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Dollar Rent A Car

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General was closed in January 1993, and non-duplicating car rental locations merged with Dollar. ... Dollar was the first car rental Web site to provide real ... – PowerPoint PPT presentation

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Title: Dollar Rent A Car


1
Dollar Rent A Car Imperial Sugar Case 5 pg.
529
  • Ryan Platt
  • Anthony Pemberton
  • Kendra Platt
  • Daisaku Okada
  • Bryan Gauthreaux
  • Jordan Thompson

2
Dollar Rent A Car Background
Kendra
  • Founded in 1965 in Los Angeles, California
  • Parent Company Dollar Thrifty Automotive Group,
    Inc.
  • Approx 400 worldwide locations in 26 countries,
    including 260 in the U.S.
  • Service Areas Australia, Canada, Caribbean,
    Central America, Mexico, Philippines, Saipan,
    South America and the U.S.
  • Dollar Rent A Car offers mostly DaimlerChrysler
    vehicles
  • Most revenues come from the Airport Market,
    Dollar is located in over 50 of the top 75
    airport markets.
  • Gary L. Paxton, President and CEO
  • Stock DTG 26.91
  • Employees 5,900

3
Dollar Rent A Car M A
Kendra
  • In August 1990, Dollar was acquired by Chrysler
    and became part of the Pentastar Group which
    consists of
  • Thrifty Car Rental, Snappy in Tulsa, and General
    Rent A Car.
  • General was closed in January 1993, and
    non-duplicating car rental locations merged with
    Dollar.

4
Dollar Rent A Car Financial Report
Daisaku
5
Dollar Rent A Car Financial Report
Daisaku
6
Dollar Competitor - Enterprise
Bryan
  • Enterprise is piloting and deploying a solution
    based on Microsoft Windows Server 2003. Branch
    offices use Windows CEbased thin clients to
    access Microsoft Office programs and internally
    developed car rental applications through a farm
    of servers running Microsoft Terminal Services,
    part of Windows Server 2003, Enterprise Edition.
  • Enhanced end user experience
  • Centrally managed system
  • Reliable and scalable solution that supports tens
    of thousands of users

7
Dollar Competitor - Budget
Bryan
  • Budget Group, Inc. entered a five-year global
    technology partnership with Computer Sciences
    Corporation. The agreement calls for CSC to
    combine its outsourcing and business
    transformation skills to help streamline and
    consolidate Budget Group's Information Technology
    (I/T) operations.
  • As part of the agreement, all of Budget Group's
    global I/T operations including data centers,
    networks, user support, applications and
    maintenance. In addition, an estimated 130 Budget
    Group employees in locations spanning Chicago,
    Indianapolis, Orlando, Dallas and the U.K. will
    be offered jobs with CSC as a result of Computer
    Sciences Corporation.

8
Dollar Competitor - Hertz
Bryan
  • Orbital Sciences Corporation along with its
    Magellan Corporation subsidiary will form an
    exclusive 50 million joint venture with Hertz
    Corporation to oversee the expansion and
    operation of Hertz' popular Never Lost vehicle
    navigation system in rental cars throughout the
    U.S., Europe and Canada.
  • The Hertz Never Lost system utilizes Magellan's
    satellite-based vehicle navigation technology.
    These systems use the "next-generation" satellite
    navigation technology. The joint venture will
    also install, maintain, market, advertise and set
    pricing for the new vehicle navigation systems
    globally.
  • To use the Never Lost system, customers simply
    input a local street address or may choose from a
    range of destinations including hotels, airports,
    restaurants and other points of interest. The new
    user-friendly route guidance systems will provide
    easier and more detailed turn-by-turn driving
    directions with increased data base coverage.
    Also, each unit will be equipped with an
    Emergency Location Button, which immediately
    displays the vehicle's exact location on the
    screen.

9
Dollar Technology
Ryan
  • Dollar wanted to provide partners with direct
    access into its reservation system known as Quick
    Keys.
  • To make this happen, Dollar had to create a
    re-usable link into Quick Keys that could be
    accessed over the Internet.
  • Requirements?provide a real-time direct
    connection, deliver the solution quickly with a
    minimum of complexity, and ensure that the
    technology selected would provide long-term
    viability.

10
Dollar Technology
Ryan
  • Dollar initially used an internally-developed EDI
    interface consisting of flat files that were
    FTPed on a daily basis.
  • Dollar.com was built in 1997 using Windows NT
    Server, CGI, Perl, and an Oracle database.
    Dollar was the first car rental Web site to
    provide real-time reservation capabilities.
  • Later using Microsofts NET, Dollar Rent A Car
    created an XML Web services interface to expose
    its existing mainframe-based reservation system
    for access by existing and potential business
    partners.

11
Concerns about XML
Ryan
  • There were a number of technical concerns, one
    being the fact that XML uses text-based tags to
    describe fields - a characteristic Dollar was
    afraid would enlarge each message and impact its
    transfer time.
  • Another concern was that a Web-based solution
    might not be able to handle the proposed
    transaction volumes.
  • The final issue was the newness XML Web services
    - some people at Dollar were uncomfortable
    transitioning to a new technology.

