Tips for Successful Outdoor Advertising Campaigns - PowerPoint PPT Presentation

Title: Tips for Successful Outdoor Advertising Campaigns


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(No Transcript)
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Introduction
Approach your outdoor strategy with careful
planning and precision to ensure that you're
getting the most bang for your buck. We live in a
world that's ruled by smartphones and other
portable devices. billboard advertising companies
in Kerala.The average consumer's attention is
drawn to a small screen in front of them, not to
billboards and transit wraps. You have to break
into that valuable attention span.
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Make your outdoor tactics shareable
Approach your outdoor advertising as something
that will create a stir. People will see it,
record it, and share it on social media. It's not
a good use of your time and money if it doesn't
possess this quality.
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Spend your money on high-traffic sites
You might be tempted to buy cheaper units and
more of them, but it's far better to go with one
site that will get a million views rather than
five sites that will get 800,000.
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Look at the competition
Perhaps the best example of this comes from a
billboard by Audi. It simply said, "Your move,
BMW." Then BMW put up a billboard a week later
that said "Checkmate." You don't want to leave
yourself open to ridicule, so study the area and
select sites that won't pose a problem.
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Look at the competition
Perhaps the best example of this comes from a
billboard by Audi. It simply said, "Your move,
BMW." Then BMW put up a billboard a week later
that said "Checkmate." You don't want to leave
yourself open to ridicule, so study the area and
select sites that won't pose a problem.
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Conclusion
Outdoor advertising catches the eye for a second
or twoif you're lucky. top outdoor advertising
companies in Kerala You don't want to saturate
the ad with messages and calls to action. Keep it
simple and let a few words and stunning visuals
grab consumers' attention. Think of outdoor media
as a conversation starter. It's not there to
inform, but merely to intrigue.
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THANK YOU