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Title: Bettie Carmack - What is Product Marketing ? - PowerPoint PPT Presentation
Description: Product marketing is the process of bringing a product to market and overseeing its overall success. Product marketers are focused on understanding and marketing to customers. They drive demand and usage of the product, which often includes writing positioning and messaging. It is the process of bringing a product to market. This includes deciding the product's positioning and messaging, launching the product, and ensuring salespeople and customers understand it. Product marketing aims to drive the demand and usage of the product. Bettie Carmack is a professional sales and marketing consultant who very well guided people in the field of sales and marketing. – PowerPoint PPT presentation
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