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    Chapter 8 New-Product Development and Product Life-Cycle Strategies PowerPoint PPT Presentation

Title: Chapter 8 New-Product Development and Product Life-Cycle Strategies - PowerPoint PPT Presentation

Description: Chapter 8 New-Product Development and Product Life-Cycle Strategies Professor Marshall Queens College Example: Microsoft Owns 97% of Operating System Market Owns 90% ... – PowerPoint PPT presentation

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