
Source Census Bureau, Characteristics of New
Homes Completed
12
Exhibit 11 New Homes Completed with 1 or More
Fireplaces
Source Census Bureau, Characteristics of New
Homes Completed
13
Exhibit 12 New Homes Completed with Central AC
Source Census Bureau, Characteristics of New
Homes Completed
14
Exhibit 13 Ceiling Height FIRST Floor
Source NAHB, BEC Survey, 2001
15
Exhibit 14 Ceiling Height SECOND Floor
Source NAHB, BEC Survey, 2001
16
Exhibit 15 Percent of Homes with Specialty Rooms
Source NAHB, BEC Survey, 2001
17
Exhibit 16 Percentage of Homes w/Following
Appliances
Source 1999 Builder Practices Survey, NAHB
Research Center
18
Exhibit 17 Percentage of Homes with Different
Features
Source 1999 Builder Practices Survey, NAHB
Research Center
19
Exhibit 18 Percentage of Homes w/Security Systems
Source 1999 Builder Practices Survey, NAHB
Research Center
20
Exhibit 19 Consumer Preference Survey Survey Facts
  • Screener question mailed to 40,000 households on
    the NFO panel (have you bought a new home in the
    last 2 years or do you plan to buy in the next 2
    years)
  • Mailed detailed 8 page questionnaire on Consumer
    Preferences to 3000 households
  • Received approximately 2000 responses
  • Analyzed responses by
  • Nine Census Divisions
  • Number of Homes Owned
  • Household Composition
  • Age of the Head of the Household
  • Household Income
  • Price Expect to Pay

21
Exhibit 20 FINISHED AREA PREFERRED by Price
Expect to Pay (Square Footage)
Source NAHB Consumer Preference Survey 2000
22
Exhibit 21 Finished Area of Present Home and
Preferred Home
Source NAHB Consumer Preference Survey 2000
23
Exhibit 22 Number of Bedrooms Preferred
Source NAHB Consumer Preference Surveys of
1980, 1996 and 2000
24
Exhibit 23 Number of Bathrooms Preferred
Source NAHB Consumer Preference Surveys of
1980, 1986 and 2000
25
Exhibit 24 Parking Facility Preferred
Source NAHB Consumer Preference Surveys of
1980, 1996 and 2000.
26
Exhibit 25 Kitchen/Family Room Arrangement
Preferred
Source NAHB Consumer Preference Surveys of
1980, 1996 and 2000
27
Exhibit 26 Willing to do to Accept to Make Home
Affordable
Source NAHB Consumer Preference Surveys of
1980, 1996 and 2000
28
Exhibit 27 Type of Floor Plan Preferred
Source NAHB Consumer Preference Survey 2000
29
Exhibit 28 Most Popular Kitchen Features
57
25
53
50
71
78
Source NAHB Consumer Preference Survey 2000
30
Exhibit 29 Most Popular Bathroom Features
49
52
67
69
87
88
Source NAHB Consumer Preference Survey 2000
31
Exhibit 30 Specialty Areas
22
46
54
79
92
Source NAHB Consumer Preference Survey 2000
32
Exhibit 31 Outdoor Features
60
83
73
74
82
81
85
Source NAHB Consumer Preference Survey 2000
33
Exhibit 32 Willingness to Buy a Home without a
Living Room
Source NAHB Consumer Preference Survey 2000
34
Exhibit 33 Do New Homes Have Adequate Storage?
(Percent Responding Yes)
Source NAHB Consumer Preference 2000
35
Exhibit 34 Influence of Brand Names on Purchase
Decision
Source NAHB Consumer Preference Survey 2000
36
Exhibit 35 Exterior Wall Preferred
Source NAHB Consumer Preference Surveys, 1996
and 2000
37
Exhibit 36 Community Amenities that would
Seriously Influence you to move to a new Community
Source NAHB Consumer Preference Survey 2000
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