12
Dollar Technology Advantages
Ryan
  • Allows customers to book car reservations with
    Dollar through partnerships with other companies
    such as Southwest - resulting in millions of
    dollars in additional revenue.
  • Dollars infrastructure provides a simple,
    re-usable, and flexible interface that would
    provide the ability for any system written in any
    language to access the mainframe and place
    reservations.
  • This portability allows Dollar to avoid
    per-transaction fees by integrating directly with
    partners.

13
Imperial Sugar Background
Kendra
  • In 1843 the first sugar mill was commissioned in
    what later became Sugar Land when Samuel May
    Williams' sugar crop on the Oakland Plantation
    was large enough to justify the installation of a
    commercial raw sugar grinding mill.
  • Imperial Sugar Company is the producer of
    products under the labels of Imperial, Dixie
    Crystals, Wholesome Sweeteners, Spreckels,
    Pioneer and Holly.
  • Imperial sells more than one-quarter of the sugar
    in the U.S.
  • Imperial Sugar products are sold in most grocery
    stores and to industrial and foodservice
    customers.
  • Robert A. Peiser - President and CEO since April
    2002.
  • Stock IPSU 12.20
  • 2003 Employees 1,200

14
Imperial Sugar History
Kendra
  • In April of 1907, the Imperial Sugar Company was
    incorporated.
  • In 1926, as the need for pre-packaged sugar
    became clear, sugar was sold in pre-packed cotton
    sugar bags under the Imperial Sugar brand name
    for the first time.
  • In 2001 Imperial filed and emerged from Ch 11
    bankruptcy.

15
Imperial Sugar M A
Daisaku
  • In 1988 acquired Holly Sugar Corporation, a beet
    processor headquartered in Colorado Springs.
    With that acquisition, Imperial Sugar more than
    doubled in size and became a marketer of both
    cane and beet sugar.
  • In 1996, acquired Spreckels Sugar Company of
    California, a West Coast beet sugar company.
  • In 1997 Savannah Foods Industries, the second
    largest sugar refiner in the industry, was
    acquired, the Company again more than doubled in
    size, becoming the largest processor and refiner
    of sugar in the U.S.
  • Lehman Brothers owns approx 33 of Imperial

16
Imperial Sugar Financial Report
Daisaku
17
Imperial Sugar Financial Report
Daisaku
18
Imperial Technology
Ryan
  • Imperial Sugars traditional business model used
    a mainframe-based order management system based
    on a COBOL application developed and maintained
    by Imperial Sugars IT staff.
  • The application processes 12,000 orders per month
    entered via EDI transactions, or manually entered
    by Imperial Sugars customer service
    representatives.
  • Imperial Sugar used Novell exteNd Composer to
    XML-enable SalesTrak's key transactions and port
    them to the extranet.

19
Imperial Technology Advantages
Ryan
  • Imperial Sugars customers have 24-hour access to
    the extranet from any Web browser to place orders
    and check the status of shipments, which helps
    them better plan their production.
  • This real-time, Web-services model allows for a
    truly collaborative business relationship with
    customers, enabling Imperial Sugar to maintain
    appropriate supplies and more accurately forecast
    demand.
  • More than 500 customers, including many of the
    company's largest accounts, are actively using
    the extranet, which has significantly reduced
    call volumes, increased productivity, increased
    efficiency, and lowered costs.

20
1. What is the purpose and business value of Web
services?
Anthony
  • Purpose- to expose and link key functions within
    applications (ie. Linking the ability to see
    checking account balance to other applications
    that need them to complete business process
  • Business Value- Dollar Rent a Car uses web
    services to link their car reservation systems to
    airlines, travel agencies, and wireless
    phones/PDAs. This makes is more convenient for
    customers to reserve cars. Imperial Sugar- uses
    web-services software by SilverStream that allows
    customers to find real-time information on
    their orders. These leads to higher customer
    satisfaction!

21
2.What is delaying the implementation of Web
service at many companies?
Anthony
  • Security- intruders could gain access as a
    supplier and could use that improper
    authentication to invade systems of the
    suppliers customers.

22
3. What can companies do now to implement Web
services? Visit the Web services websites of BEA,
IBM, and Microsoft to help you answer.
Anthony
  • BEA- WebLogic Platform 8.1 Delivers Faster
    Time-to-Value. By seamlessly converging the
    process of application development and
    application integration into a single, simplified
    approach, BEA allows customers to realize
    significantly faster time-to-value on their
    mission-critical business integration projects.
  • IBM- Implementation is designed for specific
    types of business. Their proven
    industry-tailored solutions help you meet the
    challenges of today's demanding global
    environment.

23
3. What can companies do now to implement Web
services? Visit the Web services websites of BEA,
IBM, and Microsoft to help you answer. (Continued)
Anthony
  • Microsoft- Indigo Lingo Digging into Channel
    Types Yasser Shohoud discusses the Indigo channel
    types and shows you how to build one-way, duplex,
    request/reply, and reliable messaging
    applications. The programs below allow for web
    services integration.
  • .NET Framework
  • ASP.NET
  • Security
  • Visual Basic
  • Visual C
  • Visual C
  • Visual J
  • Visual Studio
  • Web Services
  • Windows Server 2003
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